PENGARUH CITRA DESTINASI TERHADAP LOYALITAS PENGUNJUNG DI OWABONG MELALUI KEPUASAN SEBAGAI VARIABEL MEDIASI

Oryz Agnu Dian Wulandari; Siti Barokah; Anisa Nur Andina

doi:10.33884/jimupb.v8i1.1587

Authors

Oryz Agnu Dian Wulandari Univeritas Amikom Purwokerto
Siti Barokah Universitas Amikom Purwokerto
Anisa Nur Andina Universitas Amikom Purwokerto

DOI:

https://doi.org/10.33884/jimupb.v8i1.1587

Keywords:

Destination image, satisfaction, loyalty

Abstract

Nation's economic growth is currently increasing along with the development of the tourism industry in Indonesia. The increase also affects regional income that has potential tourism objects. This research was conducted in Owabong (Bojongsari Water Tourism Object) with the aim of wanting to find out the influence of destination images on loyalty through satisfaction as a mediating variable. Data obtained by questionnaire method against 145 visitors of Bojongsari water attractions. The method used is quantitative descriptive. The results of this study are destination image and satisfaction have a positive influence on visitor loyalty, but satisfaction is not able to be a mediating variable between destination image and loyalty.

Keywords: Destination image, satisfaction, loyalty.