STRATEGI KOMUNIKASI ANTAR BUDAYA KAUM PERANTAU
Kata Kunci:
Communication Strategy; Identity Existence; Intercultural CommunicationAbstrak
Paguyuban Kepodang Mas, better known as a community group, that gathers based on the same ethnicity,
namely Javanese ethnicity, is a community that was founded on April 25, 2010, based on ideas and
agreements from people from Banyumas, Purbalingga, and surrounding areas who live and settle in Batam
city. Paguyuban Kepodang Mas has two community goals, the first is to strengthen the ties of brotherhood
among Purbalingga residents who live in the same area, in this study is Batam City and the second is to
create and maintain unity and unity in-order-to create a more intimate sense of brotherhood. thorough. The
purpose of this study was to find out how the intercultural communication strategy in the existence of the
identity of the immigrants in Batam City in the Kepodang Mas Community took place. This study uses a
descriptive qualitative research method with the technique of observation, in-depth interviews, and
documentation. The result of this research is that the communication strategy carried out by the Kepodang
Mas Community is considered successful because it gets the attention of the public in carrying out its
activities. There are four forms of communication strategies carried out by the Kepodang Mas Community,
namely: (1) Indirect communication through social media Facebook, Whatsapp, and Youtube; (2)
Interpersonal communication for fellow members through monthly meeting, lottery club, and visitting each
member’s home; and (3) Public communication through art performances, annual gathering, and
socialization.
Referensi
Ardinal Barlan, Z., & M. Kolopaking, L. (2015). Peran Paguyuban Dalam Pembangunan Kawasan Desa. Sodality: Jurnal Sosiologi Pedesaan, 2(2), 115–123. Https://Doi.Org/10.22500/Sodality.V2i2.9419
Fitrah, M., & Luthfiyah. (2017). Metodologi Penelitian: Penelitian Kualitatif, Tindakan Kelas & Studi Kasus. Sukabumi: CV Jejak.
Fitria, R. (2017). Strategi Komunikasi Pada Masyarakat Multikultural, 21–28.
Hermanto, A. P. (2020). Pengaruh Komunikasi Interpersonal Terhadap, 01(12), 49–59.
Liliweri, A. (2011). Dasar-Dasar Komunikasi Antar Budaya. Yogyakarta: Pustaka Pelajar.
Mardjono. (2013). Televisi Media Apresiasi Seni Masyarakat. Gelar: Jurnal Seni Budaya, 11(2), 168–179.
Marta, S. (2014). Konstruksi Makna Budaya Merantau Di Kalangan Mahasiswa Perantau. Jurnal Kajian Komunikasi, 2(1), 27. Https://Doi.Org/10.24198/Jkk.V2i1.6048
Paramita, S., & Sari, W. P. (2016). Intercultural Communication To Preserve Harmony Between Religious Group In Jaton Village Minahasa (Komunikasi Lintas Budaya Dalam Menjaga Kerukunan Antara Umat Beragama Di Kampung Jaton Minahasa). Journal Pekommas, 1(2), 153. Https://Doi.Org/10.30818/Jpkm.2016.2010205
Priyatna, C. C., Prastowo, F. A. A., Syuderajat, F., & Sani, A. (2020). Optimalisasi Teknologi Informasi Oleh Lembaga Pemerintah Dalam Aktivitas Komunikasi Publik. Jurnal Kajian Komunikasi, 8(1), 114. Https://Doi.Org/10.24198/Jkk.V8i1.26115
Purwanti, A. (2013). Penataan Dan Peningkatan Infrastruktur Sebagai Salah Satu Strategi Komunikasi Dinas Pariwisata Dan Kebudayaan Kota Batam Dalam Visit Batam. Jurnal Charta Humanika, 1(1), 1–25. Retrieved From Https://Www.Researchgate.Net/Profile/Angel-Purwanti/Publication/321241729_PENATAAN_DAN_PENINGKATAN_INFRASTRUKTUR_SEBAGAI_SALAH_SATU_STRATEGI_KOMUNIKASI_DINAS_PARIWISATA_DAN_KEBUDAYAAN_KOTA_BATAM_DALAM_VISIT_BATAM/Links/5a16387e4585153b546cc23b/PENATAAN-DA
Samovar, L. A., Porter, R. E., & Mcdaniel, E. R. (2010). Komunikasi Lintas Budaya (7th Ed.). Jakarta: Salemba Humanika.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif, Dan R&D (15th Ed.). Bandung: Alfabeta.
Suryani, W. (2013). Komunikasi Antar Budaya Yang Efektif. Jurnal Dakwah Tabligh, 14(1), 91–100.
Utami, L. S. S. (2015). The Theories Of Intercultural Adaptation. Jurnal Komunikasi, 7(2), 180–197.
Wijaya, I. S. (2013). Komunikasi Interpersonal Dan Iklim Komunikasi Dalam Organisasi. Jurnal Dakwah Tabligh, Vol.14(No.1), Hal.118-120. Retrieved From Http://Journal.Uin-Alauddin.Ac.Id/Index.Php/Tabligh/Article/View/318/283
Wulandari, O. (2017). Pemeliharaan Hubungan Antara Orangtua Yang Bercerai Dan Anak (Studi Kualitatif Deskriptif Komunikasi Antarpribadi Antara Orangtua Yang Memiliki Hak Asuh Dengan Anaknya). Komuniti : Jurnal Komunikasi Dan Teknologi Informasi, 8(1), 3–18. Https://Doi.Org/10.23917/Komuniti.V8i1.2928
Wulandari, P., Widihastuti, S., & Nurhayati, I. (2018). Usaha Perantau Minangkabau Di Kota Yogyakarta Dalam Membina. Jurnal Civics: Media Kajian Kewarganegaraan, 15(1), 26–36. Retrieved From Https://Journal.Uny.Ac.Id/Index.Php/Civics/Article/View/16087/Pdf
