PENGARUH KUALITAS PRODUK, DAN PROMOSI TERHADAP MINAT BELI PENGGUNA E-COMMERCE BLIBLI DI BATAM

Abstract

Research that aims to find the results of the hypothesis on each variable studied.
The hypothesis studied was to determine the effect of product quality and
promotion on buying interest of Blibli e-commercial users in Batam. The research
examined 398 residents of the Beduk tj.Piayu sei. then the research will produce
calculations using SPSS version 26. In the research the effect test on product
quality t test (X1) is obtained 16.636 > t table 1.971 and 0.000 significant < 0.05.
This means that product quality has a positive and significant effect on Purchase
Intention. So the first hypothesis can be accepted. The t test on Promotion (X2)
obtained 20.636 > t table 1.971 and was significant 0.000 <0.05. This means that
promotion has a positive and significant effect on buying interest. Then the second
hypothesis can be accepted