SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

PENGARUH KEPUASAN, KEPERCAYAAN, DAN PENGALAMAN KONSUMEN TERHADAP LOYALITAS BEDAK MUKA PIXY DI KOTA BATAM

Indah Amelia Cahyani — 2025-03-17

Increasingly tight business competition requires companies to implement effective marketing strategies to
maintain consumer loyalty. This study aims to evaluate the effect of consumer satisfaction, trust, and
experience on the loyalty of Pixy face powder users in Batam City. A quantitative descriptive approach was
used in this study involving 204 respondents selected through purposive sampling techniques based on the
Jacob Cohen formula. The data analysis process includes data quality testing, classical assumption testing,
influence testing, and hypothesis testing. The results of the t-test indicate that satisfaction has a positive and
partially significant effect on loyalty, trust has a positive and partially significant effect on loyalty, and consumer
experience also contributes positively and partially significantly to loyalty. The findings are also reinforced by
the results of the F test which indicate that simultaneously, the variables of satisfaction, trust, and consumer
experience show a positive and significant effect on loyalty. These findings underline the importance of
increasing consumer satisfaction, trust, and experience to maintain the loyalty of Pixy face powder users in
Batam City.

PENGARUH KUALITAS PRODUK, DAYA TARIK IKLAN DAN INOVASI DESAIN TERHADAP LOYALITAS PEMBELIAN MEREK OPPO DI KOTA BATAM

Eddi — 2025-03-17

This study aims to analyze the effect of product quality, advertising appeal, and design innovation on Oppo
brand purchase loyalty in Batam City. This study uses a quantitative approach with a descriptive design.
Respondents in this study are Oppo product users in Batam City in 2024, with an unknown number of
respondents. Sampling was carried out using the Lemeshow formula with 100 respondents drawn through a
purposive sampling method based on certain criteria. The analysis process includes data quality testing,
classical assumption testing, influence testing, and hypothesis testing. The results of the study show that
product quality contributes 20.2% to purchase loyalty, advertising appeal contributes 33.6%, and design
innovation contributes 28.1%. The coefficient of determination (R²) indicates that product quality, advertising
appeal, and design innovation together influence purchase loyalty by 83.6%, while the rest is influenced by
other factors outside this study. The t-test and F-test show that product quality, advertising appeal, and design
innovation have a positive and significant influence on Oppo brand purchase loyalty

PENGARUH LIKUIDITAS, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA

Jesson — 2025-03-17

The rapid economic growth has led to the emergence of many new business entities, which in turn intensifies competition across various industrial sectors. As a result, companies focus on enhancing their firm value to remain competitive. This study aims to determine whether liquidity, profitability, and firm size significantly affect firm value in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The population studied consists of 19 manufacturing companies in the textile and garment sector listed on the IDX, with a relevant sample of 11 companies. The research method employed is quantitative data collection using documentation techniques, relying on annual financial statements accessed from the official IDX website for the period 2019 to 2023. The research findings show that liquidity has a negative and significant effect on firm value, profitability does not have a significant effect, and firm size has a positive and significant effect on firm value in manufacturing companies in the textile and garment sector listed on the IDX during the period 2019-2023.

PENGETAHUAN PERPAJAKAN, TRANSPARANSI DAN KUALITAS PELAYANAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK

Fri Yohana Aritonang — 2025-03-17

This study is intended to evaluate and test the Influence of Tax Knowledge, Transparency and Quality of Tax
Services on the Compliance of Individual Taxpayers at KPP Pratama Batam Selatan. The data analysis
method uses quantitative in this study. The number of taxpayers registered at KPP Pratama Batam Selatan
was recorded at 427,426 who became the population in this study. By using the slovin formula as a sampling
technique. Using 100 respondents who are registered as taxpayers at KPP Pratama Batam Selatan. The
data collection uses a questionnaire through a google form with measurements through a Likert scale.. Data
processing using the SPSS version 26 program. This study provides the result that partially, Tax Knowledge
has a positive and significant impact on taxpayer compliance. Transparency partially does not have a
positive and significant impact on taxpayer compliance. And the Quality of Tax Services partially has a
positive and significant impact on taxpayer compliance. Simultaneously, Tax Knowledge, Transparency and
Quality of Tax Services have a positive and significant impact on the Compliance of Individual Taxpayers at
KPP Pratama Batam Selatan.

PENGARUH E-WOM, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KOTA BATAM

Mingda hendra — 2025-03-17

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM), brand image, and product quality on purchasing decisions of MS Glow products in Batam. In the digital era, E-WOM is a key factor influencing consumer decision-making. Additionally, a strong brand image and guaranteed product quality play a significant role in driving purchasing decisions. A quantitative approach was used with a sample of 100 MS Glow consumers in Batam, selected using Slovin's formula, and data were collected through questionnaires. The analysis was conducted using multiple regression with SPSS 25. The results show that E-WOM (regression coefficient 0.582, t-value 12.544, p < 0.05), brand image (regression coefficient 0.626, t-value 12.214, p < 0.05), and product quality (regression coefficient 0.315, t-value 7.268, p < 0.05) have a significant positive effect on purchasing decisions. These findings suggest enhancing brand image, leveraging E-WOM, and maintaining product quality to boost purchasing decisions

EFEKTIVITAS UNDANG UNDANG NOMOR 7 TAHUN 2014 TENTANG PERDAGANGAN TERHADAP PENJUALAN BAHAN KIMIA BERBAHAYA

Cici Ariani Sinaga — 2025-03-17

This research discusses the assessment of the effectiveness of Law No. 7/2014 on trade, in the context of the sale in context selling of hazardous chemicals with things on the distribution in hard water sales circulating among the public. Weak supervision of sales, potential misuse, and non-compliance of business actors with regulations will have a significant negative impact on society. This study aims to measure whether Law Number 7 of 2014 has been effective in supervising the sale of hazardous chemicals. This research uses a normative juridical approach method, using a literature study, which includes various sources such as books, online media, dissertations, and other relevant literature. The results show that the implementation of Law No. 7/2014 has not run optimally and has not provided a strong foundation in the supervision of hazardous chemicals due to the lack of technical guidelines and unclear authority between institutions in supervision. In addition, there are no strict regulations regarding closed distribution systems or special records of sales of hazardous chemicals such as hard water. As a result, law enforcement is weak and vulnerable to abuse. To ensure the distribution of hazardous chemicals is carried out safely and in accordance with legal provisions, this study suggests the development of more specific derivative regulations, harmonization of related laws, and greater cooperation between the government and business actors.

ANALISIS SEMIOTIK INTERPRETASI NILAI MORAL DAN NILAI BUDAYA DALAM FILM WAKTU MAGHRIB

agie maes munandar — 2025-03-17

This research analyzes the moral and cultural values in the Indonesian film "Waktu
Maghrib," directed by Sidharta Tata. The film explores local myths regarding the
dangers associated with twilight, representing moral and cultural values through
Charles Sanders Peirce's semiotics. Using a qualitative method and analysis of
signs such as symbols, indices, and icons, this study finds that the film not only
presents classic horror but also delivers moral messages about unity, respect for
tradition, and self-reflection. The analysis reveals that "Waktu Maghrib" offers a
profound view on the interaction between traditional beliefs and modern realities,
making the film a medium for spiritual reflection as well as culturally rich
entertainment.

PENGARUH KEAMANAN, KEPERCAYAAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN MAXIM DI KOTA BATAM

Elida Wati Manihuruk — 2025-03-17

Maxim is an online transportation service that has grown rapidly in various countries, including Indonesia. The service offers a variety of transportation options, from taxis to motorcycle taxis, and even includes goods and food delivery services. This study aims to determine the influence of security, trust, and satisfaction on customer loyalty. Maxim in Batam City. This type of research is a quantitative research, the population of this study is the people of Batam City with a sampling technique using the Jacob Cohen formula so that a sample of 204 people was obtained and data processing using SPSS 25. From this study, the results were obtained that security had a positive and significant effect on customer loyalty with a calculated t value greater than the table t, which was 6.019 >1.971 with a significant value of 0.000 <0.05. The trust variable had a positive and significant effect on customer loyalty with a calculated t value greater than the table t, which was 7>3271.971 with a significant value of 0.000 <0.05, and the satisfaction variable also had a positive and significant effect on customer loyalty with a t-value of 6.050>1.971 with a significant value of 0.000 <0.05.

Keywords: Security, Trust, Satisfaction, Customer Loyalty.

CRYPTOCURRENCY INVESTMENT DECISIONS AMONG MILLENNIALS IN BATAM CITY

Berry — 2025-03-17

This study was conducted to examine the factors influencing Cryptocurrency Investment Decisions among Millennials in Batam City. These factors include Overconfidence, Risk Tolerance, and Financial Experience. The research approach used is quantitative, with primary data collected through distributing questionnaires. The population in this study is 443,180, and the sample size is 100 people, determined using the Slovin formula with a margin of error of 10%. This study uses probability sampling with a random sampling method. The analysis techniques include descriptive analysis, instrument testing, classical assumption testing, multiple linear regression, and hypothesis testing, with data processing using SPSS version 25. The results show that Overconfidence, Risk Tolerance, and Financial Experience have a significant impact on Cryptocurrency Investment Decisions. In conclusion, H1 is accepted, H2 is accepted, H3 is accepted, and H4 is accepted.
Keywords: overconfidence, risk tolerance, financial experience, cryptocurrency investment decision.

PENGARUH INFLUENCER MARKETING, DIGITAL MARKETING DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK ADES DI KOTA BATAM

joline — 2025-03-17

This study aims to analyze the Influence Marketing, Digital Marketing and Promotion in Purchasing Decisions for Ades product in Batam City. In the ever-evolving digital era, it shows that Digital Marketing and Promotion have a positive and significant influence on Purchasing Decisions, while Influencer Marketing has an insignificant positive influence. These findings indicate the importance of the role of Influencer, Digital Marketing, and Promotions in improving customer Purchasing Decisions. The recommendation for companies is to focus more resources on collaboration with Influencers and Digital Marketing strategies to increase product attractiveness in the market. This research uses a quantitative method with a survey to respondents who are consumers of Ades product in Batam City.

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN SKINCARE EMINA PADA MARKETPLACE TOKOPEDIA DI KOTA BATAM

Celine Angela Saragi — 2025-03-17

This study investigates the impact of brand image, product quality, and electronic word-of-mouth (E-WOM) on purchasing decisions of Emina skincare products through Tokopedia marketplace in Batam City. The rapid growth of the beauty industry in Indonesia's e-commerce sector, particularly in skincare products, has made it essential to understand the factors influencing consumer purchasing behavior. Using a quantitative research approach, data was collected from 204 respondents through online questionnaires utilizing Likert scale measurements. The study employed purposive sampling method and multiple linear regression analysis to examine the relationships between variables. The findings revealed that brand image, product quality, and E-WOM each demonstrated positive and significant effects on purchasing decisions of Emina skincare products. These results provide valuable insights for skincare brands and e-commerce platforms to enhance their marketing strategies, particularly in building strong brand presence, maintaining product quality, and leveraging E-WOM effectively in the digital marketplace environment.

PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN BEBAN KERJA TERHADAP KINERJA KARYAWAN DI PT AVAVA DUTA INDONESIA

Handoko — 2025-03-17

In today’s competitive environment, companies must effectively compete, with human resources playing a
crucial role. Employees require training and motivation to perform optimally, enhancing the company’s
competitiveness and survival. Key factors influencing employee performance include work motivation,
discipline, and workload. This study analyzes the impact of incentives, work motivation, and workload on
employee performance at PT Avava Duta Indonesia. A quantitative approach with a descriptive design was
used, involving 196 employees as the sample with saturated sampling. Data analysis was conducted using
SPSS 25, including validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple linear
regression, coefficient of determination, as well as t-tests and F-tests. The findings reveal that work motivation
(significance 0.001), work discipline (significance 0.007), and workload (significance 0.000) all significantly
affect employee performance, with values less than 0.05. In conclusion, incentives, work motivation, and
workload positively and significantly impact employee performance, both simultaneously and partially.

PENGARUH BUDAYA ORGANISASI, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. BANGUNAN TANGGUH MAKMUR

Agus Johanes — 2025-03-17

In today's era, every company plays a crucial role in achieving its vision and mission, which is through Human Resources (HR). Therefore, to reach the company's goals, it is essential for each company to motivate its employees to continuously improve their performance and develop. This study aims to analyze the influence of organizational culture, work discipline, and work motivation on employee performance at PT Bangunan Tangguh Makmur. The research involves 110 respondents as the sample, using a non-probability sampling technique in the form of saturated sampling. Data were collected through the distribution of questionnaires, and data analysis was conducted through a series of quality tests, including validity tests, reliability tests, and classical assumption tests, such as normality tests, multicollinearity tests, and heteroscedasticity tests. To examine the effects between variables, multiple linear regression analysis and coefficient of determination analysis were used, while hypothesis testing was performed using the t-test. The results show that organizational culture, work discipline, and work motivation have a significant simultaneous effect on employee performance at PT Bangunan Tangguh Makmur.

KEBIJAKAN HUKUM PIDANA TERKAIT SANKSI PIDANA BAGI PELAKU KEJAHATAN SIBER DI INDONESIA

Enjelina Panggabean — 2025-03-17

A new challenge for law enforcement in the digital era, including in Indonesia, is cybercrime. This abstract discusses the criminal policy implemented to address cybercrime, with a particular emphasis on regulations, enforcement, and the issues faced. In recent years, Indonesia has adopted the ITE Law (Information and Electronic Transactions Law) to regulate behavior in cyberspace. However, the implementation of this policy often encounters obstacles such as a lack of trained human resources, insufficient public awareness of cyber laws, and technical issues in investigating cybercrime cases. The introduction, main section, and conclusion of the literature reviewed in this research are discussed. The data sources for this section come from relevant books, scholarly articles, or journals.Make recommendations on how to strengthen the legal framework, enhance inter-agency cooperation, and educate the public on creating a safer digital environment. With these efforts, it is hoped that criminal policies in Indonesia can be more effective in preventing and addressing cybercrime.