Vol. 14 No. 1 (2025): Volume 14 Nomor 1 Tahun 2025

Articles

• THE INFLUENCE OF PRICE PERCEPTION AND PRODUCT QUALITY ON PURCHASING DECISIONS AT JAGO COFFEE WITH CONSUMER TRUST AS A MODERATING VARIABLE

  Rizatullah Ramdani, La Diadhan Hukama

  1-14

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• FINANCIAL PERFORMANCE AND TRADING ACTIVITY AS DETERMINANTS OF STOCK PRICES IN ASEAN RETAIL FIRMS

  Darman Saputra, Julia Julia, Sari Indra Pratama

  15-28

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• DATA-DRIVEN INSIGHTS ON POST-COVID MSME RECOVERY: INTEGRATING TEXT AND REVENUE ANALYSIS IN WEST SUMATRA

  Ares Albirru Amsal, Berri Brilliant Albar

  29-44

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• THE EFFECT OF BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF BOOTHS AT THE VINKOO JAKARTA FEST 2025 EVENT IN MEDAN

  Kartika Oktavia Pasaribu, Sarah Rouli Tambunan

  45-56

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• EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS

  David Humala Sitorus, Wasiman Wasiman, Mauli Siagian

  57-72

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• THE INFLUENCE OF PRICE ON CUSTOMER SATISFACTION AT MR.DIY AMONG MANAGEMENT STUDY PROGRAM STUDENTS, MEDAN STATE UNIVERSITY

  Rexsy Mardohot Sitanggang, Nabila Boru Lubis, Nabila Umaira, Novia Grace Limbong, M. Rayhan Satria, Nurul Wardani Lubis

  73-86

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• THE EFFECT OF PERSONALIZED ARTIFICIAL INTELLIGENCE INTERACTION QUALITY ON IMPULSIVE STREAMING INTENTIONS MEDIATED BY AFFECTIVE RESPONSES

  Irsyad Daffa Armmawadin, Riska Dhenabayu

  87-102

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• GREEN MARKETING AND ECO-PACKAGING ORIENTATION TOWARDS SUSTAINABLE DEVELOPMENT GOALS: AN EMPIRICAL STUDY OF ORGANIC FOOD CONSUMERS IN BANDUNG CITY

  Triana Ananda Rustam, Ananda Mellyssa Quratul Ain, Debby Kania Bustami

  103-115

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• INTEGRATED HRM REFORMS: TRAINING, LEADERSHIP, AND DIGITAL TRANSFORMATION IN PUBLIC SECTOR PERFORMANCE

  Didy Maharudin, Yuliana Yuliana, Sri Indra Yani

  115-129

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• ANALYSIS OF WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT GUNAWANGSA MANYAR APARTMENT IN SURABAYA

  Muhammad Farrel Nugroho, Nuryadi Nuryadi

  130-137

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• THE INFLUENCE OF DIGITAL LITERACY AND ENTREPRENEURIAL ORIENTATION ON BUSINESS DECISION MAKING AMONG DIGITAL MSMES IN BATAM CITY

  Muhammad Haldy, Hikmah Hikmah, Risca Azmiana

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