PENGGUNAAN MEDIA SOSIAL INSTAGRAM DALAM PEMENUHAN KEBUTUHAN INFORMASI REPRODUKSI REMAJA KOTA BATAM

Abstrak

 Adolescents need to obtain reproductive health information through accurate sources for consideration of taking an action. Efforts to find the information needed will lead to behavior, which is called information seeking behavior. This information seeking behavior is an effort to find something as a result of the need to meet certain goals. The impact of the unavailability of information and the low understanding of adolescents about reproductive health results in adolescents engaging in risky behaviors such as pre-marital sex, early marriage, and unwanted pregnancy. Social media Instagram tabu.id is the closest thing to today's society. then with the existence of social media, all information can be conveyed quickly. Tabu.id utilizes social media, especially Instagram, to disseminate information about reproductive health, while in Indonesian society itself it is still considered taboo to talk about. The purpose of this study is to determine the influence of social media instagram @tabu.id in fulfilling the reproductive information needs of adolescents in Batam City and to determine the role of social media instagram @tabu.id in fulfilling the reproductive information needs of adolescents in Batam City. The research method used is quantitative method research using simple regression analysis. The results showed that there was an influence between the use of Instagram social media on the fulfillment of reproductive information needs of adolescents in Batam City.

Keywords: Social Media, Information Needs, Adolescent Reproduction