Evaluasi Pentingnya Lokasi Sentra Oleh-Oleh untuk Pariwisata Kota Batam


  • Nofriani Fajrah Putera Batam University
  • Sri Zetli Putera Batam University


Location, Souvenier Centre, Tourism


Batam City is now starting to turn into a tourism city. However, Batam tourism has not been equipped with a souvenir sales center to introduce Batam city characteristics. The aims of this research is to evaluate the important of availability the souvenir centre for Batam City Tourism. The method used is the descriptive-quanititative model from the data that has been collected. The data collected by voice of curtomer method to find the gap of the needed of souvenir centre for the tourist. Based on the research results will find that the location of souvenir centre is important to support Batam Tourism. This is because souvenirs are part of the process of introducing the culture of an area to tourists. Therefore, the Batam city government needs to pay attention to the needs of tourists who travel to Batam City by providing a souvenir center in the tourist center of Batam City.


Dinas Kebudayaan dan Pariwisata, P. K. (2019, Agustus 2). Kunjungan Wisman ke Batam Naik 20 Persen. Retrieved from Dinas Kebudayaan dan Pariwisata Pemerintah Kota Batam: https://disbudpar.batam.go.id/2019/08/02/kunjungan-wisman-ke-batam-naik-20-persen/
Goo, Y. J., & Shen, M. J. (2011). The Relationship Between Authenticity and The Souvenir Purchase Intent. Pan-Pacific Management Review, 14(2), 109-129.
Han, P. (2018). Culture and Souvenir Shopping: How do Chinese Cultural Values Play a Role in Outbound Chinese Tourists’ Souvenir Shopping? Norway: Department of Tourism and Northern Studies, The Arctic University of Norway.
Héroux, L., & Church, N. J. (2014). Marketing Strategies of Gift and Souvenir Shops in Canada and the United States: A Comparative Exploratory Study. Tourisme en Amérique latine, 33(2).
Horodyski, G. S., Manosso, F. C., Bizinelli, C., & Gândara, J. M. (2014). Gastronomic Souvenirs as Travel Souvenirs: A Case Study in Curitiba, Brazil. Via Tourim Review, 6(01).
Marzouki, S. Y. (2020). Studying the Vital Role of Souvenirs Industry as an Essential Component of Tourist Experience: A Case Study of the United Arab Emirates (UAE). Journal of Tourism, Hospitality and Sports, 46, 24-33.
Nurhadi, F. D., Mardiyono, & Rengu, S. P. (2014). Strategi Pengambangan Pariwisata oleh Pemerintah Daerah terhadap Pendapatan Asli Daerah. Jurnal Administrasi Publik (JAP), 2(2), 325-331.
Penerliev, M. (2012). The Souvenir Industry as an Additional Tourist Activity. Quaestus: Multidiciplinary Research Journal, 03, 67-72.
Saroh, S., Suharyono, Fauzi, A., & Utami, H. N. (2016). Model of Consumer Behavior in Buying Souvenirs in Tourism Area. International Journal of Management and Administrative Sciences (IJMAS), 3(4), 34-47.
Singh, M. (2017). Community Perspective on Role of Souvenirs in Tourism Promotion – A Case Study of Basholi, Jammu, J&K. OSR Journal of Business and Management (IOSR-JBM), 19(11), 28-33.
Wilkins, H. (2011). Souvenirs: What and Why We Buy. Journal of Travel Research(December), 1-23.



How to Cite

Fajrah, N., & Zetli, S. (2021). Evaluasi Pentingnya Lokasi Sentra Oleh-Oleh untuk Pariwisata Kota Batam. Prosiding Seminar Nasional Ilmu Sosial Dan Teknologi (SNISTEK), 3, 120–125. Retrieved from https://ejournal.upbatam.ac.id/index.php/prosiding/article/view/3625




Most read articles by the same author(s)

1 2 > >>