PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI PT ADHYA MAHKOTA GOLF SUKAJADI BATAM

Authors

  • Nilasari L Universitas Putera Batam
  • Syaifullah Syaifullah Universitas Putera Batam

Keywords:

Service Quality; Price; and Customer Satisfaction.

Abstract

This study aims to determine the effect of price and service quality on customer satisfaction directly. This research was conducted at PT Adhya Mahkota Golf Sukajadi Batam. This research is motivated by frequent complaints from customers, slow service to customers and not friendly in serving customers. This study aims to determine the effect of price and service quality on customer satisfaction Sukajadi Golf Course at PT Adhya Mahkota Golf S in Batam. The population  this study customers of PT Adhya Mahkota Golf Sukajdi Batam playing golf at Sukajadi Golf Course. The sample in this study reached 154. The results  analysis show that there is  effect of price variable (X1) customer satisfaction (Y), it can be proved in the t test which shows tcount 6.779> ttable 1.97569 and significant 0.000 <0.05  positive and significant. Service Quality Variable (X2) customer satisfaction (Y), can be proven in the t test where it shows tcount 5.889> t table 1.97569 and significant 0.000 <0.05  positive and significant. Price (X1) and Service Quality (X2) have a simultaneous effect customer satisfaction (Y) with Fcount 366,197> Ftable 3.05 and value is significant at 0,000 <0.05 together have significant effect customer satisfaction.

References

Asma, S., Dine, M. S. B., Wafaa, B., & Redouan, A. (2018). The Effect of Perception Quality / Price of Service on Satisfaction and Loyalty Algerians Customers Evidence Study Turkish Airlines, 7(1), 1–6. https://doi.org/10.4172/21626359.1000503
Barshan, G., Elahi, A., & Aghaei, N. (2017). Impact of Service Quality on Satisfaction , Loyalty and Intention to Revisit of Sport Customers : The Case Study of Swimming Pools in Alborz Province, 7(2), 334–339.
Noeraini, I. A., & Sugiyono. (2016). Pengaruh Tingkat Kepercayaan, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Pelanggan Jne Surabaya. Jurnal Ilmu Dan Riset Manajemen, 5(5), 1–17.
Ramadhan, A. G., & Laily, N. (2016). Pengaruh Kualitas Pelayanan, Citra Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan, 5(September), 1–15.
Sanusi, A. (2011). Metodologi Penelitian Bisnis. Jakarta Selatan: Salemba Empat.
Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif Dan R & D.
Sunyoto, D. (2012). Konsep Dasar Riset Pemasaran Dan Perilaku Konsumen (Pertama). Yogyakarta: CAPS ( Center for Academic Publishing Service).
Sunyoto, D. (2013). Ekonomi Manajerial Konsep Terapan Bisnis. Jakarta: CAPS ( Center for Academic Publishing Service). Retrieved from www.bukuseru.com
Tjiptono, F. (2017). service management (3rd ed.). yogyakarta.
Wibowo, A. E. (2012). Aplikasi Praktis SPSS Dalam Penelitian. (A. Djojo, Ed.) (Cetakan I). Yogyakarta: PENERBIT GAVA MEDIA.
Waworuntu, M. I. G. R., & Arianto, T. (2019b). Hibridity of the Characters in My Son The Fanatic Short Story by Hanief Kureshi. BASIS UPB, 6, 197–208. https://doi.org/https://doi.org/10.33884/basisupb.v6i2.1432

Published

2020-10-27

Issue

Section

Vol 1 no 2 2019