Analisis Strategi Pemanfaatan Akun Instagram @telkomakses_batam Dalam Menciptakan Citra Perusahaan
DOI:
https://doi.org/10.33884/scientiajournal.v6i1.8422Kata Kunci:
Strategy, Account utilization, Communication activities, Corporate imageAbstrak
This research analyzes the strategic role of Instagram account @TelkomAkses_Batam in shaping the positive image of PT Telkom Akses in Batam. With a qualitative descriptive method, the focus is on the communication and strategy aspects of the company in the operational office of PT Telkom Akses Batam. Data collection involves interviews, observation, documentation, and literature study. The company implemented a communication policy with emphasis on verbal communication and Telegram group chat media. A planned CSR strategy shows the company's positive commitment to the community. The management of the @telkomakses_batam Instagram account involves several divisions, demonstrating a collaborative approach. Diversification of Instagram content is necessary to maintain audience interest. Continuous CSR programs and increased positive communication can increase viewer understanding. Employee engagement can be improved through inter-divisional collaboration and creating a proactive work environment. This research provides an in-depth insight into the effectiveness of corporate communication strategies through Instagram in shaping a positive image in the digital era.
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