COMMUNICATION STRATEGY ANALYSIS TELEVISION BATAM IN INTERESTING ANNOUNCER INTO THE PREMIUM TIME NEWS PROGRAM
INTRODUCTION, STUDY OF THEORY, RETRIEVAL METHODOLOGY, RESULTS AND TREATMENT, SUMMARY, LIST OF LIBRARY
DOI:
https://doi.org/10.33884/scientiajournal.v6i1.8436Keywords:
Television local, Mass media, News, News program, Television audienceAbstract
Local television is television whose broadcast station has the smallest coverage area, covering a particular city or district. According to broadcasting law, local broadcasting stations can be established in certain locations in the territory of the Republic of Indonesia, with broadcast coverage limited to those locations. Detak Kepri afternoon is a news program or news segment that presents the latest information about the latest events in the Riau Islands region and its surroundings. This research uses qualitative methods with descriptive analysis. The purpose of this research is to find out what kind of communication strategies are used by Batam Television to attract audience interest in the Detik Kepri Noon news program, the strategy for making the Dek Kepri Noon news program and the supporting and inhibiting faktors. The research results concluded that the strategy used by Batam Television to attract audience interest in the Kepri Noon news program was to utilize the JPM Stream application as an online-based digital application to make it easier for viewers to access news programs, both live and delayed broadcasts.
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