THE EFFECT OF PROMOTION, TRUST, CONVENIENCE ON PURCHASE DECISIONS AT PT. BILLINDO UTAMA

Abstract

This study aims to examine and analyze the effect of promotion, trust, and convenience on purchasing
decisions of PT. Billindo Utama. The variables in this study are promotion variables (X1), trust (X2), ease (X3)
of purchasing decisions (Y) at PT. Billindo Utama. The number of samples in this study were 100 consumers.
The sampling technique uses accidental sampling. Testing the effect in this study used multiple linear analysis
and analysis of the coefficient of determination (R2), testing the hypothesis using the t test and f test using the
SPSS version 25 software program. The results showed the influence of promotion, trust, and convenience
variables. partially and simultaneously have a significant effect on purchasing decisions at PT Billindo Utama
in Batam City.