PENGENALAN PRODUK BARU PROCTER AND GAMBLE MENNGUNAKAN AUGMENTD REALITY BERBASIS ANDROID

Abstract

The number of companies competing to present technology and information in modern times, especially in the field of sales to promote products. In this case it is less effective if introducing the product only in the form of brochures or 2D images. this research aims to build a new product introduction application using augmented reality with markerless method based on android. With the application of augmented reality objects in the introduction of products can be used as 3D images. research was held at PT Sumber Sari Batam. Data collection method used is interviews that are asked questions to sales managers and sales supervisors related to the introduction of new products, by means of observation, namely by conducting observations directly spaciousness. Development methods used include needs analysis, data collection, application design, apilkasi making, implementation and results. The final result of this study is a new product introduction application procter and gamble using android-based augmented reality and marker book form. This technology does not close the possibility can be used as a tool to introduce new products that are more innovative. By highlighting the rear camera in the marker book, the user can directly view the product image in 3D on the smartphone screen in real time.