ANALISIS STRATEGI PEMANFAATAN AKUN INSTAGRAM @TELKOMAKSES_BATAM DALAM MENCIPTAKAN CITRA PERUSAHAAN
DOI:
https://doi.org/10.33884/scientiajournal.v6i1.8422Keywords:
Strategy, Account utilization, Communication activities, Corporate imageAbstract
This research analyzes the strategic role of Instagram account @TelkomAkses_Batam in shaping the positive
image of PT Telkom Akses in Batam. With a qualitative descriptive method, the focus is on the communication
and strategy aspects of the company in the operational office of PT Telkom Akses Batam. Data collection
involves interviews, observation, documentation, and literature study. The company implemented a
communication policy with emphasis on verbal communication and Telegram group chat media. A planned CSR
strategy shows the company's positive commitment to the community. The management of the
@telkomakses_batam Instagram account involves several divisions, demonstrating a collaborative approach.
Diversification of Instagram content is necessary to maintain audience interest. Continuous CSR programs and
increased positive communication can increase viewer understanding. Employee engagement can be improved
through inter-divisional collaboration and creating a proactive work environment. This research provides an indepth insight into the effectiveness of corporate communication strategies through Instagram in shaping a
positive image in the digital era
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