Pembuatan Website Penjualan Dan Informasi Produk Kecantikan Glowgirl Untuk Perempuan Generasi Z (Studi Kasus: Rins Cosmetics)

Abstract

The development of the GlowGirl Beauty Product Sales Website for Generation Z (Case Study: Rins Cosmetics) aims to design and develop a digital marketing platform that supports the online sales of skincare and makeup products. The system is developed to facilitate consumers, particularly Generation Z women, in purchasing beauty products conveniently and efficiently. The development method used is the Software Development Life Cycle (SDLC), which consists of requirements analysis, system design, implementation, and system testing. The website was developed using PHP as the programming language and MySQL as the database management system. The main features include product catalogs, user management, shopping cart functionality, and sales transaction management. The results indicate that the GlowGirl website supports the online sales process, facilitates users in selecting and purchasing products, and helps Rins Cosmetics expand its marketing reach. User Acceptance Testing (UAT) involving 10 respondents obtained an average score of 4.33, with a satisfaction level of 86.6%, indicating that the system was well accepted by users. Therefore, the GlowGirl website effectively supports beauty product sales and marketing activities