JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

THE INFLUENCE OF PRICE PERCEPTION AND PRODUCT QUALITY ON PURCHASING DECISIONS AT JAGO COFFEE WITH CONSUMER TRUST AS A MODERATING VARIABLE

Rizatullah Ramdani, La Diadhan Hukama — Tue, 23 Dec 2025 00:00:00 +0000

The purpose of this study is to analyze the influence of price perception and product quality on purchasing decisions with consumer trust as a moderating variable in YARSI University students as consumers of Jago Coffee and its review from an Islamic perspective. This study involved a sample of 180 respondents with a purposive sampling technique. Data collection was carried out through a survey method with a questionnaire and analyzed using the Partial Least Square Structural Equation Modeling (PLS-SEM) method and processed using SPSS and Warp PLS applications. The results of the model evaluation indicate that price perception, product quality, and consumer trust have a high level of suitability and are relevant in predicting their influence on purchasing decisions. The results of this study reveal that price perception and product quality each have a positive and significant influence on purchasing decisions. Furthermore, consumer trust has not been able to moderate the influence of price perception and product quality on purchasing decisions.

FINANCIAL PERFORMANCE AND TRADING ACTIVITY AS DETERMINANTS OF STOCK PRICES IN ASEAN RETAIL FIRMS

Darman Saputra, Julia, Sari Indra Pratama — Tue, 23 Dec 2025 00:00:00 +0000

Obtaining cash from the general public through the stock market is one of the ways that businesses may participate in the capital market. In addition to generating prospects for stock exchanges in international markets, the capital markets in the ASEAN area provide new opportunities to investors in the nations that make up the ASEAN region. Specifically, the purpose of this study is to investigate the impact that fundamental considerations and systematic risk have on the values of shares that are traded on the Asean Stock Exchange. Purposive sampling is the procedure that is utilized in the sampling methodology. The population of this study consists of all of the retail sector firms that are listed on the ASEANStock Exchange. There are 121 companies in the population, and 23 companies are included in the sample. The findings of the research indicate that the return on assets has a negative impact on stock prices, earnings per share does not have any impact on stock prices, the debt to equity ratio does not have any impact on stock prices, the price earnings ratio has a positive impact on stock prices, and the volume of stock trading has no impact on stock prices. These findings pertain to the stock prices of companies operating in the retail sector.

DATA-DRIVEN INSIGHTS ON POST-COVID MSME RECOVERY: INTEGRATING TEXT AND REVENUE ANALYSIS IN WEST SUMATRA

Ares Albirru Amsal, Berri Brilliant Albar — Tue, 23 Dec 2025 00:00:00 +0000

This research examines how media narratives frame the condition of MSMEs during the crisis and post-pandemic recovery by utilizing topic and sentiment analysis from 1422 online news stories containing the keyword MSMEs. The main problem raised is the lack of empirical understanding of how media reports reflect changes in MSME performance and whether the dynamics of these narratives move in the same direction as business recovery. This research aims to map topic patterns, measure news sentiment using a special MSME–crisis sentiment dictionary, and link it with MSME income trends as an business indicator. Through the stages of text preprocessing, LDA topic modeling, and lexicon-based sentiment calculations, this research found that in the early phase of the pandemic, the news was dominated by crisis topics and had a negative tone in line with the decline in MSME income. Entering the recovery phase, the proportion of government support topics, economic programs and market activity increased, followed by a shift in sentiment to become more positive. In the post-pandemic period, the media narrative has become increasingly stable and growth-oriented, consistent with the trend of increasing MSME income. These findings show that the dynamics of media narratives move parallel to the economic conditions of MSMEs and can be a supporting indicator for reading the crisis, transition and recovery phases. In conclusion, text mining in local news can provide strategic insight for local governments and MSME actors in understanding public perceptions and directing communication strategies and economic recovery policies.

THE EFFECT OF BRAND IMAGE AND PRICE ON THE PURCHASE DECISION OF BOOTHS AT THE VINKOO JAKARTA FEST 2025 EVENT IN MEDAN

Kartika Oktavia Pasaribu, Sarah Rouli Tambunan — Tue, 23 Dec 2025 00:00:00 +0000

Vinkoo Jakarta Fest is one of the fashion and culinary bazaars regularly held in Medan by Vinkoo Event Organizer since 2019. This event showcases products from various major cities in Indonesia and even abroad. In 2025, during the Chinese New Year celebrations, Vinkoo Jakarta Fest experienced significant growth with the number of booths increasing to 300 from the previous 120-160 booths, even featuring booths from Penang, which influenced purchasing decisions. However, there was a problem with the prices being set at the same level without considering strategic locations, which caused dissatisfaction among some tenants. Booth purchase decisions are greatly influenced by brand image and price, where a positive brand image can increase tenant confidence in the quality of the event, while a price that is in line with the benefits encourages tenant interest in participating. This study aims to examine how brand image and price influence booth purchase decisions at the Vinkoo Jakarta Fest event, both partially and simultaneously. This study uses a quantitative research method with data collection conducted through questionnaires. The data analysis technique used in this study is multiple regression analysis using the SPSS 26 data processing program with a total of 100 respondents. The results of this study indicate that brand image and price partially and simultaneously have a positive and significant effect on the decision to purchase a booth at the Vinkoo Jakarta Fest 2025 event in Medan. The results of the coefficient of determination (R2) test show that brand image and price can influence the decision to purchase a booth by 67.9%, with the remaining 32.1% influenced by other variables not examined in this study

EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS

David Humala Sitorus, Wasiman, Mauli Siagian — Tue, 23 Dec 2025 00:00:00 +0000

This study investigates the relationship between Social Media Engagement, Lifestyle, and Coffee Culture on Café Visit Intensity among university students. Using a quantitative explanatory design, data were collected from 100 respondents at the University of Putera Batam and analyzed through multiple regression. The results reveal that Social Media Engagement and Coffee Culture significantly and positively influence Café Visit Intensity, whereas Lifestyle demonstrates no significant effect. Furthermore, the combined model indicates a statistically significant joint influence of all three variables on café visitation behavior. These findings contribute to the understanding of digital-mediated consumption among youth and highlight the importance of social and cultural factors in shaping students’ behavioral patterns toward café visitation in urban contexts.

THE INFLUENCE OF PRICE ON CUSTOMER SATISFACTION AT MR.DIY AMONG MANAGEMENT STUDY PROGRAM STUDENTS, MEDAN STATE UNIVERSITY

Tue, 23 Dec 2025 00:00:00 +0000

This study examines the effect of price on customer satisfaction among Management Program students at the State University of Medan who shop at MR.DIY. Using a quantitative design with convenience sampling, data were collected from 100 respondents through questionnaires and analyzed using IBM SPSS Statistics 26. The results of validity, reliability, and normality tests confirmed that the instrument was appropriate for analysis. Simple linear regression showed a positive and significant effect of price on customer satisfaction, with a regression coefficient of 0.634 and a significance value of 0.001 (p < 0.05). The coefficient of determination (R²) of 0.617 indicates that price explains 61.7% of the variance in customer satisfaction. These findings highlight the importance of aligning pricing strategies with students’ purchasing capacity to enhance satisfaction and support long-term customer loyalty

THE EFFECT OF PERSONALIZED ARTIFICIAL INTELLIGENCE INTERACTION QUALITY ON IMPULSIVE STREAMING INTENTIONS MEDIATED BY AFFECTIVE RESPONSES

Irsyad Daffa Armmawadin, Riska Dhenabayu — Tue, 23 Dec 2025 00:00:00 +0000

This study aims to analyse the effect of artificial intelligence-based interaction quality and personalisation on impulsive purchase intention in social commerce live streaming, with affective aspects as mediating variables. A quantitative approach was used through Partial Least Squares–Structural Equation Modelling (PLS-SEM) analysis involving 105 respondents who were students at Surabaya State University. The results show that the quality of interaction and artificial intelligence-based personalisation have a positive effect on the affective aspect, which in turn increases impulsive buying intention. Both independent variables also have a direct positive effect on impulsive buying intention, while the affective aspect acts as a mediator that strengthens this relationship. This study has limitations in its focus on the TikTok platform and student respondents, so further research is recommended to expand the research object and population coverage. A total of five hypotheses were tested in this study, and all were accepted based on the PLS-SEM analysis results.

GREEN MARKETING AND ECO-PACKAGING ORIENTATION TOWARDS SUSTAINABLE DEVELOPMENT GOALS: AN EMPIRICAL STUDY OF ORGANIC FOOD CONSUMERS IN BANDUNG CITY

Triana Ananda Rustam, Ananda Mellyssa Quratul Ain, Debby Kania Bustami — Tue, 23 Dec 2025 00:00:00 +0000

This study examines the impact of green marketing orientation and eco-packaging on sustainable consumption behavior among organic food consumers in Bandung. The research investigates six dimensions of green marketing orientation (green product orientation, green promotion orientation, and green ethical commitment) and three dimensions of eco-packaging (material sustainability, packaging functionality, and environmental information on packaging). Data were collected from 120 respondents who had purchased organic food products using a structured questionnaire. Multiple linear regression analysis was conducted to test the proposed hypotheses. The results reveal that green product orientation, green promotion orientation, green ethical commitment, material sustainability, and environmental information on packaging significantly influence sustainable consumption behavior. However, packaging functionality did not show a significant effect. These findings highlight the importance of product-related sustainability attributes, ethical communication, and eco-friendly packaging in influencing consumer behavior. The study contributes to the literature by providing empirical evidence from an Indonesian urban context and offers insights for businesses to enhance their sustainability strategies.

INTEGRATED HRM REFORMS: TRAINING, LEADERSHIP, AND DIGITAL TRANSFORMATION IN PUBLIC SECTOR PERFORMANCE

Didy Maharudin, Yuliana, Sri Indra Yani — Tue, 23 Dec 2025 00:00:00 +0000

This study examines the integrated effects of human resource management reforms in Indonesia's public sector, focusing on the synergistic relationships between training effectiveness, transformational leadership, and digital transformation. Using a mixed-methods approach that combines quantitative surveys of 250 public sector employees with in-depth qualitative interviews of 15 senior administrators, this research provides compelling evidence that integrated HRM reforms produce significantly better outcomes than isolated interventions. The structural equation modeling analysis reveals that digital transformation serves as a powerful amplifier, enhancing training effectiveness by 45% and leadership impact by 38%. The study identifies three critical success factors for successful public sector HRM reform: strategic alignment with organizational objectives, technological infrastructure readiness, and comprehensive change management capabilities. These findings offer valuable insights for policymakers and public administrators seeking to enhance organizational performance through strategic human resource management. The research contributes to both theoretical understanding and practical implementation of public sector reforms in developing countries, particularly in the unique context of Indonesian bureaucracy. The integrated HRM reform model developed in this study explains 67% of variance in organizational performance, demonstrating its strong predictive power and practical utility for public sector transformation initiatives.

ANALYSIS OF WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT GUNAWANGSA MANYAR APARTMENT IN SURABAYA

Muhammad Farrel Nugroho, Nuryadi — Tue, 23 Dec 2025 00:00:00 +0000

This study aims to analyse the influence of work environment and work motivation on employee performance at Gunawangsa Manyar Apartment in Surabaya. Work environment and motivation are considered strategic factors that determine the effectiveness and productivity of human resources, especially in the service industry which demands high quality service. This study uses a quantitative approach with a descriptive method. Primary data were collected through a questionnaire distributed to 27 permanent employees using total sampling technique. The research instruments were tested for validity and reliability, then analysed using multiple linear regression assisted by SPSS. The results show that the work environment and work motivation have a positive and significant effect on employee performance, both partially and simultaneously. The work environment variable is the most dominant factor affecting performance compared to work motivation. The coefficient of determination (R²) value of 0.901 indicates that 90.1% of the variation in employee performance is explained by these two variables. These findings emphasise the importance of managing a conducive work environment and implementing sustainable motivation enhancement strategies to optimise employee performance within the organisation.

THE INFLUENCE OF DIGITAL LITERACY AND ENTREPRENEURIAL ORIENTATION ON BUSINESS DECISION MAKING AMONG DIGITAL MSMES IN BATAM CITY

Muhammad Haldy, Hikmah Hikmah, Risca Azmiana — Tue, 23 Dec 2025 00:00:00 +0000

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adapt their business activities, particularly in the process of business decision-making. Digital literacy and entrepreneurial orientation are important factors that influence the quality of business decisions in digital MSMEs. This study aims to analyze the effect of digital literacy and entrepreneurial orientation on business decision-making among digital MSMEs in Batu Aji District. This research employs a quantitative approach using a survey method involving 100 digital MSME owners as research respondents. Data were collected through structured questionnaires and analyzed using multiple linear regression techniques. The results indicate that digital literacy has a positive and significant effect on business decision-making. Entrepreneurial orientation also has a positive and significant effect on business decision-making. Simultaneously, digital literacy and entrepreneurial orientation significantly influence business decision-making among digital MSMEs in Batu Aji District. These findings suggest that improving digital literacy and strengthening entrepreneurial orientation play a crucial role in supporting more effective and strategic business decision-making. This study is expected to provide insights for MSME actors and policymakers in formulating strategies and programs for the development of digital MSMEs at the district level.