INSTAGRAM SEBAGAI MEDIA PEMBENTUK PERSONAL BRANDING

  • Haryadi Mujianto Universitas Garut
  • Zikri Fachrul Nurhadi Universitas Garut
  • Kenny Kharismawati

Abstract

This study discusses Instagram as a personal branding media. The purpose of this research is to describe the factors that established personal branding. The research method used in this research is descriptive qualitative research. The informants in this study consisted of 3 celebgrams at the Garut City, Informants are determined by purposive sampling. The results of this study are, branding on Instagram social media is an effort to present information, messages and impressions through the activities carried out. Personal branding that is formed based on the main dimensions of the formation of personal branding that they show on each Instagram account including style, caption, special abilities or competences in a certain area controlled by celebrities and self-standards can form personal branding through a polish and well communication method.

References

Agustinna, Kartika. (2017). Analisis Strategi Personal Branding Melalui Media Sosial Instagram. Universitas Telkom. Bandung.

Anggraini, Chindy Ayu; Perbawasari, Susie; Budiana, Heru Ryanto. (2018). Cyberbranding sebagai upaya membangun Brand Awareness Shopee Indonesia. Commed: Jurnal Komunikasi dan Media, [S.l.], v. 2, n. 2, p. 72-86, apr. 2018. ISSN 2615-6725.

Ardial, H. (2014). Paradigma Dan Model Penelitian Komunikasi. Jakarta: Bumi Aksara.

Ardiyanto, Elvinaro. (2011). Metode Penelitian Untuk Public Relations Kuantitatif Dan Kualitatif. Bandung: Simbiosi Rekatama Media.

Arikunto, Suharsimin. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.

Fitri, Ika Surya. (2015). Strategi Promosi Penjualan Produk Pada Media Sosial Instagram. Fakultas Ilmu Sosial Dan Ilmu Politik Jurusan Ilmu Komunikasi Universitas Lampung. Bandar Lampung.

http://dosen.stainwatampone.ac.id/download/HIJAB%20JILBAB%20MENURUT%20HUKUM%20FIKIH.pdf [11 Maret] Pada pukul 11:17.

http://repository.telkomuniversity.ac.id/pustaka/123913/strategi-personal-branding-selebgram-melalui-media-sosial-instagram.html [11 Maret] Pada pukul 14:17.

https://tekno.kompas.com/read/2016/03/08/11030047/Rahasia.Jadi.Selebgram.Cara.Raup.Untung.Lewat.Instagram. [08 Maret 2018] pada pukul 9:51.

Imawati, Amanda V. (2016). Analisis Personal Branding Fashion Blogger Diana Rikasari. Universitas Presiden. Bekasi.

Iriantara, Yosal. (2005). Media Relations: Konsep, Pendekatan, Dan Praktik. Bandung: Simbiosa Rekatama Media.

Kriyantono, R. (2008). Teknik Praktek Riset Komunikasi. Jakarta: Kencana Prenada Media Group.

Mcnally, D.,& Speak, K. D. (2002) Be Your Own Brand: Resep Jitu Meraih Personal Branding Yang Unggul.
Gramedia.

Miles, Jason G. Miles. 2014. Instagram Power. Build Your Brand And Reach More Customers With The Power Of Pictures. The United States Of America.

Moleong, Lexy J. (2010). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosda Karya.

Nurhadi, Zikri Fachrul Dan Makbul A.H Din. (2012). Metodologi Penelitian Kualitatif: Teori Dan Paradigma. Bandung: Alfabeta.

Sukardi. (2009). Metode Pendidikan Dan Pembangunan. Jakarta: Kencana Prenada Media Group.

Syaifuddin. (2013). Microblogging Sebagai Pembetuk Personal Branding Akun Twitter Fahira Idris. Institut Teknologi dan Bisnis Kalbe. Jakarta.

Tamimy, Muhammad Fadhol. (2017). Sharing-Mu Personal Branding-Mu. Jakarta: Visimedia Pustaka.
Published
2021-07-12
How to Cite
MUJIANTO, Haryadi; NURHADI, Zikri Fachrul; KHARISMAWATI, Kenny. INSTAGRAM SEBAGAI MEDIA PEMBENTUK PERSONAL BRANDING. Commed : Jurnal Komunikasi dan Media, [S.l.], v. 5, n. 2, p. 154-169, july 2021. ISSN 2615-6725. Available at: <http://ejournal.upbatam.ac.id/index.php/commed/article/view/3138>. Date accessed: 24 sep. 2021. doi: https://doi.org/10.33884/commed.v5i2.3138.