PENGARUH CITRA PERUSAHAAN, KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PESERTA PELATIHAN DI YAYASAN PENDIDIKAN IKBAL-M-YOS BATAM

Abstract

The rapid development of technology and information has made competition in the business world tighter. To face this competition, business owners must strive to provide the best for their customers. The purpose of this study was to determine the effect of corporate image, service quality and facilities on the satisfaction of training participants at the Yayasan Pendidikan IKBAL-M-YOS Batam. In determining the sample of this study using the simple random sampling method and calculated using the slovin formula which resulted in a total sample of 114 respondents. The design in this research is descriptive with a quantitative approach. Then the hypothesis testing uses the support of the SPSS application version 25. From the results of data analysis, this study results in the conclusion that the results of the T test for corporate image partially have a positive and significant effect on the satisfaction of training participants, service quality partially has a positive and significant effect on the satisfaction of training participants, facilities are partially partial effect on the satisfaction of trainees. From the results of the F-test corporate image, service quality and facilities simultaneously have a positive and significant effect on the satisfaction of training participants.