TRADITIONAL HERBAL PROCESSING BUSINESS DEVELOPMENT STRATEGY IN GERANTING - BATAM CITY

Abstract

Traditional herbal businesses have prospects for growth, but are still not able to because of limitations. The aim of this research is to analyze internal and exter-nal environmental factors as well as to formulate a strategy for developing a traditional herbal processing  business in Geranting, Batam with a SWOT analysis. The results of the strategy formulation with SWOT analysis are obtained by optimally capturing opportunities by empowering the re-sources/strengths they have, such as increasing production, capital, technology, licensing and services. Covering weaknesses by building cooperation in terms of machinery, management, products, infrastructure and transportation. Overcom-ing obstacles with strengths such as increasing promotions, sales, purchasing contracts, information on herbal properties, prioritizing support needs. Strate-gies to survive in weak conditions and many obstacles, namely by joining technology, holding on to existing advantages, following other management, reducing infrastructure, setting agendas for the city.