REPRESENTASI PEREMPUAN DALAM MEDIA SOSIAL: ANALISIS KONSTRUKSI GENDER PADA AKUN TIKTOK @FEMINIYOU
Keywords:
feminine energy, women’s representation, TikTok, Generation Z, gender constructionAbstract
This research examines the representation of feminine energy on the TikTok account @feminiyou and its perception among Generation Z women. Employing a qualitative phenomenological approach, the study explores the subjective interpretations of informants regarding feminine energy content on social media. The results reveal that @feminiyou’s content serves beyond mere entertainment or information, acting as a platform for emotional, spiritual, and social reflection for young women. Through themes of self-love, healing, and empowerment of feminine identity, informants integrate these values into their personal lives. The portrayal by @feminiyou reflects a dynamic gender construction, redefining femininity as an authentic and empowering inner strength, unbound by conventional stereotypes. These findings underscore the role of social media as a digital safe space for fostering female empowerment in the modern era.
References
Arikunto, S. (2013) Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Boyd, D. m. and Ellison, N.B. (2007) ‘Social Network Sites: Definition, History, and Scholarship’, Journal of Computer-Mediated Communication, 13(1), pp. 210–230. Available at: https://doi.org/10.1111/j.1083-6101.2007.00393.x.
Castells, M. (2011) The Rise of the Network Society. 2nd edn. John Wiley & Sons.
Gauntlett, D. (2008) Media, Gender and Identity: An Introduction. 2nd edn. Routledge.
Gill, R. (2007) ‘Postfeminist media culture’, European Journal of Cultural Studies, 10(2), pp. 147–166. Available at: https://doi.org/10.1177/1367549407075898.
Hall, S. (1997) ‘The Work of Representation’, in Representation: Cultural Representation and Signifying Practices. London: Sage, pp. 13–58.
Hamdani, W. (2023) ‘Pengembangan media pembelajaran berbasis teknologi 3d untuk mata pelajaran gambar teknik jurusan desain permodelan & informasi bangunan smk negeri 1 blitar’.
Kaplan, A.M. and Haenlein, M. (2010) ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, 53(1), pp. 59–68. Available at: https://doi.org/10.1016/j.bushor.2009.09.003.
Lister, M. et al. (2009) New Media: A Critical Introduction. 2nd edn. Routledge.
McQuail, D. (2010) McQuail’s Mass Communication Theory. 6th edn. London: SAGE.
Moleong, L.J. (2007) Metodologi Penelitian Kualitatif. Rev. Bandung: PT Remaja Rosdakarya.
Morris, W. (1973) The American Heritage Dictionary of English Language. Boston: Houghton Miffin.
Mulvey, L. (1975) ‘Visual Pleasure and Narrative Cinema’, Screen, 16(3), pp. 6–18. Available at: https://doi.org/10.1093/screen/16.3.6.
Rorong, M.J. (2019) ‘PENEMPATAN TEORI DALAM ILMU KOMUNIKASI’, Commed : Jurnal Komunikasi dan Media, 4(1), pp. 90–107. Available at: https://doi.org/10.33884/commed.v4i1.1417.
Sarosa, S. (2017) Penelitian Kualitatif : Dasar-Dasar. 2nd, Cet.1 edn. Edited by B. Sarwiji. Jakarta: Indeks.
Severin, W.J. and Tankard, J.W. (2001) Communication Theories: Origins, Methods, and Uses in the Mass Media. 5th edn. Longman.
Shifman, L. (2013) Memes in Digital Culture. The MIT Press. Available at: https://doi.org/10.7551/mitpress/9429.001.0001.
Silverstone, R. (1999) Why Study the Media? London: Sage.
Supranto, J. (2000) Teknik Sampling untuk Survei dan Eksperimen. Jakarta: PT Rineka Cipta.
Williams, L., Scott, K. and Simone, D. (2015) ‘#SocialNetworks’, The Reading Teacher, 69(2), pp. 181–188. Available at: https://doi.org/10.1002/trtr.1357.
Yusuf, A.M. (2017) Metode Penelitian Kuantitatif, Kualitatif & Penelitian Gabungan. Cet.4. Kencana.
