DESAIN PRODUK MAKANAN LOKAL BERBASIS INDUSTRI KECIL MENENGAH

Ali Alamsyah Kusumadianata, Maria Fitriah

Abstract

Increasing the number of local food businesses in the form of products that are worth selling the industry is
increasing in quantity and quality. Bogor is one of the tourist destinations with local food identity. Therefore
the research has purposes (1). Describe the visual communication design of food label of small and medium
industry circulating in Bogor city. (2). Describe the aspects of small and medium industry food labels that
have been adopted by small and medium-sized industries. (3). Analyze consumer buying interest in small and
medium industries. The research method uses a qualitative approach where the analysis used is the case and
the semantics of the product are visually observed. The results show that the local product has a cultural
aesthetic value that is able to lift tourism by generating visual communication design, by showing the label
information aspects of the production contained on the packaging. It can be able to attribute tourist visits in
consuming local products by improving the quality of packaging product design.