Focus and Scope

JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) is a peer-reviewed academic journal that publishes original research and scholarly contributions in the field of management and related disciplines. The journal aims to promote the development of management knowledge, theories, and practices through empirical research, conceptual studies, and literature reviews that contribute to academic advancement and practical decision-making in business, organizations, and society.

Scope

JIM UPB welcomes original manuscripts addressing, but not limited to, the following areas:

  1. Marketing Management – Consumer behavior, marketing strategy, digital marketing, brand management, customer satisfaction, customer loyalty, market research, and marketing communications.
  2. Human Resource Management – Employee performance, motivation, job satisfaction, organizational commitment, leadership, talent management, recruitment, training and development, and employee well-being.
  3. Financial Management – Corporate finance, investment decisions, financial performance, capital structure, financial risk management, and financial decision-making.
  4. Operational and Production Management – Operations strategy, productivity, quality management, supply chain management, inventory management, logistics, and process improvement.
  5. Strategic and Business Management – Strategic planning, business development, entrepreneurship, innovation, business sustainability, competitive advantage, and organizational growth.
  6. Organizational Behavior and Leadership – Organizational culture, organizational climate, teamwork, employee engagement, leadership styles, change management, and organizational effectiveness.
  7. Digital Business and E-Commerce – E-commerce, digital business transformation, online consumer behavior, social media marketing, electronic services, and technology adoption in business and management.
  8. Business Analytics and Management Information Systems – Data-driven decision-making, business intelligence, management information systems, and the application of information technology to improve organizational performance.
  9. Public and Nonprofit Organization Management – Public sector management, public service performance, governance, organizational accountability, and management practices in nonprofit and social impact organizations.
  10. Sustainable and Contemporary Management Issues – Corporate social responsibility, sustainable business practices, green marketing, environmental management, and emerging challenges in management.

The journal accepts empirical research articles, conceptual papers, and literature reviews that demonstrate academic rigor, relevance to management scholarship, and meaningful contributions to management theory or practice. Submissions must fall within the journal's focus and scope and will be evaluated through a peer-review process.