Strategi Meningkatkan Loyalitas Pelanggan Pada PT Golden Batam Raya

  • Hendri Herman Universitas Putera batam

Abstract

The purpose of this study is to look at customer loyalty in terms of price. The study was conducted at PT Golden Batam Raya with total sample of 92 respondents. The results of this study that price has a significant effect on customer loyalty. The percentage of price effect on customer loyalty is 45,1%. This value is large enough so that it is important fot the object of research to pay attention to the policies taken in setting the selling price of the product

Published
2020-07-02
How to Cite
HERMAN, Hendri. Strategi Meningkatkan Loyalitas Pelanggan Pada PT Golden Batam Raya. JURNAL AKUNTANSI BARELANG, [S.l.], v. 4, n. 2, p. 58-62, july 2020. ISSN 2580-5118. Available at: <http://ejournal.upbatam.ac.id/index.php/jab/article/view/1942>. Date accessed: 03 aug. 2020. doi: https://doi.org/10.33884/jab.v4i2.1942.

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