PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN LAPTOP SECARA ONLINE OLEH MAHASISWA DI KOTA BATAM

Abstract

In the era of development and judging from the current conditions, technology users, especially in the field of internet technology, are growing very rapidly. The rapid development of the internet makes people flock to use the internet, especially the online shopping system. The existence of an online shopping system makes people make online stores a new shopping center. Therefore, this study wants to examine and analyze the problems of trust, ease and quality of information on the online purchasing decisions of Acer laptops by students in Batam City. The technique used in this research is purposive sampling with a sample size of 96 respondents. The measuring instrument used is a 5-point Likert scale. The method of data analysis was carried out using multiple linear regression analysis. Test the quality of the data using the validity test and reliability test. Classical assumption test using normality test, multicollinearity test and heteroscedasticity test and influence test using multiple linear regression analysis and coefficient of determination analysis (R²), and hypothesis testing using t test and f test with the help of SPSS 24 statistical software. trust, ease and quality of information have a significant positive effect on purchasing decisions from t count > t table and significant value < 0.05 and trust, ease and quality of information together choose a significant positive effect on purchasing decisions from f count > f table and value significant < 0.05.