SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa https://ejournal.upbatam.ac.id/index.php/scientia_journal <p><strong>SCIENTIA JOURNAL</strong> Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara,&nbsp; Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA JOURNAL ini dapat meningkatkan kualitas makalah hasil penelitian mahasiswa dan mengimplementasikan keilmuan mahasiswa. SCIENTIA JOURNAL terbit sebanyak 2 kali periode dalam satu tahun.</p> <p>e-ISSN :&nbsp;<a href="http://u.lipi.go.id/1566881898">2714-593X</a></p> en-US SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2714-593X PENGARUH KOMUNIKASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA DINAS KESEHATAN KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5650 <p>The purpose of this study was to determine whether communication and work discipline affect employee performance at the Batam City Health Office. This research was conducted using quantitative techniques. The population used consisted of 164 employees of the Batam City Health Office. The research sample used as many as 164 employees of the Batam City Health Office with the saturated sampling method. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests and hypothesis testing. Based on the results of multiple linear regression, communication has an effect of 0.392 or 39.2% on employee performance (Y) at the Batam City Health Office and work discipline (X2) has an effect of 0.490 or 49.0% on employee performance (Y) at the City Health Office. Batam. Communication factors and work discipline affect employee performance (Y) at the Batam City Health Office by 71.4%, according to the data of the coefficient of determination (R2). Based on the results of the t test, communication has a partially significant effect on employee performance and work discipline has a partially significant effect on employee performance, and the f test results show that communication and work discipline simultaneously have a significant effect on employee performance (Y) at the Batam City Health Office.</p> Siti Nadiah Albantani Asron Saputra Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 ANALISIS SANKSI PAJAK DAN TAX AMNESTY TERHADAP KEPATUHAN WPOP KPP PRATAMA BATAM SELATAN https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5735 <p><em>Tax is one of the biggest income of every country which obviously plays a huge role in the growth of said country. Indonesia’s largest income also came from taxes and all been built to maintain such situations or public facilities. Everything could be achieved if tax if properly paid and so the government must do something to increase taxpayer such pushing taxpayer using tax penalty or any others policy which raise the taxpayer inteserest on becoming a compliance tax payer,. This study is to find out about the impact of tax penalty and tax amnesty against individual taxpayer compliance at KPP Pratama Batam Selatan. as in form of quantitative study, the sample is collected using a survey which spread by google forms to 100 and more people,. The data analysis method in this study uses reliability as well as validity, also multiple linear analysis which is processed using the SPSS version 25 application. Based on the results of the test, it shows that Tax Sanctions and Tax Amnesty, affect taxpayers at KPP Pratama South Batam.</em></p> <p><em>&nbsp;</em></p> <p><strong><em>Keywords</em></strong><em>:</em><em> tax amnesty; tax compliance; tax penalty</em>.</p> Maria Octavia Panjaitan Poniman Lau Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KUALITAS PRODUK DAN PENETAPAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PT BATAM AUTO TEKNIKARYA https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5632 <p>Industry in the city of Batam has developed very well and continues to progress so that strategic plans must be supported. The strategic plan carried out by the Batam city government is to adjust the industry to the potential of national and international market shares. One type of industry that is becoming superior is the metal fabrication industry. One of the industrial companies engaged in metal fabrication in the city of Batam is PT Batam Auto Teknikarya, where the company produces metals such as metal cutting, designing and shaping metal, carrying out connect metal and reassemble it, etc. This study aims to determine how the influence of product quality and pricing on purchasing decisions partially and simultaneously. This study used 127 consumers as respondents at PT Batam Auto Teknikarya and were given questions in the form of a questionnaire. The study used a saturated sample technique, and used the 25th SPSS to process the collected data. The research uses questionnaire data that is filled out by consumers with information from consumer identities in the form of consumer profiles. The current research is using a method by distributing questionnaires in the form of several questions that have been made according to the variables in question and distributed to PT Batam Auto Teknikarya consumers. Therefore, this questionnaire was used as the primary research data. In this study, the Likert scale was used as a data measurement tool. The result is that product quality has a positive and partially significant effect on purchasing decisions, pricing has a positive and partially significant effect on purchasing decisions, product quality and pricing has a positive and significant effect on purchasing decisions simultaneously. Its R2 is 0.741, which means that the Purchase Decision described in Product Quality and Pricing is 74.1%.</p> Alvriza Daria Gandhi David Humala Sitorus Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 IMPLEMENTASI PERATURAN DAERAH NOMOR 11 TAHUN 2013 TENTANG PENGELOLAAN SAMPAH DI KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5722 <p>Policy implementation refers to the stage after a policy is developed and must be implemented. The government and the community must work together to get the best results, namely in the process of transporting, sorting, and managing waste in the community. The purpose of this study is to identify each step in implementing the policy of Regional Regulation No. 11 of 2013 concerning waste management in Batam City, in order to reduce waste pollution. The researcher uses descriptive research method with a qualitative approach and qualitative analysis methods in his research. This research was conducted with the assistance of the Environment Agency, cleaning staff, and community members involved in the waste management process. The process of socialization and education related to good waste management through waste banks and non-governmental organizations that have not been maximized, the strength of the Regional Revenue and Expenditure Budget (APBD) is lacking, and public awareness of clean living is the reason it still exists. problem in this case. Researchers assess that the current government policy program has been running well, but is still not ideal, and needs to be evaluated periodically.</p> <p><strong><em>Keywords: </em></strong><em>Implementation</em><em>; Waste Management; </em><em>Cleanliness</em><em>.</em></p> Liza Putri Andini Lubna salsabila Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KUALITAS PELAYANAN, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AISYAH BROWNIES BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5611 <p>Batam is one of the leading industrial cities in Indonesia and also one of the main entrances for the entry of foreign and domestic tourists. Batam is the main gateway to the inflow of foreign tourists in Kepulauan Riau. With a good quality of service then a strategic location and also attractive promotions carried out so that potential consumers know the existence of the products offered, this will be the beginning for consumers to make a purchase decision. This study aims to find out whether there is a partial or simultaneous influence between the quality of service, location and promotion on purchasing decisions at Aisyah Brownies Batam. The population in this study was 516 consumers of Aisyah Brownies Batam. The number of samples used was 225 people. Data collection techniques using questionnaires. The research method used is the quantitative method. The data is processed using the SPSS version 26 program. The results showed a significant influence of service quality on purchasing decisions with t test 2,247 &gt; t table 1,651, a significant impact of location was found on purchasing decisions with t test 3,965 &gt; t table 1,651, and also promotions had a significant impact on purchasing decisions with t value 2,376 &gt; t table 1,651. This research also proves that simultaneously the quality of service, location and promotion affects the purchasing decision at Aisyah Brownies Batam with the result of a calculated f value of 24.901 &gt; f table 2.645</p> Nofan Rizaldo Winda Evyanto Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI PT MYTRIP INDONESIA WHOLESALE TRAVEL AGENT BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5781 <p>The aim of the study was to determine the impact of brand image and promotion on <br>purchasing decision at PT Mytrip Indonesia Wholesale Travel Agent Batam. The <br>population used in this study was 110 people with the entire population being sampled. <br>The sampling technique used non-probability sampling with saturated samples and data <br>collection techniques using questionnaires. The data analysis method used the test of<br>validity, reliability classical assumption, influence and hypothesis test. Purchasing <br>decisions are consumer treatment of certain services to buy or not to buy them by <br>considering what their needs are. Purchases will be easy to make if consumers have a <br>positive view of a brand. Brand image is the embodiment of the overall perception of a <br>brand that is formed from a variety of complete information and strong knowledge of a <br>particular brand. Promotion is an activity carried out by companies that seek to influence <br>consumers to be persuaded to buy the services offered to them. The proceeds using <br>SPSS 26 and shows the brand image had a tcount value of 11.021 &gt; a tvalue of 1.98238 and <br>a promotion t-count of 9.138 &gt; a tvalue of 1.98238 a positive and significant effect on <br>purchasing decisions.</p> Jabalul Husna Nora Pitri Nainggolan Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 Makna Kemanusiaan Yang Tercermin Pada Film Zero To Hero Dengan Pendekatan Semiologi Roland Barthes https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5714 <p><em>Zero to Hero is a biographical film that depicts the life of a paralympic athlete named So Wai Wai. This film tells the story of the struggle of So Wai Wai and his mother who earned the nickname wonder mom, showing how So Wai Wai won her 5 gold medals in the Paralympics and her mother's struggle with her son who was diagnosed with jaundice where he couldn't walk until a miracle happened to him. The purpose of this study was to determine the identity of individual communication in the film Zero to Hero and to determine the meaning of denotation, connotation, and myth in the film Zero to Hero. This type of research is descriptive with a qualitative approach. The result of this research is the meaning of humanity in the film Zero to Hero based on Roland Barthes' semiotic analysis.</em></p> Hanifah Salsabila Hani Angel Purwanti Angel Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH PROMOSI, BRAND IMAGE DAN KUALITAS PRODUK TERHADAP BRAND LOYALTY DETERJEN MEREK RINSO DI KELURAHAN TANJUNG SENGKUANG KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5778 <p>This study aims to determine the effect of promotion, brand image and quality on consumer loyalty Rinso brand detergent. Collecting data using a questionnaire distributed to respondents totaling 100 samples using Rinso detergent. The sampling technique in this study uses the accidental sampling technique where all people who coincidentally meet with the researcher can be sampled if it is felt that the sample encountered meets certain characteristics needed by the researcher. The analytical method used is descriptive quantitative analysis and quantitative analysis with multiple regression. Partially, the results of this study indicate that promotion and quality have a positive and significant effect on consumer loyalty and brand image has no significant effect on loyalty. Simultaneously, the results showed that the variables of promotion, brand image and quality had a significant effect on consumer loyalty.<br>Keywords: Promotio, Brand Image, Quality; Customer Loyalty.</p> MEILANI WULANDARI Dr. Suhardi S. E. M. M Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PESAN MORAL PADA FILM IMPERFECT ANALISIS CHARLES SANDERS PEIRCE https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5708 <div class="page" title="Page 1"> <div class="layoutArea"> <div class="column"> <p>Films can be used to send messages, for example, in the form of moral messages contained in a film. The definition of morality in the general Indonesian dictionary is good or bad of aon and a person’s behaviouriourhis shows that morality is part of the term used in conveying the determinants of good and bad human behaviour. The purpose of this study is to determine the meaning and value of the moral message contained in the imperfect film. The design in this study uses the Semiotic Analysis method from Charles Sanders Pierce by taking the constructivism paradigm to see the moral message in the film Imperfect. The results of this study explain that there are several body shaming behaviours, namely physical viewing, ridicule and ridicule and the positive side is the existence of self-respect in religious tolerance, attention, and self-confidence. The conclusion shows that body sharing shaming behaviourhavioubehaviour bullet dbulletsecure so that it is very disturbing mentally, where essence he needs to get self-esteem from respect for himself, others, as well as the environment and life</p> </div> </div> </div> erfina dewintha dewintha Angel Purwanti,S.sos.,M.I.Kom Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU WATCHOUT DI MATAHARI BCS MALL BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5772 <p><strong><em>ABSTRACT</em></strong></p> <p><em>The purpose of this study was to analyze the effect of service quality and promotion on purchasing decisions for watchout shoes at Mata Hari BCS Mall Batam. This type of survey is a quantitative research that uses purposive sampling as many as 260 respondents and examined in detail using SPSS version 25, where t count 9,325 &gt; t Table 1,969 which is a significant value known to be 0,000 &lt; 0,05. This means that service quality has an influence and is important in making purchasing decisions. It is known that the t count for promotion is 8,672 &gt; t table of 1.969 and the significance value is 0,000 &lt; 0,05. This means that promotions are effective and important for purchasing decisions. Second, between service quality and promotion, there is an important (together) impact on the decision to buy watchout shoes at Mata Hari BCS Mall Batam. This can be seen from the F value of 309.960 (F count) &gt; 2.64 (Table F). Significant value 0,000 &lt; 0,05.</em></p> <p><strong><em>Keywords: </em></strong><em>Service Quality;Promotion and Buying Decision</em></p> Febrizal Asron Saputra, S.E., M.Si. Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 Indonesia https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5695 <p><em>In business the importance of strategy for achieving goals, profits and profitability is deciding how to make money each year. The responsibility strategy is identified by providing subsidies for company activities, expansion and investigation, and improving company implementation. Profitability is the company's ability to create (profit) all of its resources and capital in proportion to the contract. That studies aim to determine the effects of debt policy and profitabilities on dividend policies in companies in Manufacturing Companies on the Indonesia Stock Exchange. This research is a quantitative research. Participants in this study were all manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2017-2021 period. The sample size of this research is 9 companies. The results of the study conclude that debt policy does not have a significant negative effect on dividend policy in manufacturing companies on the Indonesia Stock Exchange. However, profitability partially has a significant effect on dividend policy in manufacturing companies on the Indonesia Stock Exchange. And debt policy and profitability simultaneously have a significant effect on dividend policy in manufacturing companies on the Indonesia Stock Exchange</em></p> sesiliana sesi Haposan Banjarnahor, S.E., M.SI. Haposan Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 ANALYSIS OF WORKING CAPITAL AND INVENTORY TURNOVER ON THE PROFITABILITY OF MANUFACTURING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5761 <p>This study aims to determine the analysis of the effect of working capital, inventory turnover on the <br>profitability of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock <br>Exchange (IDX) for the 2017-2021 period. This research consists of working capital variables (X1), inventory <br>turnover (X2) to profitability (Y). This study uses quantitative data types, while the data sources use <br>secondary data with library research data collection techniques. With a population of 30 companies and a <br>sample of 10 companies, the data processing technique used is data processing with SPSS version 25 <br>software. Y). The results of the joint test of Working Capital Variables (X1), Inventory Turnover (X2) showed <br>a significant effect on Profitability (Y). The coefficient of determination of 58.9% indicates that the Working <br>Capital Variable (X1), Inventory Turnover (X2) has an influence of 58.9% on Profitability and the remaining <br>41.1% is influenced by other variables not examined in this study.</p> Septika Sinaga Hermaya Ompusunggu Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH PELATIHAN DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT DUTA MULTI KARYA https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5688 <p>The purpose of this study was to determine whether training and work discipline affect work productivity at PT Duta Multi Karya. The research was conducted using quantitative techniques. The population used consisted of 130 employees of PT Duta Multi Karya. 130 employees of PT Duta Multi Karya were used as research samples using the saturated sampling method. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, training has an effect of 0.208 or 20.8% on work productivity (Y) at PT Duta Multi Karya and work discipline (X2) has an effect of 0.447 or 44.7% on work productivity (Y) at PT Duta Multi Works. The factor of training and work discipline has an effect on work productivity (Y) at PT Duta Multi Karya by 82.1%.8% according to the data of the coefficient of determination (R2). Based on the results of the t test, training has a partially significant effect on work productivity and work discipline has a partially significant effect on work productivity, and the f test results show that training and work discipline simultaneously have a significant effect on work productivity (Y) at PT Duta Multi Karya</p> Livia Novita M. Khoiri Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 TINJAUAN HUKUM MENGENAI PERLINDUNGAN KONSUMEN PAKAIAN BEKAS YANG DI IMPOR KE INDONESIA https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5750 <p>Selling used clothing is generally an illegal activity. This has been regulated in the Law on Trade which states that every importer is obliged to import goods in new condition. From the provisions of the Trade Law that have been described, a conflict arises where other rules contradict the rules in the Consumer Protection Act called imported goods that still allow business actors to market used goods (including clothing) if they have provided complete and accurate information. This study aims to determine Consumer Protection based on the Law on Consumer Protection. This study uses the author using a type of normative juridical research. The normative juridical research was chosen by the author because the research was carried out by examining library materials through data collection procedures and analysis of laws and regulations to organize and process various legal materials that are in harmony with the formulation of the problem being studied in the preparation of this study. And the legal form that can be taken by consumers can be litigation or non-litigation dispute resolution.</p> Liscka elvera Ajitya ukas Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 FAKTOR-FAKTOR YANG MEMPENGARUHI TURUNNYA HARGA SAHAM YANG TERDAFTAR DI BURSA EFEK INDONESIA https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5673 <p>The stock prices of automotive companies and their components experienced fluctuating<br />changes but on average decreased, this decline was caused by an analysis of liquidity,<br />activity and profitability. The purpose of this research is to see the effect of partial or<br />simultaneous liquidity, activity and profitability on the decline in stock prices of automotive<br />companies and their components listed on the Indonesia Stock Exchange (IDX) in 2017-<br />2021. The type of data in this study is quantitative, the source of data in this study is<br />secondary data with SPSS 22 analysis, the tests carried out are classical assumption<br />tests, multiple linear regression and also hypothesis testing with t-test and f-test. The<br />sample in this study is included in the type of purposive sampling. Partial results show that<br />liquidity has no effect on the decline in stock prices with a value (-1.449 &lt; 2.007), activity<br />affects the decline in stock prices with a value (7.012 &gt; 2.007), profitability does not affect<br />the decline in stock prices with a value (0.250 &gt; 0.05) , Simultaneously liquidity, activity<br />and profitability affect the decline in stock prices with (16,608 &gt; 3.18). In conclusion,<br />Liquidity has no effect on the decline in stock prices or H1 is rejected, Activity affects the<br />decline in stock prices or H2 is accepted, Profitability does not affect the decline in stock<br />prices or H3 is rejected, Liquidity, Activity and Profitability affect the decline in stock prices<br />or H4 is accepted.</p> Faisal Sunarto Wage Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH OPINI AUDIT, RASIO LIKUIDITAS DAN NILAI DIVIDEN TERHADAP HARGA SAHAM PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5742 <p><em>Banking stock prices during the last 5 years experienced fluctuating stock prices but overall the average decreased by -8% which was probably due to the auditor's opinion, liquidity and dividend value. The purpose of this research is to see the effect of audit opinion, liquidity and dividend value partially or simultaneously on the decline in stock prices in banking companies listed on the Indonesia Stock Exchange (IDX) in 2017-2021. the data in this study is quantitative, the source of the data in this study is secondary data with SPSS 22 analysis, the data collection technique in this study is by doing documentation, namely downloading the company's financial statements. The tests carried out are classical assumption tests, multiple linear regression tests and also tests hypothesis with t test and f test. The sample in this study is included in the type of purposive sampling. Partially, the results show that audit has no partial effect on stock prices with a value of (0.945 &gt; 0.05), liquidity does not partially affect stock prices with a value (0.157 &gt; 0.05), dividend values ​​partially affect stock prices with a value of (0.00 &lt; 0.05), audit opinion, liquidity and value simultaneously affect stock prices with a value (0.00 &lt; 0.05). In conclusion, audit opinion has no partial effect on stock prices or H1 is rejected, liquidity does not partially affect stock prices or H2 is rejected, dividend value has a partial effect on stock prices or H3 is accepted, audit opinion, liquidity and dividends have a simultaneous effect on prices. banking sector companies whose shares are listed on the Indonesia Stock Exchange in 2017-2021 or H4 are accepted.</em></p> Samuel fernando simamora Hermaya Ompusunggu Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS KONSUMEN PRODUK SOSRO DI KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5661 <p class="Judul1" style="text-align: justify; line-height: normal;">The development of a company is related to how a company wins business competition. Marketing strategies must be considered so that the products produced can be well received by consumers who use these products. The company is expected to be able to compete with competitors and adapt to technological advances that are now growing. The purpose of this study was to determine the effect of brand image, brand trust and brand awareness on consumer loyalty for Sosro products in Batam City. This research design uses research design and quantitative research methods. Data collection techniques by distributing questionnaires to customers of Sosro products in Batam City. The sampling technique in this research is purposive sampling with a population of 550 customers, the number of samples taken using the slovin formula calculation is 232 customers. The researcher uses SPSS version 25 data management tool. The results of this study indicate that brand image, brand trust and brand awareness simultaneously have a significant effect on consumer loyalty. The coefficient of determination test results show that brand image, brand trust and brand awareness affect consumer loyalty by 72.1% and the remaining 27.9% is influenced by other variables not examined in this study.</p> Sallyna Asron Saputra Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA ALFAMART BUKIT MELATI https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5738 <p><em>Current business developments that are increasingly rapidly making companies will be faced with a real competitive situation from the impact of modernization. The complexity resulting from this modernization, can give rise to serious problems related to marketing. whether the company's products or not will be strongly supported by superior strategies from the company compared to competitors in terms of marketing. The modernization of today's era also has an impact on people's lifestyles in meeting their needs. So in general, every company will try to advertise products by making banners, banners, billboards, brochures and others. However, due to the increasingly sophisticated era, companies are now also improving the quality of their advertisements by using the internet. Promotion through the internet is the most effective and efficient way of conveying information to consumers because of the large population of internet users (Tiurniari Purba, 2020: 766). Alfamart Bukit Melati is one of the Alfamart branches in the city of Batam. Alfamart is engaged in the trading industry and distribution of various products which in operation are in the form of mini markets. This study aims to see how the influence of service quality and promotion on customer loyalty at Alamart Bukit Melati. The population used was 120 respondents and in all sample locations with a saturated sample technique. For the value of the reliable coefficient on each variable greater than 0.60 is good and accepted, then the variables used in these indicators are reliable or reliable. The results of the coefficient of determination test (R2) show that at 59.8%, customer loyalty is influenced by service quality and promotion. So that 40.2% is influenced by other factors not discussed in this article. Based on the criteria if tcount &gt; ttable, then H0 is rejected and Ha is accepted, which means service quality (X1), and promotion (X2) affect customer loyalty (Y).</em></p> Veerou Mandarini Tiurniari Purba Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 ANALISIS SANKSI PAJAK DAN TAX AMNESTY TERHADAP KEPATUHAN WPOP KPP PRATAMA BATAM SELATAN https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5641 <p>Tax is one of the biggest income of every country which obviously plays a huge role in the growth of said country. Indonesia’s largest income also came from taxes and all been built to maintain such situations or public facilities. Everything could be achieved if tax if properly paid and so the government must do something to increase taxpayer such pushing taxpayer using tax penalty or any others policy which raise the taxpayer inteserest on becoming a compliance tax payer,. This study is to find out about the impact of tax penalty and tax amnesty against individual taxpayer compliance at KPP Pratama Batam Selatan. as in form of quantitative study, the sample is collected using a survey which spread by google forms to 100 and more people,. The data analysis method in this study uses reliability as well as validity, also multiple linear analysis which is processed using the SPSS version 25 application. Based on the results of the test, it shows that Tax Sanctions and Tax Amnesty, affect taxpayers at KPP Pratama South Batam.</p> Maria Octavia Panjaitan Poniman Poniman Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 EFEKTIVITAS PELAYANAN PEMUNGUTAN PAJAK KENDARAAN BERMOTOR MELALUI SAMSAT KELILING DI KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5733 <p><em>The efforts of the Regional Revenue Management Agency (BAPPENDA) in increasing motor vehicle tax revenues by providing Mobile Samsat services to make it easier for the community to make tax payments, especially people who live far from the Main Samsat. This is done with the aim of making people obedient in paying motor vehicle taxes. This study uses descriptive qualitative research to explain and provide an understanding of the effectiveness of motor vehicle tax collection services through the Mobile Samsat in the city of Batam. Sources of data used in this study are primary data and secondary data. The results of this study can be concluded that the effectiveness of motor vehicle tax collection services through the mobile samsat has been effective. However, there are still obstacles in the process of paying vehicle taxes, there are still complaints from taxpayers regarding the facilities and infrastructure, namely that there is no shelter that hinders the effectiveness of the Mobile Samsat service if the weather is rainy or hot. Then, the unstable internet network on the system used by Samsat Mobile, especially on rainy day.</em></p> <p><strong><em>Keywords:</em></strong><em> Effectiveness; Taxes; Mobile Samsat.</em></p> Lena Lena Timbul Dompak Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KINERJA KEUANGAN TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MANUFAKTUR DI BURSA EFEK INDONESIA https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5627 <p><em>This study aims to determine the effect of profitability ratios, liquidity ratios, and solvency ratios on profit growth in manufacturing companies listed on the Indonesia Stock Exchange (IDX). The variables in this study are net profit margin (NPM), return on assets (ROA), current ratio (CR), debt to asset ratio (DAR). The population used in this study is the food and beverage sub-sector of manufacturing companies on the Indonesia Stock Exchange for the period of 2021. The source of the data is obtained from the financial statements of companies listed on the IDX. The sampling technique in this study used purposive sampling technique, so that 55 company data were obtained. The data analysis technique was carried out by multiple linear regression analysis with the help of SPSS version 28. The results of the T test analysis showed that partially return on assets had a significant effect on profit growth, while net profit margin, current ratio, and debt to asset ratio had no effect on profit growth. Simultaneously return on assets, net profit margin, current ratio, and debt to asset ratio have a significant effect on profit growth in manufacturing companies on the IDX in 2021.</em></p> Hermika Juita Sinaga Sinaga Ronald Wangdra Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KOMPENSASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA PT KUMALA INDONESIA SHIPYARD DI KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5719 <p>The purpose of this study was to determine the effect of compensation and organizational culture on <br>performance on employee performance at PT Kumala Indonesia Shipyard in Batam City. This study uses<br>quantitative methods. The data is obtained by using numbers and the analysis is using statistical techniques. <br>The data taken for this study were 100 employees at PT Kumala Indonesia Shipyard in Batam City. Data <br>collection was done by using a questionnaire. The data analysis technique used is the analysis of grouping <br>the data based on the variables and types of respondents. This study concludes that compensation and <br>organizational culture affect motivation, compensation and organizational culture affect employee <br>performance, motivation affects employee performance and compensation and organizational culture affects <br>employee performance through motivation as an intervention variable.</p> Muhammad Fernanda Wasiman Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PT HOKSENG SOLUTION https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5780 <p>There is one company in Batam city named PT Hokseng Solution. The company is a company engaged in the sale of used industrial machine spare parts. This company was established with the intention of being able to play an active role in helping the economic growth of the city of Batam. Sales of new industrial spare parts are quite expensive so this company provides used spare parts with the aim of reducing the operational costs of existing industrial companies. The company is located at Jalan Orchard Boulevard, Belian, Batam. A company wants to run long term not far from customer satisfaction in transacting in the company. The company's main problem is that the company's consumers do not experience a significant or large increase or decrease. This is because the Company also has employees who are less able to solve the problems experienced by consumers and the lack of empathy given by employees to consumers. The company can keep its customers from declining, one of the reasons is that the price at PT Hokseng Solution can be said to be cheaper than the market price. The sampling technique that has been determined is the saturated sample technique which is a sampling technique which uses the entire existing population, namely 122 respondents. The results state that both partially and simultaneously price and service quality have a positive and significant impact on customer satisfaction at PT Hokseng Solution.</p> marco tanujaya suhardi suhardi Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 THE EFFECT OF MOTIVATION AND JOB SATISFACTION ON THE PERFORMANCE OF EMPLOYEES OF THE DRUG AND FOOD CONTROL AGENCY IN BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5712 <p>The purpose of this study was to determine the effect of motivation and job satisfaction on the performance of the Food and Drug Supervisory Agency employees in Batam, using a saturated sample of 106 respondents. The method used in collecting data in this study used questionnaire data. The data quality test uses validity and reliability tests, classical assumption tests and influence tests in this study using multiple linear regression analysis and analysis of the coefficient of determination, while in hypothesis testing this study uses t test and f test with the help of SPSS version 25 program. R square test got a score of 51% which states that there is an influence of motivation and job satisfaction on employee performance and the remaining 49% is influenced by other variables outside this study. The results of the multiple linear regression test prove that motivation affects performance with a score of 22% and job satisfaction affects performance with a score of 43.6%. Based on the results of the t-test and f-test, it can be concluded that motivation and job satisfaction have a partially significant effect on employee performance, and motivation and job satisfaction simultaneously have a significant effect on the performance of the Food and Drug Supervisory Agency employees in Batam.</p> A. Saiful Rosiin Saiful Asron Saputra, S.E., M.Si Asron Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH CITRA MEREK DAN DUTA MEREK TERHADAP MINAT BELI KONSUMEN E-COMMERCE BLIBLI PADA MASYARAKAT KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5776 <p>Alongside innovative advancement and PC organizations, they are developing quickly and<br>are a way to address and help the issues of inhabitants. Electronic business (online<br>business) is one of the advances in innovation connected with the handling of agreements<br>for the buy and offer of resources utilizing PC organizations or the Internet. This makes<br>rivalry in web based business extremely extraordinary, particularly because of the impact of<br>brand picture and the impact of organization brand delegates on purchaser interest in<br>buying. The point of this study is to comprehend whether there is an impact between the<br>brand picture variable and the brand representative variable on the buying plan of Blibli web<br>based business shoppers in Batam city society. This study distinguished an all out example<br>of 120 respondents among Blibli clients in the city of Batam. The strategy for data assortment<br>in this study was the dissemination of surveys among the respondents. The technique for<br>information examination was enlightening measurements utilizing SPSS (Statistical<br>Package for Social Sciences) rendition 26. The consequences of this study show that there<br>is a positive and critical effect among the factors of brand picture on purchaser interest in<br>buying Blibli-online business in Batam city local area and there is a positive and huge effect<br>among brand envoy factors on the purchasing interest of Blibli business shoppers in Batam<br>city local area. Simultaneously, there is a positive and huge effect of brand picture and brand<br>representatives on the purchasing interest of Blibli electronic business shoppers in Batam<br>city society</p> Billy Lee Sunargo Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH TINGKAT SUKU BUNGA, PROMOSI, DAN KINERJA KARYAWAN TERHADAP MINAT PEMINJAMAN NASABAH PADA PT ALCO DANA MANDIRI https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5702 <p>ABSTRACT<br>This study aims to identify the effect of interest rates, promotion, and performance, towards customers interest on loaning at PT Alco Dana Mandiri Batam. Population in this study are customers at PT Alco Dana Mandiri per year totaling 756 customer per 6 months calculation, and using a sample of 260 people. This research was conducted using the Random Sampling technique. technique used in this research consist in descriptive test, test of vailidty, reability test, test of normality, multicolinear test, heterocedasity test and using multiple linear regression test, determination test, t test and f test. The results of this study are that the calculated F value is 65.972 which is way higher than the f that show up in table which valued at 2.417 also the significance value in sig. resulting 0 value which is least than 0.05, therefore there is a simultaneous effect formed by all independent variables that consists of interest rates, promotion and performance.<br>Keywords: consumer interest in loan;interest rates; performances; promotion.</p> Rosalyn Sianipar Asron Saputra, S.E., M.Si. Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PERAN DINAS KOPERASI DAN USAHA MIKRO DALAM PENANGANAN DAMPAK COVID-19 BAGI UMKM KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5768 <p><em>Micro, Small, and Medium Enterprises (MSMEs) are community-based business activities that can increase income and economic equity of the community. Although it’s a strong sector, in fact, MSMEs cannot be separated from the impact of the Covid-19 pandemic. Through the Department of Cooperatives and micro enterprises, it takes the role of the government in carrying out economic recovery again through MSME activities that have been slowed down due to exposure to the Covid-19 pandemic. The purpose of this research is to find out the role of the Cooperative and Microenterprise office in handling the impact of Covid-19 for Batam city MSMEs, so that MSME activities can recover and rise again in the midst of the Covid-19 pandemic or the current post-pandemic. In this research, researchers used qualitative methods with descriptive approach. In handling the impact of Covid-19 for MSMEs, the Batam City Cooperative and Microenterprise Office plays a role in three things, namely as a regulator, facilitator, and catalyst. In all three roles, the Department of Cooperatives and micro enterprises Batam city has performed its role well. However, there are some factors that affect the Department of Cooperatives and Microenterprises in handling the impact of Covid-19 for Batam city MSMEs.</em></p> Novi Syavitri Lubna Salsabila Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN MAXIM DI KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5692 <p>This study aims to determine the effect of service quality, product quality and promotion on Maxim's customers satisfaction in Batam simultaneously and partially. The sample# in this study were customers' of Maxim, in Batam, Sagulung sub-district and Batam City, totaling 400 respondents with non-probability sample method. The results of the study indicate that service quality, products quality and the promotion have a positive effect on customer satisfaction with the regression equation Y = 5.177 + 0.2481X1 + 0.301X2 + 0.280X3. The contribution of the influence of service quality, product quality and promotion to customer's satisfaction simultaneously is 68.8%, the calculated F value is greater than F tabe or (291.197 &gt; 2.6049) with a significance of 0.000 &lt; 0.05. There is a simultaneous positive and significant effect among service quality, products quality and promotion on customer's satisfaction.</p> Strahel Idauli Kristin Marbun Asron Saputra Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 Pengaruh Kompetensi Objektivitas dan Tekanan Anggaran Waktu Terhadap Kualitas Hasil Audit Pada Perwakilan BPKP Provinsi Kepri https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5757 <p><em>The purpose of this study was to determine the effect of competence, objectivity and time budget pressure on the quality of audit results and research was carried out at the BPKP Representative of the Riau Islands Province. The research was conducted using quantitative methods using SPSS statistical tools, the number of samples was 100 auditors. The results of the study that (1) competence has a positive and significant effect on the Quality of Audit Results at BPKP Representatives of Riau Islands Province; (2) objectivity has a positive and significant effect on the quality of audit results at BPKP Representatives of Riau Islands Province; (3) time budget pressure has a positive and significant effect on the quality of audit results at BPKP Representatives of Riau Islands Province; (4) competence, objectivity, and time budget pressure have a positive and significant effect on the quality of audit results simultaneously at the Riau Islands Province BPKP Representative.</em></p> Puspa Nitha M. Sunarto Wage Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH LINGKUNGAN KERJA, KOMUNIKASI, DAN STRES KERJA TERHADAP KEPUASAN KERJA KARYAWAN SOUTHLINKS COUNTRY CLUB BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5687 <p>The purpose of this study was to determine whether the work environment, communication and job stress affect job satisfaction at Southlinks Country Club Batam. This research was conducted using quantitative techniques. The population used consisted of 145 respondents at Southlinks Country Club Batam. The research sample used as many as 152 respondents at Southlinks Country Club Batam using the slovin formula. Questionnaires were used as a data collection technique. By using SPSS 25 software, data analysis techniques include descriptive statistical tests, data quality tests, classical assumption tests, influence tests, and hypothesis testing. Based on the results of multiple linear regression, the work environment (X1) has an effect of 0.164 or 16.4% on job satisfaction (Y) at Southlinks Country Club Batam, communication (X2) has an effect of 0.368 or 36.8% on job satisfaction (Y) at Southlinks Country Club Batam and work stress (X3) have an effect of 0.202 or 20.2% on job satisfaction (Y) at Southlinks Country Club Batam. Work environment factors, communication and work stress affect job satisfaction (Y) at Southlinks Country Club Batam by 64.7% according to the data of the coefficient of determination (R2). Based on the results of hypothesis testing, it was found that the work environment, communication and work stress had a positive and significant effect partially or simultaneously on job satisfaction (Y) at Southlinks Country Club Batam.</p> Vinla Samwita Hikmah Hikmah Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT LUBRICANT INDO MAKMUR https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5746 <p>Market changes make entrepreneurs continue to adapt and monitor today's business competition. The company's key in marketing goods or services is to determine a good or appropriate strategy in facing the competition in the market. Service quality is also a factor that determines the company's success. Because if the quality of service provided to consumers can be well received or in other words in accordance with the expectations of these consumers, the consumers will feel trust and satisfied and will become loyal customers of the company. Trust is also one of the factors that can win the competition in the company. Confidence can also add positive value, whether it's one party's belief in resilience, reliability or another. If the company can make customers feel satisfied, it can create customer loyalty to the company. This research has a comparative causal research type, with a total population of 122 customers. Then the sample size technique uses non-probability sampling where the number of samples is the same as the population. This research shows that service quality, trust and customer satisfaction have a coefficient of determination of 82.5% on customer loyalty at PT Lubricant Indo Makmur.</p> joko ariono Suhardi Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 KUALITAS PELAYANAN PUBLIK DALAM PEMBUATAN PASPOR DI KANTOR IMIGRASI KELAS 1 KHUSUS TPI BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5669 <p>The Government as a provider of public service needed by the community must be responsible and continue to strive to provide the best service for the sake of improving public service. On the other hand, community satisfaction is measure of the success of public services provided by public service provided. This research is a descriptive study using a qualitative approach to determine the quality of public service in making passport at the Immigration Office Class I Special TPI Batam. The increasing number of passport application must of course be in line with improving the quality of service. The indicator used are tangible, reliability, responsiveness, assurance, emphaty, as well as factor that affect service quality namely organization, public service apparatus, service system. The result show that there are still indicators that have not been met, namely the tangible there is still a lack of parking space, the responsiveness of officer is still not responsive enough to provide direction, the emphaty is that there are officers who are not friendly in providing service, the assurance dimension is that there are still applicants who receive services exceeding the promised time, and the factor thataffects the service is the lack of human resources.</p> Seling Rahmawati Timbul Dompak Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1 MODEL KOMUNIKASI TENAGA KESEHATAN DALAM PEMBINAAN WASPADA COVID 19 DI LABORATORIUM PLUS KOTA BATAM https://ejournal.upbatam.ac.id/index.php/scientia_journal/article/view/5739 <p><em>Covid-19 is a health problem that has not been resolved until now. The virus that has hit almost all over the world has become a global epidemic that is being sought as a way out for its prevention. There is a lot of information about COVID-19 circulating among the public. Not infrequently a lot of deviant information is conveyed. The role of health workers as people who have the credibility to explain information about this covid-19 This research tries to see how the communication model used by health workers in fostering COVID-19 alert for patients in the laboratory plus the city of Batam to reduce the number of people who are infected and efforts to cure patients who have been infected. The method used is the method of observation, interviews, and documentation. The results showed that the model used to convey information to patients is a direct and indirect communication model.</em></p> Verina Melisa Putri Verina Sholihul Abidin ,S.Sos.,M.I.Kom Copyright (c) 2022 SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa 2022-09-13 2022-09-13 5 1