EFEKTIFITAS PENGGUNAAN MEDIA KOMUNIKASI DALAM RANGKA SOSIALISASI PROGRAM GPMB (GERAKAN PEMBINAAN MASYARAKAT BACA) DI JAWA BARAT

Tine Silvana R ,H. Rohanda

Abstract

This research explore efectivity of media uses for GPMB’s (Gerakan Pembinaan Masyarakat Baca) program
at jawa Barat. This research aim to explore attractiveness of message, content of information, and obstacles
of media communication at socialization of GPMB’s program in Jawa Barat. The research method’s is
qualitative descriptivvw which explain the fact sistematicly ang has specific population characteristics
carefully. The data collected by interview 8 leader of library as coach of GPMB, observation to road show at
Ciamis, Bogor and Karawang. The result of this research show content of information use manual book,
brochure, news paper and billboard was completed about this program. The format of content of information
was easy to understanded. The obstacles from delivery message was lack of interested for read. The efective
way to delivery the message was from roadshow but they cann’t delivery all of content information to all of
target information. This research suggest “Bapusipda” will guide and give media information routinely to
all library at Jawa Barat
Efectivity of media communication, socialization, Gerakan Pembinaan Masyarakat Baca