Analisis Nilai Pelanggan Listrik Prabayar Terhadap Kepercayaan Pelanggan Serta Implikasinya Pada Citra Perusahaan PT PLN Bright Batam
Keywords:
Customer Value; Image; Trust.Abstract
Innovative service quality, basically take form reputable technology information which the activity is create the “recharge electricity program” that have objection to effectivity and make it easier to operate. Such as acces and manage the using electricity for this day. But its positivelly response by batam citizen , the aim of this research is to measures the customer value how far the relationship mediated with image corporate. this research is evaluated to measuring how much level of public trust rendered against his visit for program conducted by pln bright batam as indicated by variable the value of customers and its implications on the image of state-owned electricity company pln was bright batam as a public company. How ever the variable is implicate for further study to increasing the image position PT PLN bright Batam as a public service corporation. The population research is the customer electricity prepaid households across seven district in Batam which ones with samples from 7 200 respondents and engineering the sample collection using proportional. sampling techniquesThe research is explanatory survey to analyze how big the influence and the relations among a variable whose, customers confidence in image of companies .This object of study is a customer of the recharge electricity take from 200 household responden in 7 district in Batam. This research used Structure Equation Model (SEM) as model analysis which for operate data mining used Lisrel 8.8 for windows. The result of this study observed variabel significantly positively to laten variabel such as customer value, trust, and Image. Customer Value has positive and significantly effect on trust and image.
References
Hair, J. (2009). Multivariate Data Analysis. Faculty Publications.
Isaac Oladepo, O., & Samuel Abimbola, O. (2014). Buku Pemasaran Produk. Yudistira, 1(4), 97–109.
Kilgour, M. (2006). Marketing Management: An Asian Perspective. Australasian Marketing Journal, 14(2), 52.
Kortge, G. D., & Okonkwo, P. A. (1993). Perceived value approach to pricing. Industrial Marketing Management, 22(2), 133–140. https://doi.org/10.1016/0019-8501(93)90039-A
Kotler, P. (2011). Kotler on... Management Decision, 29(2). https://doi.org/10.1108/00251749110004961
Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education Limited, 817, 1.
Kotler, & Keller. (2014). Manajemen Pemasaran. Manajemen Pemasaran, 111. https://doi.org/10.1890/09-2296.1.Abrams
Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36–68. https://doi.org/10.1509/jm.15.0414
Kurniawan, A., Loekito, L., & Solimun, S. (2016). Power Of Test Path Analysis and Partial Least Square Analysis. CAUCHY; Vol 4, No 3 (2016): CAUCHYDO - 10.18860/ca.v4i3.3593 , 4(3), 112–114.
Lopez Sanchez, J. A. (2015). Value (Perceived). In Wiley Encyclopedia of Management. https://doi.org/10.1002/9781118785317.weom090273
Schiffman, L., & Kanuk, L. L. (2007). Perilaku Konsumen. Edisi Kedua. Jakarta: PT. Indeks Gramedia.
Sirgy, M. J., & Danes, J. E. (1982). Self-image/product-image congruence models: Testing selected models. Advances in Consumer Research, 9(1), 556–561. https://doi.org/Article
Suhartono Suhartono. (2005). a Comparative Study of Forecasting Models for Trend and Seasonal Time Series : Does Complex Model Always Yield Better Forecast Than Simple Models. Jurnal Teknik Industri, 7(1), 22–30. https://doi.org/10.9744/JTI.7.1.PP. 22-30
Tjiptono. (2012). Strategi Pemasaran. Andi Offset (Vol. Yogya).
Tjiptono, F. (2014). Pemasaran Jasa. CV. Andi Offset. Yogyakarta., 353. https://doi.org/10.1177/0300985809357753
Woodruff, D., & Gudova, E. (2016). Interview with David Woodruff: ``Financial Market Governs by Panic{’’}. Journal Of Economic Sociology-Ekonomicheskaya Sotsiologiya, 17(2), 11–20.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2018 Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
This work is licensed under a Creative Commons Attribution 4.0 International License.
