PENGARUH KREDIBILITAS KONTEN TIKTOKROBBYYULIENDRA (ROBBYYULIENDRA) TERHADAP KEBUTUHAN INFORMASI FOLLOWERS

Abstract

The development of social media today, makes changes in behavior patterns in individuals. One of these
social media is the Tiktok application. This now favored by various groups ranging from adults, teenagers to
children. With this application, content creators can express themselves through educational, funny and unique
videos. The research method used is a quantitative method. The theory used is the theory of media
dependency. This study aims to determine the impact of the Tiktok application on the behavior of TikTok
followers @robbyyuliedera. The data collection uses a questionnaire. while for data analysis using three flow
of activities namely data collection, data reduction, data presentation, and drawing conclusions One of the new
forms of communication offered in the world of the internet is social media. Where by using social media on
the internet, users can multiply words or things that they experience. The sample was obtained based on the
population of followers of the Tik Tok account @robbyyuliendra as of August 10, 2022. This research is to
explain the variables identified through technical analysis. Correlation analysis is used to measure the
relationship between two variables, the basic idea of correlation analysis is to report the relationship between
two variables
Keywords: Education About Missing Information on Followers.