Commed Jurnal Komunikasi dan Media

ANALISIS SEGMENTASI, TARGETING DAN POSITIONING PT SENTUL CITY TBK

Ayu Ria Lestari — 2025-08-30

This study aims to explore the segmentation, targeting, and positioning strategies at PT. Sentul City, Tbk. Using a qualitative approach, the research gathered information through in-depth interviews with relevant informants. The findings reveal that Sentul City adopts a structured approach to determining target segments, considering characteristics such as age, profession, and lifestyle preferences. The company's primary targets encompass various groups, ranging from private employees, civil servants, property investors, entrepreneurs, and retirees. In the positioning strategy, PT. Sentul City emphasizes the creation of elegant, minimalist, and classy property environments to meet the needs of consumers seeking a modern lifestyle. The properties are designed to reflect status and aspirations for living in a high-quality environment. By utilizing the online platform, the company ensures the availability of comprehensive information and facilitates interaction with potential buyers. This research provides in-depth insights into how PT. Sentul City formulates and implements its property marketing strategies, serving as a valuable reference in the property industry.

PENGARUH PENGGUNAAN MEDIA SOSIAL INSTRAGRAM TERHADAP EFEKTIVITAS KOMUNIKASI INTERPERSONAL DAN KEMAMPUAN AKADEMIK MAHASISWA POLITEKNIK NEGERI BATAM

Nabila Casta Fadya — 2025-08-30

The rise of digital technology, particularly social media, has significantly impacted communication and learning habits among students. Instagram, a popular platform focused on visual content, is widely utilized by students in various aspects of their academic and social lives. This study examines the impact of Instagram on the effectiveness of interpersonal communication and academic performance of students at Batam State Polytechnic. The research employs a quantitative approach, utilizing questionnaires for data collection. The findings indicate that Instagram usage does not significantly affect the effectiveness of interpersonal communication, with a t-count of 1.861, which is smaller than the t-table value of 1.987. This suggests that communication through Instagram does not replace more profound face-to-face interactions. Conversely, Instagram usage does have a significant effect on students’ academic performance, as reflected by a t-count of 3.222, which exceeds the t-table value of 1.987. Instagram is used by students primarily to access academic resources, references for assignments, and learning materials. This result aligns with the Uses and Gratifications Theory, which posits that students turn to Instagram to satisfy their informational and educational needs, rather than for deep social interactions. Interpersonal Communication Theory indicates that Instagram cannot substitute more meaningful face-to-face communication, particularly when it comes to emotional bonding and interaction depth. Meanwhile, New Media Theory highlights that while Instagram facilitates quick interactions, the quality of interpersonal communication remains restricted. This research offers valuable insights for educational institutions on how to guide the optimal use of social media in enhancing academic and communicative outcomes for students.

PENGARUH KONTEN LITERASI DIGITAL TERHADAP PERILAKU FOLLOWERS @LITERASIDIGITALKOMINFO

Mona Lisa — 2025-08-30

The rapid development of digital technology has significantly changed how young people access and manage information. Instagram, as a widely used social media platform, is strategically used by government agencies to distribute digital literacy content, including through the @literasidigitalkominfo account. This study examines the effect of such content on the information-seeking behavior of its followers. Using a quantitative approach, the study surveyed 397 respondents selected with Slovin’s formula. Data were analyzed with simple linear regression. A structured questionnaire based on a 5-point Likert scale was tested for validity, reliability, and classical assumptions. Results show that digital literacy content positively and significantly influences information-seeking behavior, with a regression coefficient of 0.501 and an R Square of 0.555. This indicates that 55.5% of the behavior variation can be explained by the content’s credibility, shareability, appeal, and relevance. These findings highlight the importance of strategic digital content in encouraging followers to engage actively in information seeking—starting from initiation to focus formulation. The study supports the applicability of New Media Theory and Information Seeking Theory in understanding digital behavior in the modern media landscape.

Keywords: digital literacy content, behavior of followers, new media, Instagram @literasidigitalkominfo, information seeking

ANALISIS FRAMING PEMBERITAAN KEBIJAKAN EFISIENSI ANGGARAN OLEH PRESIDEN PRABOWO PADA MEDIA KUMPARAN.COM DAN KOMPAS.COM

RANDY SEKAR VIOLINIDYA BR BARUS — 2025-08-30

This study aims to analyze how online media outlets Kumparan.com and Kompas.com frame news coverage of President Prabowo Subianto's budget efficiency policy. The method used is Robert N. Entman's framing analysis model, which encompasses four main elements: define problem, diagnose causes, make a moral judgment, and suggest solutions. The results show that Kumparan.com consistently defines the issue of budget efficiency policy as a serious problem that has the potential to compromise public interests. The main issue raised is the threat to the quality and continuity of public services in vital sectors such as education, health, and regional infrastructure. Meanwhile, Kompas defines budget efficiency as a fiscal challenge that must be implemented carefully because the main issue of efficiency is its impact on the quality of public services, particularly in the education, health, and regional infrastructure sectors. However, Kompas does not display a crisis or conflict-like style of language, but instead chooses to highlight the difference between targeted budget efficiency and misdirected efficiency. This difference in framing demonstrates how media editorial positions can influence the way the public understands and evaluates government policies.

STRATEGI KOMUNIKASI PERNIKAHAN ANTARBUDAYA GENERASI Z DALAM MEMBINA PERNIKAHAN ANTAR BUDAYA DI KECAMATAN BATU AJI KOTA BATAM

nanang eko sptian ritonga — 2025-08-30

This study aims to describe the intercultural communication strategies employed by
Generation Z families in maintaining intercultural marriages in Batu Aji District, Batam
City. The focus of the study includes the patterns, forms, and communication activities
within intercultural couple interactions. This research adopts a qualitative approach using
phenomenological methods and is grounded in Gudykunst’s Anxiety/Uncertainty
Management (AUM) theory. The findings reveal that dominant forms of communication
include verbal and nonverbal communication, as well as open, adaptive, and closed
communication styles. Communication activities are reflected in high levels of interaction
intensity and mutual openness between partners. These findings indicate that the
effectiveness of intercultural communication among Generation Z couples is significantly
influenced by their ability to adapt and manage anxiety and uncertainty in cross-cultural
interactions.

REPRESENTASI PEREMPUAN DALAM MEDIA SOSIAL: ANALISIS KONSTRUKSI GENDER PADA AKUN TIKTOK @FEMINIYOU

Agnes Octavia Rarame — 2025-08-30

This research examines the representation of feminine energy on the TikTok account @feminiyou and its perception among Generation Z women. Employing a qualitative phenomenological approach, the study explores the subjective interpretations of informants regarding feminine energy content on social media. The results reveal that @feminiyou’s content serves beyond mere entertainment or information, acting as a platform for emotional, spiritual, and social reflection for young women. Through themes of self-love, healing, and empowerment of feminine identity, informants integrate these values into their personal lives. The portrayal by @feminiyou reflects a dynamic gender construction, redefining femininity as an authentic and empowering inner strength, unbound by conventional stereotypes. These findings underscore the role of social media as a digital safe space for fostering female empowerment in the modern era.

STANDAR TIKTOK SEBAGAI REALITAS PERUBAHAN SOSIAL BUDAYA PADA MASYARAKAT MODERN

Dina Sudarmika — 2025-09-01

TikTok, as a social media platform that offers entertainment, information, and educational content, has become an integral part of modern digital life. It significantly influences cultural trends, lifestyles, and consumption patterns, serving as a reflection of ongoing social and cultural transformations. One notable phenomenon is the emergence of the so-called “TikTok standard” — particularly in terms of lifestyle and beauty norms — which shapes public perceptions and behaviors. This study aims to analyze how these TikTok standards contribute to social and cultural changes within society. Employing a qualitative approach with a descriptive analysis method, the research presents detailed and clear information to enhance understanding of the data. The findings reveal that TikTok standards have significant implications for social change, driven by globalization, information technology, and consumer culture. These standards influence lifestyle shifts and redefine beauty ideals in modern society.