Aim and Scope

JMMS aims to provide a rigorous and inclusive forum for scholarly inquiry across a broad range of management and marketing-related disciplines. The journal encourages interdisciplinary approaches and welcomes both quantitative and qualitative methodologies. Topics covered by the journal include, but are not limited to:

• Marketing Strategy, Consumer Behavior, and Brand Management
• Digital Marketing, Social Media Marketing, and E-Commerce
• Strategic Management and Corporate Governance
• Human Resource Management and Organizational Behavior
• Leadership, Organizational Culture, and Change Management
• Public Administration, Policy Studies, and Governance
• Entrepreneurship, Innovation, and Small Business Management
• International Business and Global Marketing
• Operations Management and Supply Chain Management
• Sustainable Business Practices and Corporate Social Responsibility (CSR)
• Financial Management and Business Economics
• Nonprofit Management and Social Organizations

The journal is particularly interested in research that bridges theory and practice, addresses emerging challenges in contemporary organizations, and contributes to evidence-based policy and managerial decision-making.