JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

THE INFLUENCE OF PRICE PERCEPTION AND PRODUCT QUALITY ON PURCHASING DECISIONS AT JAGO COFFEE WITH CONSUMER TRUST AS A MODERATING VARIABLE

Rizatullah Ramdani, La Diadhan Hukama — Sel, 23 Des 2025 00:00:00 +0000

The purpose of this study is to analyze the influence of price perception and product quality on purchasing decisions with consumer trust as a moderating variable in YARSI University students as consumers of Jago Coffee and its review from an Islamic perspective. This study involved a sample of 180 respondents with a purposive sampling technique. Data collection was carried out through a survey method with a questionnaire and analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method and processed using SPSS and Warp PLS applications. The results of the model evaluation indicate that price perception, product quality, and consumer trust have a high level of suitability and are relevant in predicting their influence on purchasing decisions. The results of this study reveal that price perception and product quality each have a positive and significant influence on purchasing decisions. Furthermore, consumer trust has not been able to moderate the influence of price perception and product quality on purchasing decisions.

FINANCIAL PERFORMANCE AND TRADING ACTIVITY AS DETERMINANTS OF STOCK PRICES IN ASEAN RETAIL FIRMS

Darman Saputra, Julia Julia, Sari Indra Pratama — Sel, 23 Des 2025 00:00:00 +0000

Obtaining cash from the general public through the stock market is one of the ways that businesses may participate in the capital market. In addition to generating prospects for stock exchanges in international markets, the capital markets in the ASEAN area provide new opportunities to investors in the nations that make up the ASEAN region. Specifically, the purpose of this study is to investigate the impact that fundamental considerations and systematic risk have on the values of shares that are traded on the Asean Stock Exchange. Purposive sampling is the procedure that is utilized in the sampling methodology. The population of this study consists of all of the retail sector firms that are listed on the ASEANStock Exchange. There are 121 companies in the population, and 23 companies are included in the sample. The findings of the research indicate that the return on assets has a negative impact on stock prices, earnings per share does not have any impact on stock prices, the debt to equity ratio does not have any impact on stock prices, the price earnings ratio has a positive impact on stock prices, and the volume of stock trading has no impact on stock prices. These findings pertain to the stock prices of companies operating in the retail sector.

DATA-DRIVEN INSIGHTS ON POST-COVID MSME RECOVERY: INTEGRATING TEXT AND REVENUE ANALYSIS IN WEST SUMATRA

Ares Albirru Amsal, Berri Brilliant Albar — Sel, 23 Des 2025 00:00:00 +0000

This research examines how media narratives frame the condition of MSMEs during the crisis and post-pandemic recovery by utilizing topic and sentiment analysis from 1422 online news stories containing the keyword MSMEs. The main problem raised is the lack of empirical understanding of how media reports reflect changes in MSME performance and whether the dynamics of these narratives move in the same direction as business recovery. This research aims to map topic patterns, measure news sentiment using a special MSME–crisis sentiment dictionary, and link it with MSME income trends as an business indicator. Through the stages of text preprocessing, LDA topic modeling, and lexicon-based sentiment calculations, this research found that in the early phase of the pandemic, the news was dominated by crisis topics and had a negative tone in line with the decline in MSME income. Entering the recovery phase, the proportion of government support topics, economic programs and market activity increased, followed by a shift in sentiment to become more positive. In the post-pandemic period, the media narrative has become increasingly stable and growth-oriented, consistent with the trend of increasing MSME income. These findings show that the dynamics of media narratives move parallel to the economic conditions of MSMEs and can be a supporting indicator for reading the crisis, transition and recovery phases. In conclusion, text mining in local news can provide strategic insight for local governments and MSME actors in understanding public perceptions and directing communication strategies and economic recovery policies.

PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BOOTH PADA EVENT VINKOO JAKARTA FEST 2025 DI MEDAN

Kartika Oktavia Pasaribu, Sarah Rouli Tambunan — Sel, 23 Des 2025 00:00:00 +0000

Vinkoo Jakarta Fest is one of the fashion and culinary bazaars regularly held in Medan by Vinkoo Event Organizer since 2019. This event showcases products from various major cities in Indonesia and even abroad. In 2025, during the Chinese New Year celebrations, Vinkoo Jakarta Fest experienced significant growth with the number of booths increasing to 300 from the previous 120-160 booths, even featuring booths from Penang, which influenced purchasing decisions. However, there was a problem with the prices being set at the same level without considering strategic locations, which caused dissatisfaction among some tenants. Booth purchase decisions are greatly influenced by brand image and price, where a positive brand image can increase tenant confidence in the quality of the event, while a price that is in line with the benefits encourages tenant interest in participating. This study aims to examine how brand image and price influence booth purchase decisions at the Vinkoo Jakarta Fest event, both partially and simultaneously. This study uses a quantitative research method with data collection conducted through questionnaires. The data analysis technique used in this study is multiple regression analysis using the SPSS 26 data processing program with a total of 100 respondents. The results of this study indicate that brand image and price partially and simultaneously have a positive and significant effect on the decision to purchase a booth at the Vinkoo Jakarta Fest 2025 event in Medan. The results of the coefficient of determination (R2) test show that brand image and price can influence the decision to purchase a booth by 67.9%, with the remaining 32.1% influenced by other variables not examined in this study

Keywords: Brand Image, Price, Purchase Decision

EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS

David Humala Sitorus, Wasiman Wasiman, Mauli Siagian — Sel, 23 Des 2025 00:00:00 +0000

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.

Pengaruh Harga Terhadap Kepuasan Pelanggan MR.DIY Pada Mahasiswa Program Study Manajemen, Universitas Negeri Medan

Sel, 23 Des 2025 00:00:00 +0000

Penelitian ini menguji pengaruh harga terhadap kepuasan pelanggan di kalangan mahasiswa Program Studi Manajemen Universitas Negeri Medan yang berbelanja di MR.DIY. Menggunakan desain kuantitatif dengan convenience sampling, data dikumpulkan dari 100 responden melalui kuesioner dan dianalisis menggunakan IBM SPSS Statistics 26. Hasil uji validitas, reliabilitas, dan normalitas mengkonfirmasi bahwa instrumen tersebut layak untuk dianalisis. Regresi linier sederhana menunjukkan adanya pengaruh positif dan signifikan dari harga terhadap kepuasan pelanggan, dengan koefisien regresi sebesar 0,634 dan nilai signifikansi 0,001 (p < 0,05). Koefisien determinasi (R²) sebesar 0,617 menunjukkan bahwa harga menjelaskan 61,7% varians dalam kepuasan pelanggan. Temuan ini menyoroti pentingnya menyelaraskan strategi penetapan harga dengan kapasitas pembelian mahasiswa untuk meningkatkan kepuasan dan mendukung loyalitas pelanggan jangka panjang.

THE EFFECT OF PERSONALIZED ARTIFICIAL INTELLIGENCE INTERACTION QUALITY ON IMPULSIVE STREAMING INTENTIONS MEDIATED BY AFFECTIVE RESPONSES

Irsyad Daffa Armmawadin, Riska Dhenabayu — Sel, 23 Des 2025 00:00:00 +0000

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas interaksi dan personalisasi berbasis kecerdasan buatan terhadap niat beli impulsif pada social commerce live streaming, dengan aspek afektif sebagai variabel mediasi. Pendekatan kuantitatif digunakan melalui analisis Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan melibatkan 105 responden mahasiswa Universitas Negeri Surabaya. Hasil penelitian menunjukkan bahwa kualitas interaksi dan personalisasi berbasis kecerdasan buatan berpengaruh positif terhadap aspek afektif, yang selanjutnya meningkatkan niat beli impulsif. Kedua variabel independen juga memiliki pengaruh positif secara langsung terhadap niat beli impulsif, sementara aspek afektif berperan sebagai mediator yang memperkuat hubungan tersebut. Penelitian ini memiliki keterbatasan pada fokus platform TikTok dan responden mahasiswa, sehingga penelitian selanjutnya disarankan untuk memperluas objek penelitian dan cakupan populasi. Sebanyak lima hipotesis diuji dalam penelitian ini, dan seluruhnya diterima berdasarkan hasil analisis PLS-SEM.

Orientasi Pemasaran Hijau dan Kemasan Ramah Lingkungan Menuju Tujuan Pembangunan Berkelanjutan: Studi Empiris Konsumen Makanan Organik di Kota Bandung

Triana Ananda Rustam, Ananda Mellyssa Quratul Ain, Debby Kania Bustami — Sel, 23 Des 2025 00:00:00 +0000

Studi ini meneliti dampak orientasi pemasaran hijau dan kemasan ramah lingkungan terhadap perilaku konsumsi berkelanjutan di kalangan konsumen makanan organik di Bandung. Penelitian ini menyelidiki enam dimensi orientasi pemasaran hijau (orientasi produk hijau, orientasi promosi hijau, dan komitmen etika hijau) dan tiga dimensi kemasan ramah lingkungan (keberlanjutan material, fungsionalitas kemasan, dan informasi lingkungan pada kemasan). Data dikumpulkan dari 120 responden yang telah membeli produk makanan organik menggunakan kuesioner terstruktur. Analisis regresi linier berganda dilakukan untuk menguji hipotesis yang diajukan. Hasil penelitian menunjukkan bahwa orientasi produk hijau, orientasi promosi hijau, komitmen etika hijau, keberlanjutan material, dan informasi lingkungan pada kemasan secara signifikan memengaruhi perilaku konsumsi berkelanjutan. Namun, fungsionalitas kemasan tidak menunjukkan pengaruh yang signifikan. Temuan ini menyoroti pentingnya atribut keberlanjutan terkait produk, komunikasi etis, dan kemasan ramah lingkungan dalam memengaruhi perilaku konsumen. Studi ini berkontribusi pada literatur dengan memberikan bukti empiris dari konteks perkotaan Indonesia dan menawarkan wawasan bagi bisnis untuk meningkatkan strategi keberlanjutan mereka.

PENGARUH PELATIHAN, KEPEMIMPINAN, DAN TRANSFORMASI DIGITAL TERHADAP KINERJA SEKTOR PUBLIK: MODEL REFORMASI SDM TERINTEGRASI

Didy Maharudin, Yuliana Yuliana, Sri Indra Yani — Sel, 23 Des 2025 00:00:00 +0000

Penelitian ini mengkaji efek terintegrasi dari reformasi manajemen sumber daya manusia di sektor publik Indonesia, dengan fokus pada hubungan sinergis antara efektivitas pelatihan, kepemimpinan transformasional, dan transformasi digital. Menggunakan pendekatan metode campuran yang menggabungkan survei kuantitatif terhadap 250 pegawai sektor publik dengan wawancara mendalam 15 administrator senior, penelitian ini memberikan bukti kuat bahwa reformasi SDM terintegrasi menghasilkan outcome yang jauh lebih baik dibandingkan intervensi yang terisolasi. Analisis pemodelan persamaan struktural mengungkapkan bahwa transformasi digital berperan sebagai penguat yang signifikan, meningkatkan efektivitas pelatihan sebesar 45% dan dampak kepemimpinan sebesar 38%. Studi ini mengidentifikasi tiga faktor keberhasilan kritis untuk reformasi SDM sektor publik: keselarasan strategis dengan tujuan organisasi, kesiapan infrastruktur teknologi, dan kapabilitas manajemen perubahan yang komprehensif. Temuan ini menawarkan wawasan berharga bagi pembuat kebijakan dan administrator publik yang ingin meningkatkan kinerja organisasi melalui manajemen sumber daya manusia strategis. Penelitian ini berkontribusi pada pemahaman teoritis dan implementasi praktis reformasi sektor publik di negara berkembang, khususnya dalam konteks birokrasi Indonesia yang unik. Model reformasi SDM terintegrasi yang dikembangkan dalam penelitian ini menjelaskan 67% varians dalam kinerja organisasi, menunjukkan kekuatan prediktif dan utilitas praktisnya untuk inisiatif transformasi sektor publik

ANALYSIS OF WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT GUNAWANGSA MANYAR APARTMENT IN SURABAYA

Muhammad Farrel Nugroho, Nuryadi Nuryadi — Sel, 23 Des 2025 00:00:00 +0000

This study aims to analyse the influence of work environment and work motivation on employee performance at Gunawangsa Manyar Apartment in Surabaya. Work environment and motivation are considered strategic factors that determine the effectiveness and productivity of human resources, especially in the service industry which demands high quality service. This study uses a quantitative approach with a descriptive method. Primary data were collected through a questionnaire distributed to 27 permanent employees using total sampling technique. The research instruments were tested for validity and reliability, then analysed using multiple linear regression assisted by SPSS. The results show that the work environment and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. The work environment variable is the most dominant factor affecting performance compared to work motivation. The coefficient of determination (R²) value of 0.901 indicates that 90.1% of the variation in employee performance is explained by these two variables. These findings emphasise the importance of managing a conducive work environment and implementing sustainable motivation enhancement strategies to optimise employee performance within the organisation.

THE INFLUENCE OF DIGITAL LITERACY AND ENTREPRENEURIAL ORIENTATION ON BUSINESS DECISION MAKING AMONG DIGITAL MSMES IN BATAM CITY

Muhammad Haldy, Hikmah Hikmah, Risca Azmiana — Sel, 23 Des 2025 00:00:00 +0000

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt their business activities, particularly in the process of business decision-making. Digital literacy and entrepreneurial orientation are important factors that influence the quality of business decisions in digital MSMEs. This study aims to analyze the effect of digital literacy and entrepreneurial orientation on business decision-making among digital MSMEs in Batu Aji District. This research employs a quantitative approach using a survey method involving 100 digital MSME owners as research respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression techniques. The results indicate that digital literacy has a positive and significant effect on business decision-making. Entrepreneurial orientation also has a positive and significant effect on business decision-making. Simultaneously, digital literacy and entrepreneurial orientation significantly influence business decision-making among digital MSMEs in Batu Aji District. These findings suggest that improving digital literacy and strengthening entrepreneurial orientation play a crucial role in supporting more effective and strategic business decision-making. This study is expected to provide insights for MSME actors and policymakers in formulating strategies and programs for the development of digital MSMEs at the district level.