PENGARUH SIKAP DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI PT BERKAT ANATASIA

Authors

  • Desni Sarumaha Universitas Putera Batam
  • Nora Pitri Nainggolan Universitas Putera Batam

Keywords:

Attitude, Purchase Decision, Trust

Abstract

Mind-set is some thing that studies all inclinations of movement, both favorable and damaging, human desires, gadgets, ideas, or situations. so that it can be said consciously or now not patron actions are inspired by way of attitudes. In determining buying decisions, clients could be faced with numerous opportunity selections. agree with is taken into consideration as an impetus in numerous transactions among sellers and customers so that purchaser pleasure can occur as favored. patron shopping decisions are person moves which can be immediately or in a roundabout way concerned in acquiring and using a services or products this is wanted. The purpose of this observe is to show the hypothesis that attitudes have a advantageous and partly widespread effect on Product purchase choices at PT Berkat Anatasia, accept as true with has a fine and partly substantial effect on Product buy selections at PT Berkat Anatasia, and attitudes and beliefs simultaneously have a positive and positive effect. vast impact on Product purchase choices at PT Berkat Anatasia. This studies become accomplished by distributing questionnaires to a hundred thirty five respondents and resulted that all these hypotheses were established to be actual based at the results of information processing using SPSS 25.

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Published

2022-06-15