STRATEGI INTERNAL PUBLIC RELATIONS PT MELIA SEHAT SEJAHTERA DALAM MENJAGA HUBUNGAN KARYAWAN

Abstract

The internal strategy for public relations at PT Melia Sehat Sejahtera is to maintain employee relations. In
this case employees are one of the most important informants within a company so that the importance of
good relations within an organization or company in carrying out management organization rotation both in
the internal and external scope of the company so that the foundation factory is a management function that
bridges between companies and the media public. While the research method used in this study is using
qualitative research methods with the object of study at PT Melia Sehat Sejahtera. The results of this study
indicate that PT Melia is healthy and prosperous in relation to the internal public relations strategy at the PT,
namely that there are aspects of employee relations in the form of internal communication in bridging
employees. Meanwhile, the strategic aspect of internal public relations at the PT is the existence of a
learning system that is given to members or employees. Of course, this is supported by internal public
relations communications carried out by PT Melia Sejahtera in internalizing internal public relations relations
at PT Milea Sehat Sejahtera