Commed : Jurnal Komunikasi dan Media https://ejournal.upbatam.ac.id/index.php/commed <p style="text-align: justify;"><strong>Commed : Jurnal Komunikasi dan Media </strong>(P- ISSN ;&nbsp;<a href="http://u.lipi.go.id/1466504688" target="_blank">2527-8673</a> E- ISSN ; <a href="http://issn.pdii.lipi.go.id/issn.cgi?daftar&amp;1511106926&amp;1&amp;&amp;" target="_blank">2615-6725</a>)&nbsp;is a periodical scientific journal published twice a year by the Communication Studies Program at Putera Batam University. This journal is a means of publication of scientific papers for academics and practitioners who publish articles from the results of research both field research (research reports) and library research (literature review), conceptual study articles, the review of scientific books related to the problems and actual issues of communication science . The scope of this journal is mass communication / communication of social change and innovation / tourism communication / popular culture and new media, corporate communication and advertising.</p> <p style="text-align: justify;">Each manuscript that goes into the editorials of the journal will go through a review process with a double-blind review system, which means the writer does not know the reviewer who rated it and the reviewer does not know the author of the manuscript he rated. Journal authors who wish to submit manuscripts to this journal, Please&nbsp;<strong><a href="http://ejournal.upbatam.ac.id/index.php/commed/user/register">Register</a></strong>&nbsp;and use the&nbsp;<a href="https://drive.google.com/open?id=1uqx1hGM4Pps-pJCEHyFCOVvtOzYLFnlX">Template Jurnal.</a></p> <p style="text-align: justify;"><strong>Call For Paper February 2019</strong><br>Jurnal Commed akan menerbitkan vol 4 no 1 (2019).&nbsp;<br>Submission Open For Agust 2019 Issue. Last Date of Paper Submission : August 20 2019</p> <p style="text-align: justify;">&nbsp;</p> Prodi Ilmu Komunikasi Universitas Putera Batam en-US Commed : Jurnal Komunikasi dan Media 2527-8673 ANALISIS SEMIOTIKA PEMASARAN OSWALD DENGAN SISTEM CONSUMER BRANDSCAPE PADA IKLAN MS GLOW FOR MEN #SEMUAJUGABISA https://ejournal.upbatam.ac.id/index.php/commed/article/view/5519 <p><em>Advertising has the power to change the mindset of an exposed audience. Therefore, advertisements must attract the attention of audiences by displaying advertising visualizations that are packaged in a unique way but cannot be separated from the main message to be conveyed to the audience. The more unique an ad will get a lot of responses from the audience and it is possible that the ad will go viral. This study aims to reveal the meaning of MS Glow For Men's viral advertisement titled </em><em>#Semua</em><em>Jugabisa. The virality of the MS Glow For Men ad on social media Instagram is due to the presentation of unusual visualizations and an advertising story wrapped in comedy featuring well-known comedians in Indonesia, Babe Cabiita and Marshel Widianto who are also brand ambassadors of MS Glow For Men. </em><em>The results of the research through Oswald's Marketing Semiotics analysis with the Consumer Brandscape system reveal the meaning behind the MS Glow For Men #</em><em>Semua</em><em>Jugabisa advertisement, where MS Glow For Men has the motivation to break the concept of beauty standards for brand ambassadors, advertising stars and all men in using facial care products. So that the goal of MS Glow For Men is achieved, which is to make all men have a well-groomed, clean and radiant face or what is known as 'glowing'.</em></p> <p><em>Keywords: Semiotics, Oswald Marketing Semiotics, Consumer Brandscape, Beauty Standard, Men's Skincare</em></p> Linna Friska Lasmery Rosentauly Maissalinya Girsang Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 1 16 DRAMATURGI PADA FILM YOU’VE GOT MAIL https://ejournal.upbatam.ac.id/index.php/commed/article/view/4522 <p>Every human being naturally wants peace, but on the other hand, contradictory traits are also present in the form of hostility and conflict. The film You've Got Mail tells the story of the two main characters who have conflicts with each other in the real world and at the same time also establish good relations with each other through e-mail. This duality is unique and interesting to study more deeply through Erving Goffman's dramaturgical perspective in the form of a front stage and a backstage which can dissect two sides in a social conflict between individuals. Research-based on the constructivism paradigm with a qualitative approach and through Barthes' semiotic analysis, which focuses on four scenes in the film you've got mail; managed to find that the front stage and backstage elements are described in detail, and it can be seen that the front stage is more dominant than the backstage. This has implications for impression management which is thicker on the element of imaging by the communicator.</p> <p><strong><em>Keywords</em></strong><strong>:</strong> <em>Conflict, Dramaturgy, Front Stage, Back Stage, Impression Management</em></p> Andre Ikhsano Asifa Fauzia Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 17 36 INSTAGRAM SEBAGAI MEDIA SOSIAL DALAM MEMBENTUK PERSONAL BRANDING NASYA MARCELLA https://ejournal.upbatam.ac.id/index.php/commed/article/view/5167 <p><em>Currently, technology is evolving very rapidly. One of the things people can do on in this digital era is to build strong personal branding through social media. Personal branding it based on the values of life and has a high relevance to who one is. This research uses CMC concept (Computer Mediated Communication). This research uses a type of qualitative research with descriptive methods&nbsp; such as&nbsp; conduct direct research, conduct in-depth observations and describe&nbsp; facts in the field. In the research, researchers explored Nasya Marcella's personal branding through Instagram social media. Nasya Marcella is an actress who has values, qualities, principles and has had a positive image in the public.&nbsp; so that it became the hallmark of the figure of Nasya Marcella. Nasya Marcella communicates all of her works through uploading photos or videos on social media Instagram so that it creates a public perception of her. In this research, Nasya Marcella has fulfilled all the main elements of the personal branding formation process according by Peter Montoya.</em></p> Dina Sudarmika Novia Sella Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 37 57 Opini Mahasiswa Pengguna Media Online Pada Kredibilitas Akurasi Portal Dakta.Com Ditinjau Dari Penyajian Berita https://ejournal.upbatam.ac.id/index.php/commed/article/view/5057 <p><em>The evolution of uncontrolled journalism become attention by reason of frequently not putting the objectivity as priority. (The accuracy credibility of news presentation). The purpose of this research is to understand the opinions of students who use online media on accuracy credibility of Dakta.com portal reviewed from their news presentation. This research uses ABC of Attitude theory by D.W. Rajecki</em><em> (Affective, Behavioral, Cognitif)</em><em>. The components used are only on C component (Cognition). This research also uses </em><em>Non probability sampling (sampling jenuh)</em><em> and quantitative approach with quantitative descriptive method. Result of the research presents major percentage of students’ opinions tendency is in the expectation dimension. Students hope that Dakta.com can improve the accuracy credibility of their news presentation and update the content momentarily.</em></p> Sri Desti Purwatiningsih M Syahriramdani Michael Jibrael Rorong Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 58 76 Pengaruh Brand Ambassador dan Word of Mouth Terhadap Brand Image Produk Fashion Damn! I Love Indonesia di Kalangan Mahasiswa Tangerang https://ejournal.upbatam.ac.id/index.php/commed/article/view/4442 <p>Pada awalnya ketika <em>brand </em>bukanlah menjadi suatu hal yang penting, konsumen dapat dengan mudah memilih dan menggunakan barang sesuai dengan yang dibutuhkannya. Namun seiiring dengan berkembanganya perubahan jaman, sekarang ini <em>brand </em>begitu penting karena dapat mencerminkan karakter konsumen Untuk memberikan <em>image </em>terhadap <em>brand </em>tersebut, banyak strategi yang dilakukan, seperti menggunakan <em>brand ambassador </em>dan <em>word of mouth</em>. Kedua hal ini dianggap penting dan efektif dalam membentuk sebuah <em>brand image </em>di benak konsumen. Karena hal tersebut di atas, maka dalam penelitian ini akan dibahas mengenai seberapa besar pengaruh <em>brand ambassasdor </em>dan <em>word of mouth </em>terhadap <em>brand image </em>produk <em>fashion Damn! I Love Indonesia. </em>Metode yang digunakan dalam penelitian ini yaitu eksplanatif survei. Data dari penelitian akan diolah dengan menggunakan <em>SPSS Version 22 for Windows.</em> Hasil dari penelitian ini menunjukkan bahwa pengaruh <em>brand ambassador </em>terhadap <em>brand image </em>sebesar 41,6% dan pengaruh <em>word of mouth </em>terhadap <em>brand image </em>sebesar 18,8%.</p> Rinaldo Rusli Yonaz Salasa Rabella Dimelati Hutabarat Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 77 89 STRATEGI KAMPANYE POLITIK KANDIDAT PETAHANA DI DAERAH RENTAN KALAH https://ejournal.upbatam.ac.id/index.php/commed/article/view/5526 <p>This study discusses a new phenomenon in politics in Garut Regency. Rudy Gunawan and Helmi Budiman (RGHB) became the first incumbent candidates who were successfully re-elected in the second period of regional elections in Garut in 2018. This research is about how candidates and teams in the campaign to win again in areas prone to losing for incumbent candidates. The purpose of this study is to provide an overview, evaluative structure and teamwork in winning the RGHB in the second period. This study uses a qualitative approach. Data was collected through qualitative observations, interviews, and qualitative document collection. The results of this study are incumbent candidates are able to carry out communicator selection strategies, messages supported by the media to strengthen support from old voters Rudy-Helmi during the Regional Head Election in 2013, and change the orientation of choosing from new voters. This research can be used as a concept of political campaign strategy and the winning of political candidates in the future as well as consideration in formulating the incumbent candidate's campaign strategy.</p> <p>Keywords: Campaign; Political Communication; Incumbent</p> Muhamad Erfan Iis Zilfah Adnan Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 90 108 STRATEGI KOMUNIKASI DALAM MEMPERTAHANKAN EKSISTENSI BATIK TULIS GARUTAN https://ejournal.upbatam.ac.id/index.php/commed/article/view/4547 <p><em>Batik Tulis Garutan is part of the local wisdom typical of Garut Regency which is still surviving until now. Currently, Batik Tulis Garutan is concentrated in Garut city, the average production capacity per year is 1,600 pieces. Based on the data obtained, this study intends to find out how the Garutan Batik Written House RM maintains the existence of Garutan hand-drawn batik.</em></p> <p><em>The purpose of this study is to explain how to define problems or opportunities, planning and programming, taking action and communication, and evaluating programs in the Communication Strategy of Rumah Batik Tulis Garutan RM.</em></p> <p><em>The research method used is a qualitative descriptive method. While the data collection techniques used in this study were in-depth interviews, observation and documentation. The subject of this research is the Garutan Batik Writer House Manager, who is involved in implementing the communication program planning strategy, totaling three people using snowball sampling.</em></p> <p><em>The result of the research shows that Rumah Batik Tulis Garutan RM has not been able to implement the implementation of the workshop program as a communication strategy in maintaining the existence of Batik Tulis Garutan. It is shown that Rumah Batik Tulis Garutan RM .in defining the problem or analyzing the situation is not enough to find out how the problem is happening, because it is more focused on the production and sale of products. In the planning and programming strategy there is a structured plan that contains goals, targets, conveys messages in an informative, persuasive and instructive manner, but there is no maximum technical arrangement, the strategy is carried out by maximizing good relations with external parties as targets and utilizing the media. Implementation is done by compiling a periodic scale, the allocation of resources. The evaluation was carried out by Rumah Batik Tulis Garutan RM based on the number of participants, with this number it can be seen that the enthusiasm of the community in supporting the implementation of the program was carried out.</em></p> Zikri Fachrul Nurhadi Haryadi Mujianto Hardan Adha Apriana Copyright (c) 2022 Commed : Jurnal Komunikasi dan Media 2022-07-05 2022-07-05 6 1 109 124