JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

THE ROLE of PRODUCT CHARACTERISTICS and PRICE DISCOUNTS in ENHANCING CUSTOMER SATISFACTION and LOYALTY

2025-06-19T01:43:01+00:00

This study aims to examine the role of product characteristics and price discounts in building customer satisfaction and loyalty. The study is motivated by the growing competition among café businesses, where customer retention and satisfaction are crucial for business sustainability. This research explores whether product features and price discounts can effectively shape customer loyalty, either directly or through the mediating role of customer satisfaction. Using a quantitative approach, data were collected through purposive sampling involving 114 respondent who had previously visited MoMoo Café, located in a popular culinary tourism area. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The results show that price discounts do not have a direct and significant effect on customer loyalty. However, discounts were found to significantly influence customer satisfaction, which in turn significantly affects customer loyalty. This indicates that although discounts do not directly create loyal customers, they enhance satisfaction through the perception of value received, which subsequently drives loyalty. In contrast, product characteristics were found to have no significant influence, either directly on loyalty or on customer satisfaction. These findings highlight the importance of customer satisfaction as a strategic mediator in the formation of loyalty. Therefore, businesses operating in tourist areas should not rely solely on price promotions but should focus on creating a satisfying customer experience. Enhancing service quality, ambiance, and emotional engagement with the brand can result in more sustainable loyalty than price-based incentives alone. This study contributes to the consumer behavior literature in the tourism context by emphasizing the indirect role of price discounts and the central position of satisfaction in building long-term customer relationships.

THE EFFECT OF GROSS DOMESTIC PRODUCT, INFLATION AND FOREIGN DIRECT INVESTMENT ON INEQUALITY IN INDONESIA

2025-07-01T13:42:35+00:00

Penelitian ini mengkaji pengaruh Produk Domestik Bruto (PDB), inflasi, dan Foreign Direct Investment (FDI) terhadap ketimpangan pendapatan di Indonesia periode 2010–2024. Ketimpangan diukur menggunakan rasio Gini, sementara analisis dilakukan dengan regresi linear berganda menggunakan data sekunder dari BPS dan Bank Indonesia. Hasil menunjukkan bahwa PDB berpengaruh negatif dan signifikan terhadap ketimpangan (p = 0,0424), artinya peningkatan PDB cenderung menurunkan ketimpangan. Inflasi berpengaruh positif dan signifikan (p = 0,0326), mengindikasikan bahwa inflasi memperburuk distribusi pendapatan. Sebaliknya, FDI tidak berpengaruh signifikan terhadap ketimpangan (p = 0,3910). Secara simultan, ketiga variabel berpengaruh signifikan terhadap ketimpangan dengan koefisien determinasi 41%. Temuan ini menegaskan perlunya kebijakan pertumbuhan ekonomi yang inklusif dan pengendalian inflasi, serta perbaikan efektivitas investasi asing agar berdampak langsung pada distribusi pendapatan.

Implikasi dari penelitian ini menunjukkan pentingnya kebijakan yang mendorong pertumbuhan ekonomi inklusif dan pengendalian inflasi sebagai strategi utama dalam mengatasi ketimpangan. Pemerintah juga perlu meninjau kembali efektivitas kebijakan investasi asing agar lebih berkontribusi terhadap pemerataan ekonomi, terutama melalui penciptaan lapangan kerja dan pemberdayaan sektor-sektor produksi.

ANALYSIS OF QUALITY MANAGEMENT IN THE SUSTAINABLE PALM OIL INDUSTRY IN RIAU: A QUALITATIVE STUDY OF INDEPENDENT FARMERS

2025-06-19T02:51:22+00:00

This study aims to analyse quality management in the sustainable palm oil industry in Riau Province, focusing on the practices of independent palm oil farmers. Using a qualitative approach through surveys and in-depth interviews with 30-40 farmers selected through purposive sampling, this study explores the understanding, challenges, and quality management strategies applied by farmers. The results indicate that while farmers' understanding of quality standards and cultivation practices is already quite good, there is a gap between theory and practice due to limitations in capital, access to technology, and institutional support. Training and mentoring have proven effective in improving knowledge and quality management practices; however, challenges such as fluctuations in TBS prices and inadequate infrastructure still hinder optimal implementation. Key factors influencing quality management include raw material quality, workforce competence, institutional support, and infrastructure. Recommended strengthening strategies include capacity building through training, institutional strengthening, accelerated certification, infrastructure improvement, and multi-stakeholder synergy. The findings of this study provide a comprehensive overview of the quality management conditions of independent oil palm farmers in Riau and serve as the basis for policy recommendations and training programmes to support the sustainability and competitiveness of the oil palm industry.

INFORMATION ASYMMETRY AND COST OF CAPITAL: THE MODERATING EFFECT OF INSTITUTIONAL OWNERSHIP

2025-07-01T02:17:55+00:00

Asimetri informasi yang tinggi akan menimbulkan kecurigaan bahwa perusahaan tersebut memiliki risiko inheren yang tinggi sehingga dapat menurunkan nilai perusahaan dan membuatnya tidak menarik sebagai aset investasi. Perusahaan dengan asimetri informasi yang tinggi dapat mempengaruhi kenaikan biaya modal. Hal ini dikarenakan perusahaan perlu menawarkan return (biaya modal) yang tinggi agar investor bersedia menanamkan modalnya pada perusahaan tersebut. Penelitian ini dilakukan dengan menguji pengaruh asimetri informasi terhadap biaya modal. Selain itu, penelitian ini juga menguji peran moderasi kepemilikan institusional dalam memperkuat pengaruh asimetri informasi terhadap biaya modal. Hasil penelitian membuktikan bahwa asimetri informasi tidak berpengaruh terhadap biaya modal. Keberadaan kepemilikan institusional juga diketahui tidak mampu memperkuat pengaruh asimetri informasi terhadap biaya modal. Penelitian ini memberikan kontribusi terhadap teori keagenan yang menyoroti konflik yang terjadi antara pemegang saham dengan manajemen perusahaan terkait asimetri informasi.

THE EFFECT OF SUPERVISION, PROFESSIONALISM AND TEAMWORK ON EMPLOYEE PERFORMANCE OF PT. SARANA ABDI BAHAGIA MEDAN

2025-07-02T01:10:10+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh pengawasan profesionalisme dan kerjasama tim terhadap kinerja karyawan pada PT. Sarana Abdi Bahagia Medan. Sampel penelitian ditetapkan sebanyak 37 orang. Metode penelitian yang digunakan adalah deskriptif kuantitatif, analisis data melalui regresi linear berganda. Hasil analisis penelitian menunjukkan secara simultan variabel pengawasan profesionalisme dan kerjasama tim memiliki pengaruh terhadap kinerja karyawan pada PT. Sarana Abdi Bahagia Medan. Secara parsial terlihat masing-masing variabel pengawasan profesionalisme dan kerjasama tim memiliki pengaruh terhadap kinerja karyawan pada PT. Sarana Abdi Bahagia Medan. Hasil statistik koefisien determinasi yaitu terbukti bahwa nilai adjusted R square yaitu 0,584, yang berarti bahwa 58,4% kinerja dapat dijelaskan variasi pengawasan, profesionalisme dan kerjasama tim sedangkan sisanya 41,6% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini, artinya terdapat kontribusi yang akurat variabel pengawasan, profesionalisme dan kerjasama tim terhadap terjadinya kinerja karyawan PT Sarana Abdi Bahagia Medan karena nilai adjusted R square > 0,5

ANALYSIS OF THE EFFECT OF COMPANY SIZE, COMPANY AGE AND AUDIT OPINION ON THE TIMELINESS OF FINANCIAL REPORT

2025-06-19T12:01:50+00:00

Penelitian ini bertujuan untuk mengetahui pengaruh Ukuran Perusahaan, Umur Perusahaan dan Opini Audit terhadap Ketepatan Waktu Pelaporan Keuangan pada perusahaan sektor transportasi dan logistik yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017-2021. Jenis penelitian yang digunakan adalah penelitian kuantitatif (sekunder) yang bersifat kausal komparatif. Dalam penelitian ini jumlah sampel sebanyak 11 perusahaan yang diperoleh dengan metode purposive sampling. Sampel data diperoleh dari 55 data selama 5 tahun. Teknik analisis data yang digunakan adalah statistik deskriptif dan analisis regresi data panel. Penelitian ini diolah dengan menggunakan software Eviews-12. Hasil penelitian ini berdasarkan uji parsial dengan uji T dan menunjukkan bahwa (1) Ukuran Perusahaan tidak berpengaruh signifikan terhadap Ketepatan Waktu Pelaporan Keuangan, (2) Umur Perusahaan berpengaruh signifikan terhadap Ketepatan Waktu Pelaporan Keuangan, (3) Opini Audit tidak berpengaruh signifikan terhadap Ketepatan Waktu Pelaporan Keuangan. Berdasarkan uji simultan dengan Uji F menyatakan bahwa Ukuran Perusahaan, Umur Perusahaan dan Opini Audit secara simultan berpengaruh terhadap Ketepatan Waktu Pelaporan Keuangan.

Kata Kunci: Ukuran Perusahaan, Umur Perusahaan, Opini Audit dan Ketepatan Waktu Pelaporan Keuangan

THE ROLE OF ASN SIMPONI ON WORKERS DISCIPLINE AND PERFORMANCE AT DEPARTMENT OF TRANSPORTATION, SOUTH EAST SULAWESI PROVINCIAL (THE INVOLVEMENT OF DIRECT SUPERVISORSHIP)

2025-06-19T02:53:30+00:00

Penelitian ini bertujuan untuk melihat, mendeskripsikan dan menganalisis (1) implementasi kebijakan penerapan Aplikasi Simponi ASN pada Dinas Perhubungan ASN Provinsi Sulawesi Tenggara, dan (2) dampak penerapan kebijakan penerapan Aplikasi Simponi ASN terhadap disiplin dan kinerja ASN dengan melibatkan supervisi atasan langsung. Jenis penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif. Penelitian dengan metode deskripsi kualitatif digunakan agar peneliti dapat menjelaskan lebih dalam dan komprehensif tentang gambaran kasus yang terjadi di lapangan. Penelitian telah dilaksanakan di Kota Kendari pada bulan Desember 2024-Februari 2025. Hasil penelitian menyimpulkan bahwa (1) implementasi kebijakan penerapan Aplikasi Simponi ASN telah berjalan ditinjau dari indikator besaran dan tujuan kebijakan, sumber daya, karakteristik pelaku pelaksana, sikap atau kecenderungan pelaksana, komunikasi antar organisasi dan kegiatan pelaksana serta lingkungan ekonomi, sosial dan politik. Dan (2) implementasi kebijakan Aplikasi Simponi ASN memberikan dampak terhadap disiplin dan kinerja ASN yang didukung oleh pengawasan dari atasan langsung.

THE EFFECT OF WORKLOAD AND COMMUNICATION ON EMPLOYEE WORK PERFORMANCE AT THE DEPARTMENT OF POPULATION AND CIVIL REGISTRATION OF BIMA CITY

2025-06-29T03:40:23+00:00

The purpose of this study is to determine the effect of Workload and communication on employee performance at the Population and Civil Registration Office of Bima City. The type of research that will be used in this study is Associative research using quantitative data from primary data sources. The instrument in this study used a Likert scale questionnaire sheet with a population of 48 employees consisting of 27 civil servants, 3 PPPK, 14 Regional Honorary employees and 4 voluntary honorary employees. The sample in the study was 30 employees at the Population and Civil Registration Office of Bima City consisting of 27 civil servants and 3 PPPK. The sampling technique was carried out using the purposive sampling method. Data in this research were collected by means of observation, interviews, questionnaires and literature study, then the data obtained were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation coefficients, determination tests, t tests and f tests with SPSS version 26 help. The results of the study show that employee workload and employee work communication have a significant effect on employee work performance at the Population and Civil Registration Service of Bima City.

THE INFLUENCE OF WORK DISCIPLINE, TURNOVER INTENTION AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT PT PAN BARUNA BATAM

2025-01-12T08:03:42+00:00

This study aims to determine whether work discipline, turnover intention, and work motivation are influenced by employee performance at PT Pan Baruna Batam. The research method uses a descriptive quantitative method with a population and samples taken from respondents at PT with the approach used in the form of purposive sampling with a total sample of 102 people using saturated samples taken from all respondent results. The tests used in this study are validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient determinants, and partial tests using the SPSS tool with version 29. The results of this test indicate that discipline has a significant and positive effect on employee performance, turnover intention has a significant and positive effect on employee performance, and work motivation has a significant and positive effect on employee performance.

FACTORS THAT INFLUENCE BATAM STUDENTS' INTEREST IN INVENTING IN THE CAPITAL MARKET

2025-07-01T01:37:53+00:00

Many prospective investors, including students, feel hesitant to invest due to a lack of understanding of financial literacy. This is exacerbated by previous experiences of losses that make them even more hesitant in making investment decisions. In addition, the assumption that the minimum capital required to invest is very large is also a factor that inhibits investment intentions. The method used in this study is quantitative, with a research population of 100 accounting study program students in Batam City. To determine a representative sample, the researcher used the Slovin formula, which resulted in 97 respondents. The sampling technique applied was simple random sampling, so that each individual had an equal opportunity to be selected. Data collection was carried out by distributing questionnaires that had been tested for validity and reliability. Furthermore, data analysis was carried out using multiple linear regression tests. The results of the analysis showed that minimum capital had a significant effect on the investment interest of accounting students in Batam, while financial literacy had an effect but was not significant. Based on the results of simultaneous testing in this study, it can be concluded that the independent variables (minimum capital and financial literacy) have a simultaneous effect on the interest of accounting students

DETERMINANTS OF MSMEs SUSTAINABILITY MODERATED BY GOVERNMENT POLICY ON MSME IN BATAM CITY

2025-06-30T12:33:50+00:00

This research was conducted at the Cooperative and SME Office of Batam City, with the survey location covering all business actors registered with the Cooperative and SME Office of Batam City. Based on the research results, there is a positive and significant influence between digital literacy and the effectiveness of digital accounting among SMEs in Batam City. High digital literacy helps organizations understand, implement, and use technology more effectively, in accordance with the TOE framework. There is a positive and significant influence between relative advantage and the effectiveness of digital accounting among SMEs in Batam City. The effectiveness of using digital accounting for SMEs, especially those in Batam City, is particularly viewed from the perspective of relative advantage. There is a positive and significant influence between competitive pressure and the effectiveness of digital accounting among SMEs in Batam City. These findings provide a better understanding of how competitive pressure plays an important role in increasing the use of digital accounting technology in the MSME sector. There is a positive and significant influence between compatibility and the effectiveness of digital accounting among MSME actors in Batam City. This research can provide a comprehensive picture of how the factor of compatibility plays a crucial role in the effectiveness of digital accounting use among SMEs, focusing on aspects that can certainly help SMEs make better decisions regarding the implementation, application, and development of digital accounting technology. Digital literacy, relative advantage, competitive pressure, and compatibility influence the effectiveness of digital accounting for MSME actors in Batam City.

THE EFFECT OF WORKING CAPITAL TURNOVER (WCT) AND TOTAL ASSETS TURNOVER (TATO) ON RETURN ON EQUITY (ROE) AT PT. INDOFOOD SUKSES MAKMUR, TBK

2025-06-28T09:07:01+00:00

Penelitian ini bertujuan untuk mengetahui dan menganalisis Total Asset Turnover (TATO) dan Working Capital Turnover (WCT) terhadap Return On Equity (ROE) pada PT. Indofood sukses makmur, Tbk. Jenis penelitian ini merupakan jenis penelitian asosiatif. Instrumen penelitian yang digunakan dalam penelitian ini adalah daftar tabel yang berisi data penjualan, aktiva lancar, utang lancar, total aset, laba bersih dan modal pada PT. Indofood sukses makmur Tbk, jenis data yang digunakan adalah data sekunder yang didapat dari laporan keuangan yang diperoleh dari website www.indofood.com. Populasi dalam penelitian ini adalah data laporan keuangan PT. Indofood sukses makmur Tbk. selama 30 tahun sejak tercatat pada bursa efek Indonesia pada tahun 1994-2024. Dengan sampel yang digunakan dari tahun 2014-2023. Dengan Tehnik sampling yang digunakan yaitu purposive sampling dengan kriteria data laporan keuangan terupdate yang tersedia selama 10 tahun berturut-turut yaitu dari tahun 2014-2023. Teknik pengumpulan data dalam penelitian ini adalah dokumentasi dan studi pustaka. Teknik analisis data yang digunakan adalah uji asumsi klasik (uji normalitas, uji multikolinearitas, uji heterokedastisitas, uji autokorelasi), analisis regresi linear berganda, koefisien korelasi, koefisien determinasi, uji t dan uji f. Hasil penelitian ini menyatakan bahwa Working Capital turnover (X1) dan Total Asset Turnover (X2) tidak berpengaruh dan signifikan terhadap Return On Equity (Y) pada PT. INDOFOOD SUKSES MAKMUR, Tbk.