AN ANALYSIS OF GRICE'S COOPERATIVE PRINCIPLE IN ROSÉ’S YOUTUBE INTERVIEW: A PRAGMATIC APPROACH
DOI:
https://doi.org/10.33884/basisupb.v12i2.10008Kata Kunci:
Prinsip Kerja Sama, Maksim Grice, Pragmatik, Wawancara YouTube, Analisis WacanaAbstrak
Penelitian ini mengkaji penerapan Prinsip Kerja Sama Grice dalam wacana lisan dengan menganalisis tuturan Rosé selama wawancaranya di kanal YouTube i-D. Dengan menggunakan pendekatan deskriptif kualitatif, penelitian ini berfokus pada identifikasi keberadaan dan fungsi empat maksim percakapan: kuantitas, kualitas, relevansi, dan cara. Data dikumpulkan melalui observasi non-partisipatif dan pencatatan, kemudian dianalisis menggunakan metode identitas pragmatik. Sebanyak 10 tuturan diidentifikasi sebagai representasi dari maksim kerja sama, dengan maksim kuantitas (37,5%) dan maksim relevansi (31,25%) menjadi yang paling sering muncul. Temuan menunjukkan bahwa respons Rosé sebagian besar mematuhi prinsip informatif dan relevan, mencerminkan gaya komunikasi yang kooperatif khas dalam format wawancara terstruktur. Studi ini berkontribusi pada pemahaman strategi pragmatik dalam wacana media digital dan menyoroti relevansi teori Grice yang berkelanjutan dalam menganalisis komunikasi publik.
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