SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

THE EFFECT OF PROMOTION, PRODUCT QUALITY AND CONSUMER PERCEPTION ON PURCHASE DECISIONS ON SHOPEE

ian lim — 2025-10-25

The development of e-commerce in Indonesia has experienced rapid growth, especially in the cosmetics industry. Shopee as one of the leading e-commerce platforms plays an important role in influencing consumer purchasing behavior. One of the leading local cosmetic brands, Wardah, uses Shopee as a medium for distributing its products online. This study aims to analyze the influence of promotions, product quality, and consumer perceptions on purchasing decisions for Wardah products on the Shopee platform. This study uses a quantitative approach with a survey method by distributing questionnaires to 385 respondents who are active Shopee users and have purchased Wardah products in the last 12 months. The data collected was analyzed using multiple linear regression. The results showed that promotions, product quality, and consumer perceptions have a positive and significant effect on purchasing decisions. Product quality proved to be the dominant factor in driving purchasing decisions, followed by effective promotions and positive consumer perceptions. These findings indicate the importance of companies to maintain product quality consistency and strengthen promotional strategies that are in line with digital consumer expectations. Consumer perceptions have also been shown to play an important role in shaping trust and purchase intentions. The practical implication of this study is the need to optimize promotional features on Shopee such as live streaming, exclusive vouchers, and collaboration with influencers. In addition, supervision of product authenticity on digital platforms must be improved so that consumer perceptions remain positive. This study provides theoretical contributions to the development of consumer behavior literature in a digital context and can be used as a reference in formulating e-commerce-based marketing strategies.

Keywords: Promotion, Product Quality, Consumer Perception, Purchase Decision, Shopee, Wardah.

The Influence of Technology and Financial Literacy on the Performance of MSMEs in Batam City

Siti Nur Artika — 2025-10-25

MSMEs play a crucial role in regional economic growth, including in Batam City. Despite their potential, many MSMEs still face challenges such as low revenue, imbalance between capital and assets, and limited use of digital technology and financial knowledge. Many MSME owners lack financial recording practices and manage their businesses conventionally without leveraging digital platforms such as e-commerce, social media, and digital payment systems. This study aims to examine the influence of technology and financial literacy on MSME performance, both partially and simultaneously. A quantitative approach was used, employing multiple linear regression analysis. The sample consisted of 110 culinary MSMEs in Batam City that had operated for at least two years and used digital tools. Data were collected via an online questionnaire and analyzed using SPSS version 29. The results indicate that both technology and financial literacy positively and significantly affect MSME performance, both individually and together. These findings highlight the importance of strengthening financial skills and optimizing digital tools to improve MSME performance. The study suggests that digital and financial literacy should be key focus areas for MSME development programs, both by the government and support institutions.

PENGARUH PEMBERDAYAAN KARYAWAN, MOTIVASI KERJA, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN DI PT HARASOON BATINDO

David - — 2025-10-25

Human resources are a critical factor in improving organizational performance, especially in the logistics sector. This study aims to analyze the effect of employee empowerment, work motivation, and communication on employee performance at PT Harasoon Batindo, Batam. The research uses a quantitative method with an explanatory approach. Data were collected through questionnaires using a Likert scale distributed to the entire population of 121 employees. The instrument tests included validity, reliability, and classical assumption tests, followed by multiple linear regression analysis using SPSS version 27. The results show that employee empowerment, work motivation, and communication have a significant partial and simultaneous effect on employee performance. The coefficient of determination (Adjusted R²) value of 0.759 indicates that 75.9% of the variation in employee performance can be explained by the three independent variables, while the remainder is influenced by other factors not examined in this study.

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PERSONAL BRANDING TUPPERWARE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI KOTA BATAM

Angeline Angeline — 2025-10-25

This research is quantitative research which aims to find out of product quality, brand image and personal
branding of Tupperware on consumer purchasing decisions in Indonesia. The analysis in this research uses an
explanatory approach. The sampling technique used a sampling snowball, the sample consisted of 100
respondents who had purchased Tupperware. The analytical method used in this research is multiple linear
regression analysis. This research is motivated by the problem of lack of marketing for Tupperware products
which has resulted in these products currently experiencing a drastic decline in consumers. This research is
research and development. Research was conducted on people in Batam City who had purchased or used
Tupperware products.

THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE, AND PRODUCT DESIGN ON IPHONE PURCHASE DECISIONS IN BATAM CITY

Putra Syam — 2025-10-25

The smartphone industry in Indonesia continues to experience significant growth along with technological developments and changes in people's lifestyles. In recent years, smartphones have become a basic need for most people, not only as a communication tool, but also as a means of supporting daily activities such as working, studying, shopping, and entertainment. This study aims to analyze the influence of product quality, brand image, and product design on iPhone purchasing decisions in Batam City. This study uses a quantitative method. With the technique of determining the number of samples using the Jacob Cohen formula with 204 respondents. The data used in this study were collected through questionnaires distributed in Batam City. The data analysis technique used in this study is multiple linear regression, which is then tested through data quality tests, classical assumption tests, influence tests and hypothesis tests. The findings of this study in the T test indicate that product quality has a positive and partially significant effect on iPhone purchasing decisions in Batam City, brand image has a positive and partially significant effect on iPhone purchasing decisions in Batam City, and product design has a positive and partially significant effect on iPhone purchasing decisions in Batam City. The F-test findings indicate that product quality, brand image, and product design simultaneously have a positive and significant influence on iPhone purchasing decisions in Batam City.

PENGARUH KOMUNIKASI, DISIPLIN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT CITRA MARITIME DI KOTA BATAM

Marwanto — 2025-10-25

Regular and planned human resource development is a very important need for the future of a company. This must always be considered and maintained in order to continue to grow. The purpose of this study was to examine the effect of communication, work discipline and job satisfaction on employee performance at PT Citra Maritime in Batam City. This study involved 113 respondents as samples, using a non-probability sampling technique in the form of saturated sampling. This study uses a quantitative approach using a questionnaire as a data collection tool. The data analysis technique used is multiple linear regression, including validity testing, reliability testing, classical assumption testing, influence testing, and hypothesis testing. The results of the study indicate that communication, work discipline, and job satisfaction, both partially and simultaneously have a positive and significant effect on employee performance at PT Citra Maritime in Batam City.

PENGARUH VIRAL MARKETING, GAYA HIDUP DAN INFORMASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SKINTIFIC DI KOTA BATAM

Hendrika Noviana Lengi Eban — 2025-10-25

This research aims to examine the influence of viral marketing, lifestyle, and product information on purchasing decisions for Skintific skincare in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents, all women aged 13-40 years who use Skintific products in the Bengkong District of Batam City. The data collection method used is primary data. Data processing uses the SPSS Version 26 program. Based on the data and analysis that have been done, this study shows that viral marketing positively and significantly influences purchasing decisions for Skintific skincare in Batam City. In addition, lifestyle positively and significantly influences purchasing decisions for Skintific skincare in Batam City. Product information positively and significantly influences purchasing decisions for Skintific skincare in Batam City. And simultaneously, viral marketing, lifestyle, and product information positively and significantly influence purchasing decisions for Skintific skincare in Batam City.

THE IMPACT OF MARKETING CONTENT, SOCIAL MEDIA MARKETING AND ONLINE CONVENIENCE ON PURCHASE DECISIONS AT THE AESTHETE.YOURLIFE MARKETPLACE IN BATAM CITY

rainbow — 2025-10-25

This research aims to explore the impact of content marketing, social media marketing, and online convenience on consumer purchasing decisions online through marketplaces. The development of information technology has transformed consumer shopping habits, making factors such as content marketing, social media marketing, and online convenience crucial in influencing purchasing decisions. Content marketing focuses on providing relevant and valuable information to attract and retain audiences, while social media marketing utilizes platforms like Facebook and Instagram to build more personal interactions with consumers. Online convenience includes aspects such as easy navigation, data security, and fast transaction processes. This research uses primary data from consumer surveys and secondary data from relevant literature. The research findings are expected to provide insights for business practitioners in developing effective digital marketing strategies and help academics gain a deeper understanding of factors influencing consumer behavior in the digital era. Thus, this research aims to contribute to facing the increasingly tight competition in the online market.

PENGARUH KREDIBILITAS MEREK, PERCEIVED QUALITY, DAN DIGITAL MARKETING TERHADAP MINAT BELI PRODUK THE ORIGINOTE DI KOTA BATAM

Nur Afni Anggraini — 2025-10-25

This study examines the influence of brand credibility, perceived quality, and digital marketing on purchase intention of The Originote skincare products in Batam City. Using quantitative approach with 100 respondents and multiple linear regression analysis, the results show that perceived quality (p < 0.001) and digital marketing (p = 0.001) significantly influence purchase intention, while brand credibility does not (p = 0.178). Simultaneously, all three variables explain 78.2% of purchase intention variance (F = 119.389, p < 0.001). The findings indicate that perceived quality and digital marketing strategies are more crucial than brand credibility in driving consumer purchase intentions for skincare products.

Keywords: brand credibility; digital marketing; perceived quality; purchase intention; skincare products.

PENGARUH MOTIVASI, PENGALAMAN DAN STRES KERJA TERHADAP KINERJA KARYAWAN DI PT PERKASA INDAH NUSA JAYA

Vanness Zhuang — 2025-10-25

This study aims to evaluate the extent to which motivation, work experience, and job stress influence employee performance at PT Perkasa Indah Nusajaya. A total of 103 respondents were selected using a non-probability sampling technique with a saturated sample approach. Data were collected through structured questionnaires and analyzed using several statistical methods including validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity), multiple linear regression, and coefficient of determination. Hypothesis testing was conducted using t-test and F-test. The findings reveal that motivation, work experience, and job stress have a significant simultaneous effect on employee performance. Furthermore, motivation and work experience positively and significantly impact performance, while job stress exerts a negative and significant influence. These results emphasize the importance for companies to enhance employee motivation and experience while minimizing job-related stress to improve overall performance.

PENGARUH CITRA MEREK , PROMOSI DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SLAI OLAI DI KOTA BATAM

Meylani Indra — 2025-10-25

This study aims to analyze the influence of brand image, promotion, and influencer marketing on purchasing decisions for Slai Olai products in Batam City. The sample in this study amounted to 204 respondents obtained through purposive sampling method, with data collection techniques using questionnaires. Data analysis was carried out using the SPSS version 26 application, which includes data quality testing, classical assumption testing, influence testing, and hypothesis testing. The analysis method used in this study is multiple linear regression. The results of the study indicate that the variables of brand image, promotion, and influencer marketing partially and simultaneously have a positive and significant effect on purchasing decisions for Slai Olai products in Batam City. Based on these findings, the results of this study are expected to be the basis for consideration for companies in formulating more appropriate marketing strategies to increase consumer purchasing decisions.

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MS GLOW PADA E-COMMERCE TOKOPEDIA DI KOTA BATAM

Tika Yolanda — 2025-10-25

This research aims to examine the influence of brand image, product quality and e-WOM on purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. This study uses a quantitative research method. The research sample consisted of 96 respondents who were people who had purchased and used MS Glow Skincare on Tokopedia e-Commerce in the Sagulung District, Batam City. The data collection method used was primary data. Data processing used the SPSS Version 26 program. Based on the data and analysis that have been carried out, this study shows that brand image positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. In addition, product quality positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. In e-WOM, it positively and significantly influences purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City. And simultaneously, brand image, product quality and e-WOM positively and significantly influence purchasing decisions for MS Glow Skincare on Tokopedia e-Commerce in Batam City

PENGARUH BEBAN KERJA, STRES KERJA DAN MOTIVASI KERJA TERHADAP TURNOVER INTENTION DI PT COLAMASS SUKSES MANDIRI

CINDY NOVIA TASHA - — 2025-10-25

This study explores the influence of workload, job stress and work motivation on turnover intention among employess at PT Colamass Sukses Mandiri. Triggered by rising turnover rates, the research aims to assess whether internal work factors significantly affect employees intention to resign. A quantitative approach with associative descriptive methods was employed, using questionnaires completed by 103 respondents and analyzed via multiple linier regression. Results show that workload, job stress and work motivation significantly impact turnover intention, with each factor showing p-values below 0,05 threshold. This suggest that high workload and job stress levels increase employees desire to leave, while the work motivation is weakened. These findings emphasize the importance for companies to effectively manage workload, job stress and foster employee work motivation as part of their retention strategies. The study contributes to a deeper understanding of how internal workplace dynamics directly influence turnover intention.

PENGARUH KUALITAS PRODUK, PERSEPSI KEAMANAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA MERCHANT DI TIKTOK

Vivi Vivi — 2025-10-25

This study investigates the influence of product quality, security perception, and trust on consumer purchasing decisions toward merchants on TikTok Shop. With the rapid growth of social commerce in Indonesia, TikTok Shop has emerged as a popular platform for purchasing beauty products. As an illustrative case, this research highlights Scarlet a well known local skincare brand to understand consumer behavior in this digital marketplace. Utilizing a quantitative approach, data were collected from 204 respondents through online questionnaires with Likert scale measurements. The study employed purposive sampling and applied multiple linear regression analysis to assess the relationships among variables. The findings demonstrate that product quality, security perception, and trust each exert a positive and significant effect on purchasing decisions. These results provide important implications for TikTok merchants in enhancing their marketing strategies by maintaining product quality, strengthening trust, and ensuring perceived transaction security to increase consumer purchase intentions.

PENGARUH DIGITAL MARKETING, BRAND AWARENESS DAN BRAND IMAGE TERHADAP MINAT BELI PADA PRODUK SOMETHINC DI KOTA BATAM

Aurellia Calista — 2025-10-25

The rapid development of digital technology in the 21st century has significantly transformed marketing strategies from traditional methods to predominantly digital approaches, with internet penetration in Indonesia reaching 79.5% in 2024 and social media becoming the primary information source for consumers. This study aims to analyze the influence of digital marketing, brand awareness, and brand image on purchase intention of Somethinc products in Batam City. Somethinc, a local skincare brand launched in 2019, initially achieved remarkable success through TikTok digital marketing strategies, reaching the top position as the most popular skincare brand with 57.3 million hashtag views in 2020 and generating sales of Rp 53.2 billion during April-June 2022. However, the brand experienced significant performance decline, dropping from first position in 2022 to ninth position in March-April 2024, and even failing to appear in the "Top 10 Facial Moisturizer Brands" list in the first semester of 2024. This research employs quantitative methodology to examine the relationship between these variables among consumers in Batam City. The findings show that brand awareness has a positive and significant effect on purchase intention, while digital marketing and brand image do not have a significant effect on purchase intention.

PENGARUH PROMOSI, KEPERCAYAAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PRODUK IPHONE DI KOTA BATAM

Liau Shelly — 2025-10-25

Customer loyalty is a crucial factor in maintaining business sustainability, especially in the highly competitive technology industry, such as iPhone products. This study aims to analyze the influence of promotion, trust, and customer satisfaction on customer loyalty to iPhone products in Batam City. The research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to iPhone users in Batam City. Multiple linear regression analysis is used to examine the relationship between the independent variables (promotion, trust, and customer satisfaction) and the dependent variable (customer loyalty). The results indicate that promotion has a positive but insignificant effect on customer loyalty, while trust and customer satisfaction have a positive and significant impact on customer loyalty. These findings suggest that the higher the level of trust and customer satisfaction, the greater the likelihood that customers will remain loyal to iPhone products. This study provides implications for companies in designing more effective marketing strategies by enhancing trust and customer satisfaction to maintain customer loyalty.

PENGARUH KUALITAS PRODUK, KEPERCAYAAN DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE ELFORMULA DI KOTA BATAM

Dyahratna Pratiwi — 2025-10-25

This research aims to analyze the extent to which product quality, trust, and e-WOM influence the purchasing decision of Elformula Skincare products in Batam City. This study applies a quantitative approach. The sample consists of 204 respondents who are consumers who have purchased and used Elformula Skincare products in the Batu Aji and Sagulung areas, Batam City. Data were collected through primary sources. The data processing process was carried out using SPSS Version 29 software. The results of the analysis show that product quality has a positive and significant effect on the purchasing decision of Elformula Skincare in Batam City. Trust has also been shown to have a positive and significant effect on purchasing decisions. Likewise with e-WOM, which has a positive and significant impact on purchasing decisions for the product. Overall, product quality, trust, and e-WOM together have a positive and significant effect on purchasing decisions for Elformula Skincare in Batam City.

PENGARUH KEBIJAKAN PAJAK, AKSES KEUANGAN DAN NIAT TERHADAP PERILAKU BERWIRAUSAHA MAHASISWA GENERASI Z DI KOTA BATAM

LIDIA ANGEL — 2025-10-25

This study was conducted to examine the influence of factors influencing the Entrepreneurial Behavior of Generation Z Students in Batam City. These factors include Tax Policy, Financial Access, and Intention. This study used a quantitative approach where the data were obtained primarily by distributing questionnaires. The population in this study amounted to 36,065 students. The sample taken was 100 people using the Slovin formula with a 10% error rate. The testing techniques in this study consisted of descriptive analysis, instrument testing, classical assumption testing, multiple linear regression testing, and hypothesis testing with data processing using SPSS version 29. The results of this study state that Tax Policy, Financial Access, and Intention simultaneously have a significant effect on Entrepreneurial Behavior. The conclusion based on the results of the study is that H1 is accepted, H2 is accepted, H3 is accepted, H4 is accepted.

URGENSI PEMBATASAN NORMA PASAL 15 DAN 16 KUHP 2023 DALAM MENCEGAH POTENSI PELANGGARAN HAK KONSTITUSIONAL

cindy klara pasaribu — 2025-10-25

The reformation of national criminal law through the enactment of Law Number 1 Year 2023 on the Criminal Code (KUHP) brings a number of new provisions, including the regulation of criminal acts in the preparatory stage as stated in Articles 15 and 16. These two articles expand the scope of punishment for acts that have not yet entered the stage of execution, but have been considered as preparation to commit a crime. The main problem that arises lies in the vagueness of the norms, especially regarding the absence of conceptual limits and objective indicators of what is meant by “preparation”. This vagueness creates the potential for abuse of authority by law enforcement officials and can threaten the constitutional rights of citizens, such as the right to legal certainty, the right to freedom of thought and expression, and the right not to be arbitrarily criminalized. This research aims to examine the urgency of restrictions and strict interpretation of the norm, in order to ensure that criminal law continues to function in the corridor of justice and protection of human rights. The method used is normative legal research with conceptual and statutory approaches.

PENGARUH BRAND AMBASSADOR, KUALITAS PRODUK DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN DI KOTA BATAM

Sri Novianti Sinaga — 2025-10-25

This research aims to examine the influence of brand ambassadors, product quality and e-WOM on purchasing decisions of Avoskin products in Batam City. This study uses a quantitative research method. The research sample consisted of 100 respondents who were people who had purchased and used Avoskin products in the Sagulung District, Batam City. The data collection method used was primary data. Data processing used the SPSS Version 26 program. Based on the data and analysis that have been carried out, this study shows that brand ambassadors positively and significantly influence purchasing decisions of Avoskin products in Batam City. In addition, product quality positively and significantly influences purchasing decisions of Avoskin products in Batam City. In e-WOM, it positively and significantly influences purchasing decisions of Avoskin products in Batam City. And simultaneously, brand ambassadors, product quality and e-WOM positively and significantly influence purchasing decisions of Avoskin products in Batam City