PENGARUH KUALITAS PRODUK, HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN DI PASAR TOSS 3000 JODOH
Kata Kunci:
product quality; price; location; purchasing decisionAbstrak
Toss 3000 Jodoh Market, Batam is a traditional market that sells various household needs. Toss 3000 market has problems in product quality, price and location. To overcome problems in business that occur in the market, traders in the Toss 3000 market need to review the influence of product quality, price, and location on consumer purchasing decisions. The purpose of this study was to determine the effect of product quality, price and location on consumer purchasing decisions on the Toss 3000 Jodoh, Batam market. This research was conducted by taking a sample of 100 consumers in the Toss 3000 market who had shopped more than once. The variables used in this study are product quality (X1), price (X2) and location (X3) as independent variables and purchasing decisions (Y) as the dependent variable. The analysis technique used in this study is multiple linear regression analysis, using SPSS20 software to test the validity and reliability before each statement previously submitted is a linear regression analysis test. The results showed that product quality, price and location had a significant influence on consumer purchasing decisions.
Referensi
Junio Andreti, Nabila H Zhafira Vol. 2, No. 6, 2013,72-78 The Analysis of Product, Price, P1ace, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia.
Mariska Deasy Paramitha, Imroatul Khasanah Vol. 4, No. 2, 2015,1-10 Analisis Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembe1ian (Studi Pada Konsumen Mie Nges-Nges Banyumanik Semarang).
Fifyanita Ghanimata, Mustafa Kama1. Vol.1, No. 2, 2012,1-10 Analisis Pengaruh Harga, Kua1itas Produk, Dan Lokasi Terhadap Keputusan Pembelian(Studi Pada Pembeli Produk Bandeng
Juwana Elrina Semarang) Junio Andreti, Nabila H Zhafira Vol. 2, No. 6, 2013,72-78 The Analysis of Product, Price, P1ace, Promotion and Service Quality on Customers’ Buying Decision of Convenience Store: A Survey of Young Adult in Bekasi, West Java, Indonesia
Mariska Deasy Paramitha, Imroatul Khasanah Vol. 4, No. 2, 2015,1-10 Analisis Pengaruh Kua1itas Produk, Harga dan Lokasi Terhadap Keputusan Pembe1ian (Studi Pada Konsumen Mie Nges-Nges Banyumanik Semarang).
Owusu Alferd ISSN 2222-1905 (paper) Vol. 5, No. 1, 2013,179-199 Influences of price and quality on consumer purchase of mobile phone in the kumasi metropolis in ghana a comparative study Rudi Yanto Batara Silalahi & Letanli Ayu Susantri, 2018).
Pengaruh kualitas produk, tempat, dan harga Terhadap keputusan pembelian pakaian bekas Di pasar seken aviari.
Kuswanto, D. (2012). Statistik Untuk Pemula dan Orang Awam. (R. Maulana, Ed.). Jakarta: Laskar Aksara.
Noor, J. (2012). Metodologi Penelitian : Skripsi, Disertasi dan Karya Ilmiah. Jakarta: Kharisma Putra
Utama. Priyatno, D. (2011). Be1ajar Cepat Olah Data Statistik dengan SPSS. Yogyakarta: Andi.
Priyatno, D. (2012). Cara Kilat Belajar Ana1isis Data dengan SPSS 20. (B. R. W, Ed.). Yogyakarta: C.V ANDI OFFSET.
Rianse, U., & Abdi. (2008). Metodologi Penelitian Sosial dan Ekonomi (Teori dan Aplikasi) (1st ed.). bandung: Alfabeta.
Shultoni, A., & Yuniati, T. (2016). Pengaruh Motivasi, Jenjang Karir, Disiplin Kerja Terhadap Kinerja Karyawan Dengan Kompensasi Varibel Intervening. Jurnal Ilmu Dan Riset Manajemen, 5(4), 1–23.
Sugiyono. (2012). Metode penelitian kuatintatif, kua1itatif dan R&D (13th ed.). Bandung: Alfabeta.
Wibowo. (2012). Aplikasi Praktis SPSS Dalam Penelitian. (M. . Dr.Ir.Drs. Adji Djojo, Ed.) (1st ed.). Yogyakarta: Gava Media.
