SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa

PENGARUH E-PAYMENT, E-COMMERCE, DAN PENGETAHUAN AKUNTANSI TERHADAP KINERJA UMKM KOTA BATAM

Maries Huang — 2025-12-25

This study examines the influence of e-payment, e-commerce, and accounting knowledge on the performance of MSMEs (Micro, Small, and Medium Enterprises) in Batam City. Data were collected through online questionnaires and direct interactions with 241 MSMEs located in the Bengkong and Lubuk Baja sub districts, as registered with the Cooperative Office of Batam City. From this population, 150 respondents were selected using the Slovin formula with a 5% margin of error to represent the sample. The data analysis was carried out using statistical methods, including descriptive analysis, instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing, processed using SPSS version 29. The results of the study indicate that e-payment, e-commerce, and accounting knowledge significantly influence the performance of MSMEs in Batam City. The conclusion based on the research findings confirms that H1 is accepted, H2 is accepted, H3 is accepted, and H4 is accepted.

PENGARUH E-WOM, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE GLAD2GLOW DI TIKTOKSHOP

Nurul Zakina — 2025-12-25

This study aims to examine the extent to which E-WOM, product quality, and brand image influence the purchase decisions of Glad2Glow skincare products on TikTok Shop. The research population consists of individuals who follow or watch live broadcasts from the Glad2Glow TikTok Shop account, although the exact number is unknown. The sample was determined using the Lemeshow formula, resulting in 101 respondents, selected through non-probability sampling, specifically purposive sampling. Data collection was conducted through the distribution of questionnaires and analyzed using several data quality tests, including validity testing, reliability testing, and classical assumption tests (normality, multicollinearity, and heteroscedasticity tests). To assess the influence among variables, multiple linear regression analysis and the coefficient of determination (R²) were used. t-tests were conducted to evaluate the partial effects of each independent variable.The results of the study indicate that E-WOM, product quality, and brand image each have a significant partial influenceon consumers’ purchase decisions of Glad2Glow products on TikTok Shop.

PENGARUH KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN DI PERUSAHAAN JMS BATAM

Anisa Rifqi Aulia — 2025-12-25

The success of a business that produces medical devices heavily depends on employee performance, especially considering the increasing demand and strict quality requirements. This research examines how much of an impact organizational communication on employee performance at JMS Batam Company, a Japanese multinational operating in the medical equipment sector. According to organizational communication theory, particularly network theory, good communication within an organization creates a network of interpersonal relationships that accelerates decision-making, enhances collaboration, and improves performance. For this quantitative study with an explanatory design, 96 respondents were selected using a simple random selection process. the extent to which data was collected via semi-structured interviews and questionnaires, and how descriptive statistics and basic linear regression were employed for analysis. With a t value of 4.200 above the t tabel value of 1.985 and 0.000 as the significance threshold, the study's results demonstrate that organisational communication significantly and favourably affects employee performance. These findings indicate that improving company communication can significantly enhance employee performance. This study provides recommendations to enhance employee support, feedback, and communication flow to improve employee well-being and productivity within the company

PENGARUH CITRA MEREK, KUALITAS PRODUK DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE GLAD2GLOW DI KOTA BATAM

Dorkas Surya Ningsih Zebua — 2025-12-25

This research aims to examine the influence of brand image, product quality and product reviews on purchasing decisions for Glad2Glow Skincare in Batam City. This study uses a quantitative research method. The research sample consisted of 204 respondents who were people who had purchased and used Glad2Glow Skincare in Batam City. The data collection method used was primary data. Data processing used the SPSS Version 29 program. Based on the data and analysis that have been carried out, this study shows that brand image positively and significantly influences purchasing decisions for Glad2Glow Skincare in Batam City. In addition, product quality positively and significantly influences purchasing decisions for Glad2Glow Skincare in Batam City. Product reviews positively and significantly influence purchasing decisions for Glad2Glow Skincare in Batam City. And simultaneously, brand image, product quality and product reviews positively and significantly influence purchasing decisions for Glad2Glow Skincare in Batam City.

DETERMINASI MINAT INVESTASI MAHASISWA AKUNTANSI DI KOTA BATAM

Kevin Edly — 2025-12-25

This study aims to examine the influence of Capital Market Education, Investment Knowledge, and Investment Benefits on Investment Interest among Accounting Students in Batam City. The research is based on the low level of student participation in investment activities, suspected to be caused by a lack of education, knowledge, and understanding of investment benefits. Data were collected using Google Forms from a population of 1,572 accounting students, with a sample of 319 selected through stratified random sampling. Data analysis involved descriptive analysis, data quality tests, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS version 26. The results show that Capital Market Education, Investment Knowledge, and Investment Benefits have a significant effect on students' Investment Interest. Capital Market Education serves as a foundation for understanding the investment world, Investment Knowledge reflects individual mastery of investment mechanisms, risks, and strategies, while Investment Benefits influence students’ perception of the long-term value and advantages of investing

Strategi Komunikasi Organisasi Dalam Optimalisasi Komunikasi Interpersonal Karyawan PT Bina Cipta Indokarya Di Kota Batam

Melati Suci — 2025-12-25

The training services industry in Indonesia, especially in the city of Batam, is growing rapidly. PT Bina Cipta Indokarya is a K3 training service company that has only been established for less than five years. However, in the midst of this young company's journey, a significant challenge arose, especially in terms of internal communication among its employees. PT Bina Cipta Indokarya faces challenges in maintaining smooth interpersonal communication between employees. This is crucial because ineffective communication can directly affect productivity and coordination between employees. The purpose of this study is to look at organizational communication strategies that can improve interpersonal communication at PT Bina Cipta Indokarya. The method used is qualitative, using a descriptive approach based on Snowball Sampling. Data was collected through in-depth interviews and participant observation. The results showed that the company uses four communication approaches: (1) direct communication between superiors and subordinates (simple control), (2) use of communication technology (technical control), (3) structure of formal procedures (bureaucratic control), and (4) development of a mutually supportive communication culture (concertive control). This study confirms the importance of openness, empathy, and emotional support in corporate culture for improving the effectiveness of interpersonal communication.

PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE ERHA DI KOTA BATAM

William wilson xiee — 2025-12-25

This research analyzes the impact of brand ambassadors, promotions, and brand image on purchasing decisions for Skintific Skincare products in Batam City. This study applies to a quantitative research approach. This study involved 100 respondents who had purchased and used Skintific Skincare products in Sagulung District, Batam City. The approach used to collect data was by using a questionnaire. Data processing was carried out using the SPSS version 26 program. Based on the analysis and data that have been obtained, this study shows that brand ambassadors have a positive and significant influence on purchasing decisions for Skintific Skincare products in Batam City. In addition, promotions that are carried out positively and significantly have an impact on purchasing decisions for Skintific Skincare products in Batam City. The brand image variable positively and significantly impacts purchasing decisions for Skintific Skincare products in Batam City. Simultaneously, brand ambassadors, promotions and brand image positively and significantly influence purchasing decisions for Skintific Skincare products in Batam City

PENGARUH BRAND POSITIONING, BRAND IMAGE DAN BRAND TRUST TERHADAP REPURCHASE INTENTION PENGGUNA BUS TRANS BATAM

sheza Amelia — 2025-12-25

Public transportation plays a vital role in supporting community mobility. Trans Batam, a Bus Rapid Transit (BRT) system in Batam city, was developed to enhance connectivity across strategic areas and reduce traffic congestion. This study aims to analyze the effect of brand positioning, brand image and brand trust on repurchase intention among Trans Batam users. This research adopted a quantitative approach was adopted using an online survey distributed to 100 respondents in Batam City. The data were analyzed using validity and reliability tests, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. The results indicate that brand positioning does not have a significant individual effect on repurchase intention. Brand image shows a significant but negative effect, while brand trust also does not show a significant influence. However, all three variables simultaneously have a significant impact on repurchase intnention. These findings suggest that while each factor may not strongly influence use loyalty when considered separately, they collectively play a crucial role in shaping customers’ repurchase intention towards Trans Batam services. The coefficient of determination shows that the three variables contribute 6.5% to repurchase intention, with the rest influenced by other external factors.

PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI SABUN PEMBERSIH WAJAH WARDAH DI KOTA BATAM

Helmilia Putri — 2025-12-25

The purpose of this study is to investigate how Batam City people's interest in purchasing Wardah face wash products is influenced by brand image and electronic word-of-mouth (eWOM). Consumer reviews on social media and internet platforms are a significant component in influencing consumers' shopping decisions in the current digital era. Additionally, building favorable opinions and boosting consumer interest in a product are significantly influenced by brand image. In this study, Wardah customers in Tiban, Batam City, were given a distributed survey using a quantitative methodology. The dependent variable is purchase interest, and multiple linear regression is used to examine the partial and simultaneous effects of the independent variables (electronic word-of-mouth and brand image). The study's conclusions demonstrate that brand image and electronic word-of-mouth have a favorable and significant influence on Batam City residents' interest in purchasing Wardah face cleanser. The results of this study should help businesses create more successful marketing plans, particularly when it comes to using digital communication's power and enhancing brand perception.

PENGARUH DIGITAL MARKETING, INOVASI, DAN KUALITAS FORE COFFEE TERHADAP KEPUTUSAN PEMBELIAN DI CABANG MEGA MALL KOTA BATAM

Andrew Andrew — 2025-12-25

This study aims to determine the influence of Digital Marketing, innovation, and the quality of Fore Coffee on purchasing decisions at the Mega Mall Batam branch, both partially and simultaneously. The sample consisted of 384 respondents selected using purposive sampling. Data were collected through an online questionnaire distributed via Google Forms. Data analysis was conducted using SPSS version 30, involving tests such as data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results indicate that Digital Marketing, innovation, and the quality of Fore Coffee have a positive and significant effect on purchasing decisions, both partially and simultaneously.

PENGARUH KUALITAS PRODUK, NILAI PELANGGAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE DI KOTA BATAM

Kiki Chandrika Komala Tunggal — 2025-12-25

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, nilai pelanggan dan promosi terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Penelitian ini menggunakan metode penelitian kuantitatif. Sampel penelitian sebanyak 100 responden yang merupakan masyarakat yang pernah membeli dan menggunakan produk The Originote Skincare di Kecamatan Sagulung Kota Batam. Metode pengumpulan data yang digunakan adalah data primer. Pengolahan data menggunakan program SPSS Versi 26. Berdasarkan data dan analisis yang telah dilakukan, penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Selain itu, nilai pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam. Dan secara simultan, kualitas produk, nilai pelanggan dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Originote Skincare di Kota Batam.

Pengaruh Citra Merek, Kemasan dan promosi terhadap keputusan pembelian produk Big Cola di Kota Batam

JACKLYN BERNITA ADE ENG ENG — 2025-12-25

This study aims to determine the influence of brand image, packaging, and promotion variables on purchasing decisions for Big Cola products in Batam City. The sampling technique used snowball sampling because the number of samples was unknown, so the number of respondents in this study was 100 respondents. Data were processed using SPSS (Statistical Product and Service Solution) version 26. The analysis methods used were descriptive statistical tests, validity tests, reliability tests, classical assumption tests, influence tests, and hypothesis tests. From the results of the study, it shows that brand image, packaging, and promotion have a significant influence simultaneously on Big Cola product decisions in Batam City. The results of the determination coefficient analysis state that brand image, packaging, and promotion have a significant influence on Big Cola product purchasing decisions by 74.8%. While the rest is influenced by other variables not studied.

Pengaruh Brand Trust, Celebrity Endorse dan Brand Image Terhadap Keputusan Pembelian Produk Vaseline di Kota Batam

Hernita Sari Waruwu — 2025-12-25

Consumer purchasing decisions are actions taken by consumers before making a purchase of a desired product. This study aims to determine the influence of brand trust, celebrity endorsement , and brand image on purchasing decisions for Vaseline products in Batam City. This study uses quantitative techniques. The population used is users who have used Vaseline products. The sampling technique uses the Lemeshow formula with a calculation of 100 respondents with a purposive sampling technique . Data were analyzed using a multiple linear regression model with data quality testing, classical assumption testing, influence testing, and hypothesis testing. The results of the multiple linear regression analysis indicate that brand trust and celebrity endorsement variables have no significant effect on purchasing decisions. In contrast, the brand image variable shows a positive and significant effect on purchasing decisions. Simultaneously, the three independent variables influence purchasing decisions with a contribution of 62.1%. This finding underscores the importance of strengthening brand image as a key factor in marketing strategies, while the effectiveness of celebrity endorsement and brand trust on purchasing decisions needs to be reviewed by the company.

Keywords: Brand Trust, Celebrity Endorsement, Brand Image,

Purchasing Decis

PENGARUH CITRA MEREK, INOVASI DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN TEH GELAS DI KOTA BATAM

SHERLY CHAIRANI — 2025-12-25

This study aims to analyze the influence of brand image, innovation, and advertising on the purchasing decision of Teh Gelas in Batam City. It also seeks to identify which of these factors plays the most dominant role in influencing consumer behavior. Furthermore, the study aims to provide insights into how marketing strategies can be optimized to attract and retain customers. The findings are expected to serve as a reference for businesses in the packaged beverage industry to strengthen their market positioning. Using a quantitative method with a descriptive approach, data was collected through an online questionnaire completed by 100 respondents. Data analysis techniques included validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing using t-tests. The results indicate that brand image, innovation, and advertising have a significant influence on purchasing decisions both partially and simultaneously. Advertising has the most dominant influence, as indicated by the highest t-value compared to other variables. The findings imply that a more effective marketing strategy in enhancing brand image, product innovation, and advertising exposure can improve the competitiveness of Teh Gelas in the packaged beverage market.

PENGARUH KEPERCAYAAN PADA PEMERINTAH, MORALITAS PERPAJAKAN DAN SOSIALISASI PERPAJAKAN TERHADAP KEPATUHAN PAJAK UMKM DI KOTA BATAM

Vincent Yang — 2025-12-25

This study was conducted to determine the factors that influence Tax Compliance among MSMEs in Batam City. These factors include Trust in Government, Tax Morality, and Tax Socialization. This study used a quantitative approach, with primary data obtained using questionnaires. The research population consists of MSMEs located in Lubuk Baja District and Bengkong District, totaling 237, with a sample size of 149 MSMEs, determined using the Slovin formula with a 5% error rate. This study employs Probability Sampling techniques using Random Sampling methods. The research methods include Descriptive Analysis, Instrument Testing, Classical Assumption Testing, Multiple Linear Regression Testing, and Hypothesis Testing, which were conducted using SPSS version 25. The research findings conclude that Trust in the Government, Tax Morality, and Tax Socialization simultaneously have a significant impact on MSMEs Tax Compliance in Batam City. Among these, Trust in the Government and Tax Morality significantly influence MSMEs Tax Compliance in Batam City. Meanwhile, Tax Socialization does not significantly influence MSMEs Tax Compliance in Batam City. It is concluded that H₁ is accepted, H₂ is accepted, H₃ is rejected, and H₄ is accepted.

PENGARUH KEPRIBADIAN KONSUMEN, KUALITAS PRODUK, DAN TAMPILAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA PCX DI KOTA BATAM

Raihan Muhammad Iqbal — 2025-12-25

This research study was conducted to evaluate the extent to which consumer personality, product quality, and product appearance influence the purchase decision of Honda PCX in Batam City. The research applies quantitative methods, utilizing 204 samples by applying Jacob's formula with purposive sampling techniques and the criteria that people have bought or owned a Honda PCX. Collection techniques through distributing questionnaires. Research checks using SPSS 26 include descriptive statistical tests, data quality tests, classical assumption tests, influence tests and hypothesis testing. The test results using multiple linear regression analysis state that consumer personality gets 9.1% associated with purchasing decisions. Product quality gets 36.5% associated with purchasing decisions. Product display gets a value of 15.8 associated with purchasing decisions. This shows the results of the variables of consumer personality, product quality, and product appearance simultaneously and importantly on purchasing decisions, by looking at R² 0.526, so that three of the variables listed obtained results 52.6% varied in relation to purchasing decisions. Referring to the results of the t test and F test, it confirms that consumer personality, product quality, and product appearance have a positive and significant influence on purchasing decisions for Honda PCX in Batam City.