SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN KOMUNIKASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN RUMAH GLORY ROYAL RESIDENCE DI KOTA BATAM

2025-01-24T03:54:16+00:00

This study investigates the influence of product quality, brand image, and marketing communication on purchasing decisions for houses at Glory Royal Residence, Batam City. Using a quantitative approach, the research involved 110 respondents selected through simple random sampling based on the Slovin formula. Data were analyzed using descriptive statistical tests, data quality tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. Results show that product quality, brand image, and marketing communication collectively explain 70.6% of the variation in purchasing decisions, with brand image contributing the most significant effect (32.9%), followed by product quality (31.8%) and marketing communication (23.2%). Hypothesis testing confirms that all variables have a positive and significant impact on purchasing decisions, both partially and simultaneously. The findings emphasize the need to strengthen brand image, improve product quality, and enhance marketing communication strategies to boost consumer purchasing decisions effectively.

PENGARUH PERSEPSI KEGUNAAN,PERSEPSI KEMUDAHAN DAN PERSEPSI RESIKO TERHADAP MINAT MENGGUNAKAN INTERNET BANKING DIKOTA BATAM

2025-02-07T08:05:47+00:00

The development of digital banking technology, particularly internet banking, has rapidly advanced in the digitalization era. However, the adoption of this service still faces various challenges, especially those related to user perception. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and perceived risk on the interest of Batam City residents in using internet banking services. This research employs a quantitative method by collecting data through questionnaires distributed to potential internet banking users in Batam City. The obtained data is analyzed using multiple linear regression methods. The results indicate that perceived usefulness and perceived ease of use have a positive and significant effect on the intention to use internet banking, while perceived risk has a negative and significant effect. These findings suggest that increasing awareness of the benefits and ease of use of internet banking can encourage its adoption, while concerns about risks should be minimized by banks to enhance user trust.

Keywords: Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Intention to Use Internet Banking.

PENGARUH E-WOM, KEPERCAYAAN, KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PEMBELIAN PADA BUKALAPAK DI KOTA BATAM

2025-02-04T10:57:22+00:00

In the increasingly advanced digital era, the development of information and communication technology has changed the way consumers make decisions to buy products. E-commerce platforms such as Bukalapak are now the main choice for shopping. The purpose of this study was to examine the extent to which E-WOM, trust, and ease of use influence purchasing decisions on Bukalapak in Batam City. This study uses a quantitative approach with a descriptive method, involving respondents who are Bukalapak users in Batam City in 2024. Because the population size is not known for certain, the sample was taken using the Jacob Cohen formula, resulting in 204 respondents selected using a purposive sampling technique. The data obtained were analyzed using data quality tests, classical assumption tests, and influence tests and hypothesis tests. The results of the t-test, E-WOM is proven to have a positive and significant partial influence on purchasing decisions, trust is proven to have a positive and significant partial influence on purchasing decisions, ease of use is proven to have a positive and significant partial influence on purchasing decisions. The results of the F test show that E-WOM, trust, and ease of use also have a positive and significant simultaneous influence on purchasing decisions.

PENGARUH CITRA MEREK, PROMOSI DAN E - WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK ECOKING DIKOTA BATAM

2025-02-04T03:49:50+00:00

Business development in Batam City is rapidly increasing, creating intense competition among companies. In this context, it is crucial for companies to implement effective marketing strategies to attract consumers. This study aims to examine the purchasing decision model of EcoKing products by considering three independent variables: brand image, promotion, and electronic word of mouth (E-WOM). The research method used is quantitative with hypothesis testing. Data was obtained through questionnaires distributed to 204 respondents who are consumers of EcoKing products. The data analysis technique used is multiple linear regression, including validity tests, reliability tests, classical assumption tests, influence tests, and hypothesis testing. The results show that brand image, promotion, and E-WOM, both partially and simultaneously, have a positive and significant effect on purchasing decisions for EcoKing products in Batam City.

PENGARUH CITRA MEREK, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI KOTA BATAM

2025-02-03T05:32:42+00:00

The purpose of this study is to examine the influence of brand image, word of mouth, and product quality on the purchasing decision of Xiaomi smartphones in Batam. This research adopts a quantitative approach using a survey questionnaire as the data collection tool. The sample was selected using purposive sampling technique, with a total of 100 respondents. Data processing was done using SPSS 30. Descriptive statistical analysis was employed to describe the characteristics of the respondents, while multiple linear regression analysis was used to test the relationships between variables. The findings of this study indicate that brand image, word of mouth, and product quality have a significant impact on the purchasing decision of Xiaomi smartphones in Batam.

PERLINDUNGAN HUKUM TERHADAP HAK-HAK TERSANGKA DALAM SISTEM PENYIDIKAN BERKEADILAN BERBASIS HAK ASASI MANUSIA

2025-01-30T05:13:06+00:00

This research discusses the legal protection of the rights of suspects in the investigation process based on human rights principles. The main issue discussed is how the implementation of legal protection of the rights of suspects in Indonesia, including the obstacles faced in practice. The purpose of this study is to evaluate the extent to which existing regulations, such as KUHAP, Law No. 39/1999 on Human Rights, and the International Covenant on Civil and Political Rights (ICCPR), can protect the rights of suspects, as well as to identify obstacles in their implementation. This research uses normative legal methods with legislative, conceptual, and analytical approaches. The results show that although existing regulations have provided a strong legal foundation, violations such as torture, discrimination, and lack of access to legal aid still occur frequently. In addition, weak oversight and limited resources exacerbate the protection of suspects' rights. Therefore, reforms are needed in the aspects of legal implementation, strengthening supervision, and expanding access to legal aid to realize a fair investigation that respects human rights.

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA AKUNTANSI DALAM PENGAMBILAN CERTIFIED PUBLIC ACCOUNTANT

2025-01-25T17:04:30+00:00

The Certified Public Accountant (CPA) certification is a crucial step for accounting students to enhance their credibility and career prospects in the accounting field. However, the low interest of students in taking the CPA exam remains a challenge. This study aims to analyze the influence of career motivation, financial rewards, and labor market considerations on the interest of accounting students in pursuing CPA certification. The research adopts a quantitative approach using a survey design targeting accounting students from various universities in Batam City. The results indicate that all three independent variables significantly influence student interest, both partially and simultaneously. These findings have implications for universities and stakeholders to raise awareness and motivate students to pursue CPA certification.

Keywords: Career Motivation, Financial Rewards, Labor Market Considerations, Certified Public Accountant, Student Interest.

ANALISIS ORIENTASI PASAR, TINGKAT UTANG, DAN LITERASI KEUANGAN TERHADAP KINERJA KEUANGAN UMKM DI KOTA BATAM

2025-01-25T08:50:57+00:00

MSMEs play an important role in the Indonesian economy, especially in creating jobs and driving economic growth. However, MSMEs often face obstacles in managing financial performance, including recording and managing debt. This study aims to analyze the effect of market orientation, debt levels, and financial literacy on the financial performance of MSMEs in Batam City. The method used is a quantitative approach, with data collection through Google Form. The sample uses the Slovin formula calculation and the statements in the questionnaire use a Likert scale. The population of this study were micro-entrepreneurs registered with the Batam City Cooperative Office as many as 275 people, with a sample of 163 MSMEs. The results showed that market orientation, debt levels, and financial literacy significantly affect the financial performance of MSMEs

PENGARUH PROMOSI, LOKASI, DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK JASA LAUNDRY DI LINA LAUNDRY BATAM

2025-02-06T05:46:25+00:00

This research examines the influence of promotion, location, and facilities on customer purchase decisions at Lina Laundry in Batam. With increasing competition in the laundry service sector, Lina Laundry faces challenges in attracting and retaining customers due to limited promotional strategies, an inconvenient location, and conventional facilities. The aim of this study is to analyze the impact of these factors on customer purchasing decisions and provide insights for enhancing marketing strategies. Using a quantitative approach with causal research design, the study employed descriptive analysis, validity and reliability testing, classical assumption testing, and regression analysis. Data was collected from 100 respondents through purposive sampling. The results indicate that promotion, location, and facilities significantly influence customer purchase decisions, with the promotion having the strongest impact. The findings suggest that a strategic combination of promotional activities, optimal location, and improved facilities can enhance customer satisfaction and increase competitiveness. These insights are expected to guide marketing strategies for similar businesses in the service sector.

PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SUN CARE WARDAH DI KOTA BATAM

2025-02-04T06:12:01+00:00

This study aims to analyze the effect of product quality, customer satisfaction, and customer trust on customer loyalty of Sun Care Wardah in Batam City. The research approach used is quantitative with a descriptive design. Respondents in this study were consumers of Sun Care Wardah in Batam City in 2024 with an unknown number. The sample determination was carried out using the Jacob Cohen formula which resulted in 204 respondents and the purposive sampling method was applied as a sampling technique based on certain criteria. The analysis techniques applied include data quality testing, classical assumption testing, influence analysis, and hypothesis testing. The results showed that product quality contributed 21.5% to customer loyalty, customer satisfaction had an influence of 33.0%, and customer trust contributed 18.3%. The coefficient of determination (R²) shows that product quality, customer satisfaction, and customer trust together influence customer loyalty by 68.3%, while the rest is influenced by other factors outside the scope of the study. Statistical tests using the t-test and F-test confirmed that product quality, customer satisfaction, and customer trust have a positive and significant effect on customer loyalty of Sun Care Wardah in Batam City.

PENGARUH KESIAPAN ORGANISASI, TEKANAN EKSTERNAL, DAN MANFAAT DIRASAKAN PADA ADOPSI E-COMMERCE UMKM TERHADAP PENDAPATAN OPERASIONAL

2025-02-03T11:04:22+00:00

Batam is one of the cities with a high economic growth rate in Indonesia. MSMEs in Batam City can be seen from various sector developments, both through economic, social, and government policies. Batam City is often known as a city of industry and international trade, because of its proximity to Singapore and Malaysia which makes Batam City a strategic economic center. This study aims to examine the influence of organizational readiness, external pressure, and perceived benefits on the adoption of MSME E-commerce on operating income. The sample in this study is MSME actors in Batam Kota District, Batam City. Hereby, the researcher uses quantitative research methods by collecting and disseminating data. The data in question is the filling out of a questionnaire, where in the study with 163 respondents. After the data is obtained, it will continue to be tested using SPSS version 25. The results of this study show that organizational readiness affects operational income, external pressure affects operational income, and benefits are felt in the adoption of E-commerce MSMEs. Simultaneously, the three variables can be known as the value of f-table is 3.05, the f-count is 1.414, and the significant value obtained is <0.001 where the value is less than 0.05. Therefore, it can be said that the variables of Organizational Readiness (X1), External Pressure (X2), and Perceived Benefits on MSME E-commerce Adoption (X3) simultaneously have a significant effect on Operating Income (Y). The conclusion based on the research states that H1 is Accepted, H2 is Accepted, H3 is Accepted, and H4 is Accepted.

PERNGARUH JOB DESK, DISIPLIN DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT BPR DANA FANINDO KOTA BATAM

2025-01-31T02:11:52+00:00

This research aims to analyze the influence of job descriptions, work discipline, and training on employee performance. Data was collected through questionnaires distributed to 108 employees. Data analysis used multiple linear regression with SPSS assistance. The results showed that job descriptions, discipline, and training has a positive and significant effect on employee performance. Simultaneously, these three independent variables contributed significantly to employee performance variables. This research recommends the importance of clear job descriptions, improved work discipline, and continuous training programs to enhance employee performance.

Keywords: Job Description, Discipline, Training, Empolyee Performance

PENGARUH HEDONIC MOTIVATION, PRICE VALUE DAN RISK PERCEPTION TERHADAP FINTECH ADOPTION PADA KALANGAN MAHASISWA DI KOTA BATAM

2025-01-28T08:26:37+00:00

Nowadays, students in Batam City are increasingly using Fintech services as a financial management solution. Fintech is a service provider that supports the transaction process to be faster. Students sometimes do not realize that Fintech had changed their lifestyle to become more consumptive, did not realize that there are differences in perception of the value of the prices paid, and most recently the emergence of fear. This research aims to investigate the influence of hedonic motivation, price value and risk perception towards Fintech Adoption among students in Batam. This research used quantitative techniques. The sampling technique that was used is the Slovin Formula with a total of 167 respondents as a means of determining the number of samples selected using purposive sampling. Data collection was carried out by distributing questionnaires via Google Form. Descriptive statistical test, validity test, reliability tests, and normality test used SPSS 26. The results of regression analysis to 1.334 Accounting students in Batam show that Hedonic Motivation (X1) and Price Value (X2) has positive and significant effect on Fintech Adoption (Y). Risk Perception (X3) on the other hand, is not as significant. The F-test shows that the regression model was significant enough overall (F = 116.228; p < 0.05), meaning the three variables collectively influenced Fintech Adoption. An R² value of 0.681 suggested that 68.1% of the variance in Fintech Adoption was explained by the model, while the remaining 31.9% was attributed to other factors outside the study.

PENGARUH BRAND AMBASSADOR, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC DI KOTA BATAM

2025-01-25T13:31:23+00:00

Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador, promosi, dan brand image terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Penelitian ini menerapkan pendekatan penelitian kuantitatif. Penelitian ini melibatkan 100 responden yang merupakan masyarakat yang pernah membeli dan menggunakan produk Skintific Skincare di Kecamatan Sagulung Kota Batam. Pendekatan yang digunakan untuk mengumpulkan data adalah dengan menggunakan kuesioner. Pengolahan data dilakukan dengan menggunakan program SPSS versi 26. Berdasarkan analisis dan data yang telah diperoleh, penelitian ini menunjukkan bahwa brand ambassador memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Selain itu, promosi yang dilakukan berdampak positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Variabel brand
image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam. Secara simultan, brand ambassador, promosi dan brand image berpengaruh positif dan signifikan terhadap keputusan pembelian produk Skintific Skincare di Kota Batam.