PENGARUH KREDIBILITAS KONTEN EDUKASI KANAL YOUTUBE KOK BISA? TERHADAP KEBUTUHAN INFORMASI FOLLOWERS

Authors

  • Siti Nur Aisyah Universitas Putera Batam
  • Michael Jibrael Rorong Universitas Putera Batam

DOI:

https://doi.org/10.33884/scientiajournal.v5i5.7880

Abstract

The modern human being can be said to be very reliant on the ease and convenience of the
internet. In the middle of the 2000s, the Internet had a boom that transformed it into a
platform for disseminating content. As a result, numerous blogs, video sharing websites, and
social networking sites appeared that year. Additionally, social media can be used for the
good of individuals, communities, businesses, and organizations. Youtube is one form of
social media that is popular with people, groups, businesses, and organizations. Credibility
is the perception of a communicator based on his point of view, which offers an evaluation
of the personality or character of a communicator. For a communicator, credibility is a quality
they need to possess since it allows them to transmit facts and thoughts with confidence.
The purpose of this study is to ascertain the trustworthiness of educational information on
YouTube and its impact. Why is that? to the followers' informational requirements. A Likert
scale is used to collect data through online surveys or questionnaires as part of the
quantitative research methodology. According to the study's findings, followers of a YouTube
account may be more interested in receiving information if it is credible. Why is that? How
come, in the eyes of a YouTube account's followers? The information displayed is a
subjective evaluation of the procedure or system employed by the YouTube account holder.
Why is that? How come, in the eyes of a YouTube account's followers? The information
displayed is a subjective evaluation of the procedure or system employed by the YouTube
account holder. Why is that? in producing valuable material that meets the community's
overall information demands. The conclusion is that the reliability of the content (X1) on the
Youtube account has a favorable affect on raising interest in the need for information (Y).
How come? with a percentage of 29,8%.
Keywords: Credibility, Youtube Account Information Needs

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Published

2023-09-14