Pembinaan Pemberdayaan Pemasaran Berbasis E-Commerce Pada UKM Rafflesia Di Kota Batam
Kata Kunci:
Coaching, Empowerment, Marketing, Based on E-Commerce.Abstrak
The implementation of community service activities that will be carried out in the form of fostering E-Commerce-Based Marketing Empowerment which is located at Rindang Garden Blok B2 No. 04 Buliang Batu Aji Village, Batam. Based on the results of interviews in the field that Rafflesia SMEs have problems marketing their products. In general, SMEs have limitations in mastering the use of information technology facilities plus marketing media that are less well known by the public. SMEs or conventional entrepreneurs consider accounting records to be a hassle. The training method used is to provide training on training using an online website. The methods used in the development of Rafflesia UKM that will be given are survey methods, lecture methods, discussion methods and training methods. The sustainability of the results of the coaching activities is that Rafflesia SMEs are expected to be able to manage marketing through web-based e-commerce.
Referensi
Bagi Ibu Rumah Tangga, Remaja Putri Dan Kelompok Usaha Bersama Mutiara Kota Jambi. Jurnal ABDIMAS Unmer Malang, 31(6), 43–53. https://doi.org/ISSN: 2548-7159
Dinas, & Kependudukan. (2015). Catatan Sipil Kota Batam, Jumlah Penduduk Batam. Kota Batam.
Ernani Hadiyati, Gunadi, I. A. (2018). Pelatihan Tata Kelola Pemasaran Produk Berbasis Mobile Marketing UKM Industri Perak. Jurnal ABDIMAS Unmer Malang, 3(2), 33–43. https://doi.org/ISSN: 2548-7159
Kementerian, K. (2014). UMKM Berpotensi Meningkat Pendapatan Negara.
Khairunnisa, I. dan T. (2017). Inisiasi Pemasaran Daring Di Kelompok Usaha Melur Di Desa Sambirejo, Kecamatan Precut Sei Tuan. Jurnal ABDIMAS Unmer Malang, 23(1), 1–12. https://doi.org/ISSN:2548-7159
Shoes, J., & Windys. (2018). pelatihan keuangan dan teknologi informasi pada usaha pengrajin sepatu Jondy Shoes dan Windys Shoes. Jurnal Karya Abdi Masyarakat, 2(1), 15–22. https://doi.org/ISSN: 2548-7159
Titus, Eka, Rachman, & Hidayat, S. (2018). Peningkatan kualitas produksi UKM percetakan di Karangpilang Surabaya dan Krian Sidoarjo. Aksiologinya: Jurnal Pengabdian Kepada Masyarakat, 2(1), 33–38. https://doi.org/ISSN: 2528-4967
##submission.downloads##
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2022 Prosiding
Artikel ini berlisensi Creative Commons Attribution 4.0 International License.
