PENGARUH PRODUK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE I PHONE DI BATAM
Kata Kunci:
Product; Price; Decision Of Purchasing.Abstrak
Changes in the environment constantly rolling in the process of development of a State, either directly or indirectly affect the life of the economy and society. In a highly competitive globalization, every organization will try to survive. Companies are faced with such complex circumstances and are required to be able to determine a strategy as a tool to deal with the situation. One step is to run an effective and efficient marketing concept. The purpose of this research is there is influence between product, price, promotion and distribution channel to decision of purchasing mobile phone Iphone dibatam in this research is all population which is used is consumer who buy mobile phone Iphone in Town batam. The retrieval technique used is Likert scale. The samples taken based on the above formula is 400 people. Analyzer used is doubled linear regression with first tested with validity test and reliability. The result of this research is product, promotion price and distribution channel to decision of purchasing mobile phone in batam.
Referensi
Arikunto (2010). Dasar Dasar Evaluasi, Penerbit Rineka Cipta Bandung. Effect Of Brand Equity Components On Purchase intention. International Business and Management, 2 (2), 149-158.
Kasali, R ( 2009) Manajemen Produk, Gramedia, Jakarta
Keller, K. L. (2009). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57 (1), 122.
Kotler, P. dan Armstrong, G. (2012). Principle of Marketing, Fourteen Edition. California. Kuncoro, M (2010) Metodologi Penelitian. Penerbit Erlangga Jakarta
Malhotra ( 2009) Riset Pemasaran pendekatan Terapaan. Penerbit, Index Jakarta Muhidin (2008). Analisis Jalur, Penerbit Graha Ilmu, Yogyakarta
Priyatno, D. (2010). Mandiri Belajar SPSS. Penerbit Graha Ilmu, Yogyakarta Rangktui. F. (2009). Strategi Riset dan Memenangkan Pasar Pemasaran Cetakan ke 12 PT. SUN Jakarta
Rudianto, gaguk; Aldriani, Yessie. (2018) PENGAJARAN KOSA KATA BAGI MAHASISWA EFL DENGAN MENGGUNAKAN GAME. JURNAL BASIS, [S.l.], v. 5, n. 2, p. 53-62, nov. 2018. ISSN 2527-8835. Available at: http://113.212.163.133/index.php/basis/article/view/770
Sembiring, Wulan Angelia; Ambalegin, Ambalegin (2019) ILLOCUTIONARY ACTS ON ALADDIN MOVIE 2019. JURNAL BASIS, [S.l.], v. 6, n. 2, p. (277-284), nov. 2019. ISSN 2527-8835. Available at: http://113.212.163.133/index.php/basis/article/view/1419
Santoso, Singgih, (2008). Statistik Parametrik non Parametrik, Andi Yogyakarta Sugiyono (2012). Metode Penelitian Manajemen. Alfabeta, Bandung
Suyanto, M.2007. Smart Leadership, Belajar dari Kesuksesan Pemimpin Top dunia. Penerbit Andi offset Yogyakarta.
Santoso, S. (2001). Mengolah Data Statistik Secara Profesional. PT. Alex Media Komputindo. Jakarta. Sugiyono (2008). Metode Penelitian Manajemen. Penerbit Alfabeta Bandung
Schiffman, L.G dan Kanuk, L.L. (2004). Consumer Behavior. New Jersey: Perason Prestice Hall.
Tjiptono, F. (2008). Strategi Pemasaran. Yogyakarta: CV. Andi Offset (Penerbit ANDI).
Wibowo, Agung Edy (2012) Aplikasi Praktis SPSS dalam Penelitian,. Peneribit Gava Media, Yogyakarta
Wibowo, Agung Edy (2013) SPSS dalam Perspektif dan Riset Bisnis. Penerbit Gava Media
