PENGARUH PROMOSI, GAYA HIDUP DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA SHOWROOM SINARMAS MOBILINDO BATAM
DOI:
https://doi.org/10.33884/scientiajournal.v5i3.7445Keywords:
kepuasan pelanggan, promosi, gaya hidup, lingkunganAbstract
In an era where everyone has a variety of choices from various business actors providing
goods and services, business actors are required to make extra efforts to attract the
attention of consumers. This is because business actors must always be alert in dealing
with changes that occur in the surrounding environment. Business opportunities that
continue to emerge with increasing consumer needs encourage businesses to continue
to provide new ideas for presenting the products they provide. This study aims to
determine the effect of the variable (X) promotion, life style and location on the variable
(Y) buying decision. The method used in this study is a quantitative method by collecting
data through a questionnaire (questionnaire). The research results show that hypothesis
testing is carried out with the aim of providing an overview of the relationship of each
independent variable, Promotion (X1), Lifestyle (X2) and Location (X3) variables affect
the dependent variable, namely Purchase Decision (Y). In this application, the company
must pay attention to the variables Promotion (X1), Lifestyle (X2) and Location (X3)
because the three variables above have an influence both partially and simultaneously
on the Purchase Decision (Y) in the company
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