Pengaruh Trust, Service Quality Dan Satisfaction Terhadap Repurchase Intention Pada Pengguna Online PT Great Seasons Travel Kota Batam
Keywords:
Trust, Service Quality, Satisfaction, Repurchase IntentionAbstract
The aim of this study is to determine if there is an effect of trust, service quality and satisfaction on the repurchase intention of PT Great Seasons Travel Batam City online users with a total sample of 180 respondents. The data collection method used a questionnaire which was distributed directly, the data quality test in this research used validity and reliability tests, the classical hypothesis test and the influence test were performed in this study using multiple linear regression analysis and coefficient of determination (R2) analysis while for the hypothesis test on This study uses (t-test) and (f-test), which uses SPSS 25 software. The coefficient of determination (R2) obtained by the trust, servise and satisfaction variables is 79.1% of therepurchase intention variables. From the results of the t-test and the f-test, we can conclude from this study that there is a positive and significant effect on the variables of trust, service quality and Satisfaction on the repurchase intention , as well as on the significant influence between the three independent variables on the dependent variable
References
Aslan, I. (2020). JOB LIFE QUALITY AND MOTIVATION FACTORS IN HEALTHCARE . EScience Humanity Journal, 1(1), 37-44. Retrieved from https://idebahasa.or.id/escience/index.php/home/article/view/6
Bernarto, I., Wilson, N., & Suryawan, I. N. (2019). Pengaruh Website Design Qualty, Service Quality, Trust dan Satisfaction Terhadap Repurchase Intention (Studi Kasus: tokopedia.com). Jurnal Manajemen Indonesia, 19(1), 80. https://doi.org/10.25124/jmi.v19i1.1987
Indrasari, M. (2019). Pemasaran Dan Kepuasan Pelanggan (1 Ed.). Unitomo Press.
Lianto, A. F. (2019). Pengaruh Trust, Perceived Value, Brand Image Dan Satisfaction Terhadap Repurchase Intention Batik Air Di Jakarta Dan Tangerang. Jurnal Manajemen Bisnis dan Kewiirausahaan, 2(4), 62–69. https://doi.org/10.24912/jmbk.v2i4.4864
Miranda, R., & Nurdasila. (2020). Pengaruh Kualitas Pelayanan, Kepercayan, Dan Citra Merek Terhadap Niat Beli Ulang Jasa Transportasi P.O Simpati Star Di Kota Banda Aceh. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 11(1), 61–82. https://doi.org/10.24815/jmi.v11i1.16535
Nainggolan, N. P. (2018). Pengaruh Kepuasan, Kepercayaan Dan Kemudahan Terhadap Loyalitas Pelanggan Pt Great Seasons Tours and Travel Di Kota Batam. Jurnal Ilmiah Manajemen Universitas Putera Batam, 6(1), 231197.
Nuryadi, Astuti, T. D., Utami, E. S., & Budiantara, M. (2017). Dasar-Dasar Statistik Penelitian (Gramasurya (ed.); 1 ed.). Sibuku Media.
Setyawati, S. M. (2019). Dampak Integrasi E-Service Quality dan E-Satisfaction pada E-Reprchase Intention Konsumen Aplikasi GO-JEK Kategori GO-RIDE. Performance, 26(2), 77. https://doi.org/10.20884/1.jp.2019.26.2.1630
Widodo. (2018). Metodologi Penelitian Populer & Praktis. Pt Rajagrafindo Persada.
Wiradarma, I. W. A., & Respati, N. N. R. (2020). Peran Customer Satisfaction Memediasi Pengaruh Service Quality Terhadap Reprchase Intention Pada Pengguna Lazada Di Denpasar. Fakultas Ekonomi dan Bisnis Universitas Udayana (Unud), Bali, Indonesia, 45(Supplement), S-102.
Yustina, & Zuhdi Arman. (2021). SETTLEMENT OF REGION DISPUTES THROUGH THE CONSTITUTIONAL COURT. EScience Humanity Journal, 1(2), 127-135. Retrieved from https://idebahasa.or.id/escience/index.php/home/article/view/10
