Commed : Jurnal Komunikasi dan Media https://ejournal.upbatam.ac.id/index.php/commed <p style="text-align: justify;"><strong>Commed : Jurnal Komunikasi dan Media </strong>(P- ISSN ;&nbsp;<a href="http://u.lipi.go.id/1466504688" target="_blank">2527-8673</a> E- ISSN ; <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1511106926&amp;1&amp;&amp;" target="_blank">2615-6725</a>)&nbsp;is a periodical scientific journal published twice a year by the Communication Studies Program at Putera Batam University. This journal is a means of publication of scientific papers for academics and practitioners who publish articles from the results of research both field research (research reports) and library research (literature review), conceptual study articles, the review of scientific books related to the problems and actual issues of communication science . The scope of this journal is mass communication / communication of social change and innovation / tourism communication / popular culture and new media, corporate communication and advertising.</p> <p style="text-align: justify;">Each manuscript that goes into the editorials of the journal will go through a review process with a double-blind review system, which means the writer does not know the reviewer who rated it and the reviewer does not know the author of the manuscript he rated. Journal authors who wish to submit manuscripts to this journal, Please&nbsp;<strong><a href="http://ejournal.upbatam.ac.id/index.php/commed/user/register">Register</a></strong>&nbsp;and use the&nbsp;<a href="https://drive.google.com/open?id=1uqx1hGM4Pps-pJCEHyFCOVvtOzYLFnlX">Template Jurnal.</a></p> <p style="text-align: justify;"><strong>Call For Paper February 2019</strong><br>Jurnal Commed akan menerbitkan vol 4 no 1 (2019).&nbsp;<br>Submission Open For Agust 2019 Issue. Last Date of Paper Submission : August 20 2019</p> <p style="text-align: justify;">&nbsp;</p> Prodi Ilmu Komunikasi Universitas Putera Batam en-US Commed : Jurnal Komunikasi dan Media 2527-8673 ANALISIS WACANA KRITIS PEMBERITAAN KASUS PENYALAHGUNAKAN NARKOTIKA OLEH ANGGOTA POLISI KOMPOL YUNI DI DETIK.COM https://ejournal.upbatam.ac.id/index.php/commed/article/view/6400 <p><em>This research was motivated by the emergence of news about the abuse of narcotics by unscrupulous members of the police, Kompol Yuni, which had become the talk of the wider community, so that many media reported on this case, including detik.com. The purpose of this study was to explain the level of text, social cognition, and the social context of the law of imprisonment by the police officers at detik.com. The research method in this study uses descriptive qualitative with a critical paradigm. The theory used is the theory of critical discourse analysis of the Teun A Van Dijk model. While the data collection techniques used are interviews, literature study, and documentation. With journalists, members of the police, and also members of the National Narcotics Agency. The results showed that at the text level, the elements of the macro structure, superstructure, and micro structure explained an unfavorable situation experienced by the Greek composer. At the level of social cognition, journalists tend to see that Kompol Yuni is in the wrong and this case is interesting news that can be consumed by the public. The level of social context in this news discourse is the practice of power carried out by detik.com against published news and the existence of full access power in handling cases by the West Java Regional Police Propam. From the results of the study, it can be said that reporting on Narcotics by the yuni police at the level of text, social cognition, and social context both highlighted the yuni police as the main role in this case.</em></p> Zikri Fachrul Nurhadi Heri Hendrawan Agi Sugiana Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-16 2022-11-16 6 2 125 143 CHRIS ROCK, FROM COMEDY TO TRAGEDY: PHENOMENON ON OSCAR 2022 STAGE https://ejournal.upbatam.ac.id/index.php/commed/article/view/5618 <p><em>This study aims to analyze the phenomenon at the 2022 Oscars. The origin of this issue is the tragic joke-turned-tragic slapping by Chris Rock. This research utilized a descriptive qualitative methodology. The primary source for this study was content analysis data from Oscar 2022, when Chris Rock hosted. This research's objective was determined in three steps: data gathering from YouTube and Instagram channels, data analysis, and discussion and results. After all the data was collected, the researchers tried to find the theory of superiority and underestimation in Gauter (1988) as the situation showed how Chris Rock used Jada Pinkett as a joke. Based on data analysis, the researchers determined that the OSCAR 2022 case study was separated into the following sections: The context of comedy, Moral power, and code of ethics on stage. Based on the analysis results, the researchers found out that the most important takeaway from this topic is that not everything is appropriate and worthy of being converted into a joke, much alone entertaining the public.</em></p> Lambok Hermanto Sihombing Maria Paskalia Aninda Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-16 2022-11-16 6 2 144 157 EFEKTIVITAS KOMUNIKASI INTERPERSONAL PADA PEMBELAJARAN PROGRAM KAMPUS MERDEKA https://ejournal.upbatam.ac.id/index.php/commed/article/view/5510 <p>Kegiatan belajar mengajar pada hakikatnya merupakan aktivitas komunikasi yang terjalin antara pendidik dan peserta didik dalam suatu lingkungan belajar. Penelitian ini bertujuan untuk menganalisis pelaksanaan Kampus Merdeka yang diemban oleh para mahasiswa yang berperan sebagai pendamping belajar. Dalam hal ini analisis dititikberatkan pada komunikasi interpersonal para mahasiswa pendamping ketika berada di dalam kelas. Metode penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif kualitatif dengan pendekatan <em>case study</em> <em>research</em> (studi kasus). Dalam penelitian ini, studi kasus dianggap tepat karena sesuai dengan tujuan penelitian ini, yaitu ingin mengungkap efektivitas komunikasi interpersonal yang dilakukan oleh para mahasiswa kampus mengajar dalam mengadakan pendampingan belajar. Teknik pengumpulan data yang digunakan dalam penelitian ini diantaranya yaitu dengan cara wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa program kampus mengajar efektif berdasarkan teori komunikasi interpersonal dari Devito (1997), di mana siswa wilayah sasaran program, yakni kelas 5 SDN 1 Ragawacana Kabupaten Kuningan Jawa Barat.merasakan kualitas umum komunikasi interpersonal yang dibutuhkan dalam pembelajaran, yakni terbuka, empati, sikap mendukung, sikap positif, dan merasa setara. Hal tersebut juga dirasakan oleh pihak sekolah, yakni wali kelas 5 dan guru pendamping/pamong, serta dibenarkan oleh para mahasiswa yang menjadi pendamping belajar dalam mengikuti program kampus mengajar.</p> Muhamad Hilman Firmansyah Chotijah Fanaqi Sabiila Asti Sukmana Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-16 2022-11-16 6 2 158 174 EKSISTENSI JURNALIS PEREMPUAN DALAM MEMPERTAHANKAN KESETARAAN GENDER DI INSPIRA TV BANDUNG https://ejournal.upbatam.ac.id/index.php/commed/article/view/6408 <p><em>This research is motivated by the problem of gender equality that still often occurs. The main cause of the gender gap is social values, meanwhile the ability, willingness, and readiness of women themselves to change the situation are not actually implemented. The purpose of this study is to explain how female journalists maintain gender equality amidst the patriarchal social structure in terms of motives, experiences and meanings. This study uses a qualitative descriptive method and using the phenomenological theory of Alfred Schutz and Husserl. While the data collection techniques used in this study were through observation, interviews and documentation studies. The subjects in this study were female journalists at Inspira Tv Bandung, to determine the informants, the researchers used Snow Ball Sampling. The results of this study indicate the characteristics of the motives of female journalists at Inspira Tv Bandung assessing that the work of journalists is a noble job and is a pleasure in reporting. Based on the characteristics of the experience, several female journalists at Inspira Tv Bandung had negative experiences such as verbal harassment, being looked down upon and being seconded. on the characteristics of the meaning of female journalists on Inspira Tv Bandung interpreting it with feelings, not being underestimated because of gender and some journalists interpret it by working professionally and with quality.</em></p> Ridwan Mustopa Achmad Wildan Kurniawan Susi Septianti Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-23 2022-11-23 6 2 175 196 PEMAKNAAN KOMUNIKASI BUDAYA MASYARAKAT SUNDA https://ejournal.upbatam.ac.id/index.php/commed/article/view/6411 <p><em>The objective of this research is analyze the motives, meanings and experiences experienced by Garut youth in the use of the sentence "Sampurasun”. This study uses a qualitative phenomenological approach. Data collection techniques used by researchers are in-depth interviews, documentation, and observation. Data collection techniques used are in-depth interviews, documentation, and observation. With Sundanese Cultural Resource Person. The results of this study say that in Sundanese communication there is a characteristic in escorting conversations and what is used is a sentence "Sampurasun" which has a very deep meaning, but in its use today it experiences a shift in meaning which is influenced by internal and external factors in this case. The researcher found with various informants' perspectives on the motives of meaning and experience in the pronunciation of the sentence "Sampurasun" which resulted in an answer to several things that made a shift in the meaning of a sentence and also here found the actual meaning said by the resource person, namely the Sundanese Cultural himself.</em></p> Deri Hudaya Deri Haryadi Mujianto Iis Zilfah Adnan Gantha Pagarsandya Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-23 2022-11-23 6 2 197 217 PENGARUH KREDIBILITAS BRAND AMBASSADOR “BANGTAN SONYEONDAN (BTS)” DAN BRAND IMAGE “TOKOPEDIA” TERHADAP MINAT AKSES APLIKASI E-COMMERCE https://ejournal.upbatam.ac.id/index.php/commed/article/view/6410 <p><em>This study aims to determine and explain how the influence of the credibility of the Ambassador brand "Bangtan Sonyeondan (BTS)" and Brand Image "Tokopedia" on the interest in accessing e-Commerce applications. In this study, the population of this study is the Army Amino BTS Community Bandung with a sample size of 92 respondents</em><em>. </em><em>The sampling technique uses probability sampling with the type of simple random sampling.</em> <em>The approach used by researchers is a quantitative approach to the type of survey research methods. Data collection techniques used were questionnaire and documentation researchers while the data analysis techniques used by researchers were the normality test, multiple linear regression testing, and the coefficient of determination with the help of SPSS software.</em> <em>Based on the results of the research conducted, it shows that the credibility of the Brand Ambassador "Bangtan Sonyeondan (BTS)" and the Brand Image "Tokopedia" has a positive and significant effect on E-Commerce Application Access Interest. The selection of a brand ambassador with an attractive appearance, qualified expertise and high credibility will present the brand image of a product to attract and increase consumer interest and interest in accessing e-commerce applications, especially "Tokopedia".</em></p> Novie Susanti S Annisa Husnusyifa Novi Hidayati Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-23 2022-11-23 6 2 218 232 STRATEGI MARKETING DESA WISATA BERBASIS DIGITAL https://ejournal.upbatam.ac.id/index.php/commed/article/view/6407 <p><em>This study aims to look at the model of using digital media as a marketing strategy for Sindangkasih Tourism Village. This study uses a qualitative approach using the theory of Marketing Public Relations Strategy which gave birth to a three-way strategy which consists of the Pull Strategy, Push Strategy, and Pass Strategy. The data collection techniques used observation, interviews, and documentation. The informants came from the managers and visitors of the Sindangkasih Tourism Village. Meanwhile, the resource persons came from academics in the field of digital marketing and the Garut Regency Tourism Office. The results of this study indicate that in its digital marketing strategy, Sindangkasih Tourism Village uses a three-way strategy which includes a pull, push, and pass strategy. In the pull strategy, the manager utilizes a digital base including websites and social media, especially Instagram. The push strategy applies several ways, namely by personal selling, collaboration with travel parties, and giving bonuses to those who participate in providing promotions related to the Sindangkasih Tourism Village. While the strategy pass is by holding Sapta Pesona, events, and cooperation with third parties in covering activities held by Sindangkasih Tourism Village such as mass media and sharing content with visitors. </em></p> Chotijah Fanaqi Ummu Salamah Devi Gusara Rahmadhan Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-11-23 2022-11-23 6 2 233 248