Vol. 10 No. 2 (2022): Volume 10 Nomor 2 2022

Articles

• IMPLICATIONS OF HALAL PRODUCT MARKETING STRATEGY DURING THE COVID-19 PANDEMIC: CASE STUDY ON MSMEs (Micro Small Medium Entreprises) IN SALATIGA

  sari wijayanti

  107-116

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• THE EFFECT OF BRAND EQUITY ON CONSUMER LOYALTY OF ESQA COSMETICS IN BANDAR LAMPUNG

  Viola De Yusa, Andini Ira Maulina

  117-124

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• THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE TOWARDS CUSTOMER’S PURCHASE DECISION AT FISH & CO. CENTRE POINT MEDAN

  Arabella, Alfonsius

  125-135

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• THE EFFECT OF DISCIPLINE AND HUMAN RESOURCES COMPETENCE ON EMPLOYEE PERFORMANCE OF BADAN PENGUSAHAAN (BP) BATAM

  Timbul Dompak, Angel Purwanti

  136 - 144

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• EFFECT OF WORK ENVIRONMENT AND OCCUPATIONAL HEALTH SAFETY ON EMPLOYEE PERFORMANCE AT PT. SCHNEIDER ELECTRIC BATAM English

  Meta Hariska Tanjung, Nora Pitri Nainggolan

  145-154

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• ANALYSIS OF THE EFFECTIVENESS OF TAX COLLECTION AND ENTERTAINMENT TAX RETRIBUTION ON LOCALLY-GENERATED REVENUE IN BATAM CITY

  Ronald Wangdra, Yvonne Wangdra

  155-162

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• THE INFLUENCE OF BRAND IMAGE, BRAND AWARENESS AND BRAND TRUST ON BRAND LOYALTY (STUDY ON STUDENTS USING WARDAH COSMETICS)

  Melli Aprillia Subastiyanti, Bambang Sutedjo

  163-170

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• THE EFFECT OF RETURN ON ASSETS (ROA), RETURN ON EQUITY (ROE) AND EARNINGS PER SHARE (EPS) ON STOCK PRICES IN FOOD AND BEVERAGE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2016-2020

  Eka Travilta Oktaria, Siti Nur Arifa

  171-182

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• THE INFLUENCE OF WORKLOAD AND INTELLECTUALS ON THE WORK ETHIC OF PT. MEGA BINTANG MAS MEDAN

  Wiriaty Wijaya, Syawaluddin Syawaluddin, Aidil Putra, Thomas Sumarsan Goh

  183-194

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• ANALYSIS OF FACTORS AFFECTING AUDITOR SWITCHING IN INDONESIA

  Sunarto Wage, Nanda Harry Mardika, Syahril Effendi

  195-205

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• THE EFFECT OF PRODUCT QUALITY, ENDORSEMENT INFLUENCER, AND PROMOTION OF THE PURCHASE DECISION OF VAVL BEAUTE SKINCARE IN KENDAL DISTRICT

  Sukmawati Setyo Putri, Euis Soliha

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• INFLUENCE OF DISTRIBUTION CHANNELS AND INFORMATION SYSTEMS MARKETING TO SALES EFFECTIVENESS PT. THE GREAT STAR OF MEDAN'S SUCCESS

  Winnie, Syawaluddin, Aidil Putra, Thomas Sumarsan Goh

  217-227

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