PENGARUH KUALITAS PELAYANAN DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT NG TECH SUPPLIES

Abstrak

In this era of covid-19, the competition in the business world is getting tougher along with
the times and increasingly sophisticated technology. So that makes the company must
strive and struggle to maintain its business so that its existence is accepted by consumers
in the Indonesian market, where each company will continue to innovate and strive to
provide the best quality in meeting customer desires This research is to determine the
effect of service quality, completeness product to purchase decisions at PT Ng Tech
Supplies.This reseach using method quantitative approach. And in this reseach the total
population were 118 consumers, using simple random sampling technique and using the
Slovin formula. Then the data uses a questionnaire whose results will be tested using the
SPSS version 25 application. The test results obtained are the service quality variable has
a significant influence on purchase decisions with sig 0.921 <0.05, then the completeness
product variable has a significant influence on purchase decisions with sig 0.000 < 0.05,
and service quality, completeness product simultaneously have a positive and significant
effect on consumer satisfaction with sig 0.000 < 0.05.