Commed Jurnal Komunikasi dan Media

Subordinasi Perempuan dalam Budaya Patriarki Pada Film Kim Jiyoung, Born 1982 (2019)

Fara Syifa Amalia — 2026-02-28

Womens subordination remains a form of gender inequality’s that is structural in nature and deeply rooted in patriarchal culture. This form of subordination occurs not only in everyday social life but is also represented through various media, including film. The film Kim Jiyoung, Born 1982 (2019) portrays the life experiences of South Korean women who face gender inequality across different spheres of life. This study aims to analyze how women’s subordination within patriarchal culture is represented through scenes and narratives in the film. The research employs a qualitative method using Charles Sanders Peirce’s semiotic approach. The research data consist of scenes, dialogues, and visual elements in the film, which are analyzed using the concepts of representamen, object, and interpretant. The analysis is further reinforced by Sylvia Walby’s theory of patriarchy to identify structural forms of women’s subordination and Stuart Hall’s theory of representation to understand the process of meaning construction in media. The findings reveal that women’s subordination is systematically represented in the domestic sphere, education, employment, and public space. Women are portrayed as experiencing role limitations, domestication, unequal access to opportunities, and marginalization in decision-making processes. These representations illustrate how patriarchal ideology operates subtly through social norms, power relations, and cultural practices that are normalized within society. This study concludes that Kim Jiyoung, Born 1982 functions not only as a reflection of social reality but also as a medium that constructs, reinforces, and critiques patriarchal structures that position women in subordinate roles within social life.

Analisis Keterbukaan Diri Dalam Komunikasi Interpersonal Antara Santriwati Dan Ustadzah Dalam Pembentukan Karakter Santri Di Pondok Pesantren Modern Daarul Arqom Tulung

Nadhifa Azzahra — 2026-02-28

Abstract

Interpersonal communication plays an important role in the character building process of students at the Daarul Arqom Modern Islamic School in Tulung which occurs through the relationship between teachers and students. The approach used is a case study with descriptive qualitative analysis. Data processing follows the guideliness of Miles and Hubermans’s 1994 Interactive Analysis Model. The steps in this model include observation, interviews, and documentation. Several factors, including the psychological characteristics and personalities of students, hierarchical rules in Islamic Boarding school, snd limited time, contribute to the low level of self disclosure among these students According to Altman and Taylor’s Social Penetration Theory (1973), which describes how relationships develop through stags of self- disclosure, interpersonal communication generally takes place in a formal manner and does not touch on emotional aspects. The success of this program depend on the mental readiness of the students snd the empathy skills of the teacher. However, the SEMEDI (One Night at the Ma’had) program initiative actually creates opportunities to build closer relationships. In order to optimize student character development, this study emphasizes the need to strengrhen a dialogical and supportive communication strategy approach

Keywords: : Interpersonal Communication, Self-Disclosure, Students and Female Teachers

Strategi Komunikasi Pemasaran Digital dalam Meningkatkan Brand Awareness Hotel AP Premier Batam Pasca Rebranding

Mutia Anjani — 2026-02-28

The increasingly competitive hotel industry in Batam City prompted AP Premier Batam Hotel, formerly Travelodge Batam, to undertake a rebranding initiative in 2023 to strengthen its brand image and market competitiveness. This study examines the digital marketing communication strategy implemented through Instagram to enhance brand awareness after rebranding, as well as the supporting and inhibiting factors influencing its implementation. Using a qualitative descriptive approach, data were collected through interviews, observation, and documentation involving parties responsible for managing the hotel’s digital marketing activities. The analysis was conducted by relating the findings to the concepts of digital marketing communication, New Media theory, brand awareness, and the AISAS model (Attention, Interest, Search, Action, and Share). The results show that the Instagram-based digital marketing strategy focuses on consistent visual content, optimization of platform features such as Feeds, Stories, and Reels, and active audience engagement, which contributes to increased brand awareness, particularly at the brand recognition level. Supporting factors include content quality, audience engagement, and effective use of Instagram analytics, while inhibiting factors consist of limited resources, algorithm changes, and intense competition on social media.

THE THE ROLE OF KAHFI MOTIVATOR SCHOOL IN DEVELOPING PUBLIC SPEAKING

Siti Holisah — 2026-02-28

This study examines the role of Kahfi Motivator School in improving public speaking skills. This is done through communication and learning methods that emphasize spiritual values. The focus of this study is on strategic planning, communication implementation, as well as learning models that aim to hone public speaker skills in educational institutions that are not academically or commercially oriented. The approach used was descriptive qualitative with a descriptive analysis design. Data were collected through semi-structured interviews, direct observation, and document analysis with purposive sampling technique to select informants. Data analysis was conducted using an inductive approach that included data reduction, data presentation, and conclusion drawing stages, also supported by triangulation of methods and data sources. The results of this study reveal that Kahfi Motivator School not only teaches public speaking techniques, but also focuses on character development, mindset, and value awareness through a combination of communication strategies, discipline, and spirituality. The learning methods applied proved effective in creating a sustainable and inclusive public speaker formation process, as well as encouraging participants to change the way they communicate. The conclusion of this research shows that success in developing public speaking skills is influenced by not only the technical aspects, but also the personalities of the participants.

REPRESENTASI PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA LITERASI TENTANG ANTISIPASI CYBERCRIME (STUDI DESKRIPTIF PADA AKUN MALAMTANPAKATA)

Fauziah Fauziah — 2026-02-28

Social media Twitter is a social media that is currently popular again after it was previously popular in 2011. With the presence of Twitter, an issue can become a viral phenomenon when it gets a lot of attention from Twitter social media users. Through a thread on Twitter, the user could tell the story of the event and the chronology in detail. One of them is the chronology of crimes that happen in the virtual world, namely lovescam which is currently called tinder swindler inspired by the Netflix series called "The Tinder Swindler". Crimes in the world like tinder swindlers must also be exposed through social media, one of which is Twitter with the feature it has, namely threads. The purpose of this research is to know how the user interacts with Twitter in the thread of fraud by tinder swindlers on malamtanpakata account. Analyzing the data that the researcher did is with the observation of each dialog for Twitter users that happened in the thread on malamtanpakata account. From the analysis done on the case thread fraud tinder swindler generate traffic information user twitter that is the basic pattern of communication conversation.