Analisis Kelayakan Usaha Pada UMKM Ayam Geprek Sambal Lesung Paradisa
DOI:
https://doi.org/10.33884/comasiejournal.v10i2.8438Keywords:
Business feasibility, marketing aspects, Aspect of feasibility, marketAbstract
Business feasibility analysis in MSMEs Ayam Geprek Sambal Lesung Paradisa is an aspect of feasibility study assessment to avoid risks in a business. The purpose of this study is to assess the business feasibility of MSMEs Ayam Geprek Sambal Lesung Paradisa. To determine the level of feasibility in terms of several aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, and management aspects. The research uses qualitative analysis from several aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, and management aspects, the results of this study show that MSMEs Ayam Geprek Sambal Lesung Paradisa is feasible to run and have good prospects for development.
References
Gulo, D. (2020). Tugas Akhir: Studi Kelayakan Pembukaan Cabang Baru Babershop Texas di Kota Batam.
Maryasih, N. L. K. (2022). Strategi Usaha Mikro Kecil Dan Menengah (Umkm) Di Jabodetabek Dalam Menghadapi Pandemi Covid-19. Moestopo Journal International Relations, 2(2), 150–159.
Pasaribu, L., & Liharman Saragih. (2020). Analisis Kelayakan Bisnis Cafe Pada Khalizta Coffee & Resto Kota Pematangsiantar. Manajemen : Jurnal Ekonomi, 2(2), 148–158. https://doi.org/10.36985/manajemen.v2i2.363
Santoso, P. V., Amarillo, R. V., & Prasetyarini, S. (2019). Analisis kelayakan bisnis pada UMKM makanan khas Palembang di Kota Malang ( Studi Kasus Pada Bisnis Pempek Sultan Asli Palembang ). 01(02), 181–195.
Sari, N. P., Arniati, A., Anggraini, R., Kurniawan, D., Putri, W. A., Anjelina, A., & Hasanah, A. (2022). Studi Kelayakan Klinik Pajak Bagi UMKM di Kota Batam. JURNAL AKUNTANSI, EKONOMI Dan MANAJEMEN BISNIS, 10(2), 81–89. https://doi.org/10.30871/jaemb.v10i2.5013
Siahaan, S. D. N., & Hasibuan, N. I. (2021). Analisis Kelayakan Bisnis Restoran Chicken Crush Tuasan Medan. Niagawan, 10(2), 143. https://doi.org/10.24114/niaga.v10i2.24843
Susanto, K., Kasih, Y., & Meirisa, F. (2021). Analisis Kelayakan Perencanaan Pendirian Usaha Makanan Vegetarian Menggunakan Food Truck Di Kota Palembang. Publikasi Riset Mahasiswa Manajemen, 3(1), 60–66. https://doi.org/10.35957/prmm.v3i1.1616