Commed Jurnal Komunikasi dan Media

TRANSFORMASI KOMUNIKASI ORGANISASI DIGITAL MELALUI PENDEKATAN SOCIAL NETWORK ANALYSIS PT. UD TOUR AND TRAVEL UNIVERSAL

Santi Sardi — 2026-08-30

This study examines the transformation of digital organizational communication at PT. UD Tour and Travel Universal using a Social Network Analysis (SNA) approach, specifically focusing on the use of Instagram. The evolution of digital technology has shifted organizational communication patterns from conventional methods toward social media-based communication that is faster, more open, and interactive. The company utilizes Instagram not only as a means for tourism promotion but also as a platform to build communicative relationships with consumers and followers. This research aims to analyze the digital communication network patterns formed through interactions on the company's Instagram account. A descriptive qualitative method employing Social Network Analysis (SNA) was applied in this study. The results indicate that the company's Instagram account acts as a central actor within the digital communication network, driven by various interactions such as comments, likes, mentions, reposts, and the use of hashtags. The study demonstrates that the Instagram account enhances organizational communication effectiveness and strengthens digital relationships between the company and consumers in the digital era.

PENGARUH PERSEPSI GEN Z DAN KEPERCAYAAN PUBLIK TERHADAP RESPONSIVITAS PEMADAM KEBAKARAN

Siti Holisah — 2026-08-30

Public trust in The Performance of Firefighters is an important issue in public emergency services, especially among young people who grow up as active users of digital tecnology and trend to be critical in assessing the credibility of an institution base on direct experiences or information circulating online. This study is intended to examine the relationship between the influence of young people’s perseptions and the level of public trust on the responsiveness of firefighters in South Tangerang City. The research used a Quantitative approach through a survey method involving 85 young respondents selected based on age, residence and experience interacting with firefighter, with data collected using a Linkert-scale questionnaire and analyzed throgh variance-base structural relationship modeling. The result show that the measurement instruments meet the criteria for validity and reliabilty, and the research model was able to explain more than seventy percent of the variation in the seponsiveness of firefighting personnel. Whit both Generation Z perception and public trust contributed far more strongly then perseption alone. This study concludes that improving the responsiveness of firefighting sevices cannot rely solely on technical service quality, but also requares strengthening public trust thtough information openess, institutional accountability, effective communication and consistency in public service delivery.

ANALISIS PEMAKNAAN AVATAR DALAM PEMBENTUKAN IDENTITAS DIRI GAMERS PADA GAME ONLINE ROBLOX (STUDI PADA SISWA SMAN 5 BATAM)

Karina Ariani — 2026-08-30

The growth of digital technology has changed the way teenagers communicate and interact, including through online games that use avatars. This study aims to examine how students at SMAN 5 Batam understand the meaning of Roblox avatars, how they use avatars to represent themselves, and how avatars help shape their self-identity through virtual interaction. This research used a qualitative descriptive method in the field of communication studies. Data were collected through observation, in-depth interviews, documentation, and literature review. The participants consisted of one key informant and five informants selected using purposive sampling. The data were analyzed using the Miles and Huberman model, and the validity of the findings was checked through source triangulation, technique triangulation, and member checking. The results show that most participants see avatars as more than game characters. They use avatars to show their personality, interests, style, and personal preferences. Many participants choose clothes, colors, accessories, and avatar designs based on what they like or the image they want to show to other players. Creating and changing avatars also helps them understand themselves better, feel more confident, and interact more easily with other players. However, some participants see avatars only as part of the game and do not connect them with their real identity. The study concludes that Roblox avatars are not only digital characters but also communication tools that help teenagers express themselves and build their self-identity through social interaction in the virtual world.

ANALISIS SEMIOTIKA REPRESENTASI BUDAYA DALAM FILM LEAK 2 (JIMAT DADONG)

Novita Dewi — 2026-08-30

Leak 2 (Jimat Dadong) is a horror film containing elements of Balinese culture rich in meaning, thus this research focuses on analyzing the meaning constructed through cultural representation displayed through visual elements in the film. Balinese culture-based horror films not only function as entertainment media, but also serve as a means to display cultural values and beliefs of its people. This research aims to describe and explain the denotative, connotative, and mythological meanings that represent Balinese culture in the film Leak 2 (Jimat Dadong). The method used is descriptive qualitative with Roland Barthes semiotic approach, where data was collected through observation, documentation, and literature review. The results show that there are five scenes depicting Balinese cultural beliefs, namely watangan matah, sesajen ritual leak penangkeb, jimat leak penangkeb, pengleakan, and ngelebur rerejahan. These five scenes represent the belief system of its people, which is closely related to mystical and magical elements that still live on in Balinese tradition to this day.

PENGARUH LAYANAN KONSELING ONLINE TERHADAP PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN MENTAL

Balqis Nurmani Sahara — 2026-08-30

The high prevalence of mental health problems in Indonesia indicates that this issue remains a significant challenge, particularly related to limited and unequal access to mental health services. Telemedicine consultations are becoming increasingly popular and are seen as a solution to improving access to mental health services. This study aims to determine the effect of online counseling services on meeting mental health information needs. This study used a quantitative correlational approach with a survey method and a questionnaire as the instrument. The sample was drawn using a simple random sampling technique, with four hundred respondents who had used online counseling services on the platform. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The results showed that motivation had a significant positive effect on media behavior and user satisfaction. Media behavior significantly influenced the fulfillment of information needs, including information behavior, context, and human condition. Furthermore, user satisfaction also significantly influenced the fulfillment of information needs. Overall, motivation, media behavior, and satisfaction in using online counseling services under the auspices of the Ministry of Health through the platforms Halodoc, Alodokter, Good Doctor, and Naluri significantly influence information behavior, context, and human conditions in meeting mental health information needs.