QUALITY PERCEPTION ANALYSIS ON PURCHASE INTENTION (DING TEA BRAND IN BATAM)

Authors

  • Tiurniari Purba Universitas Putera Batam
  • Nora Pitri Nainggolan Universitas Putera Batam
  • Heryenzus Universitas Putera Batam

DOI:

https://doi.org/10.33884/jimupb.v11i1.6648

Keywords:

Perceived Quality; Purchase Intention

Abstract

Perceived quality can be a company marketing strategy over a product and forming a relationship between producers and consumers. This study aims to examine and analyze the influence of factor effecting purchase intention of brand Ding Tea in Batam. By using purposive sampling obtained 195 respondents. Using multiple linear regression to data analysis and validity, reliability and classical assumption tests. this study proves perceived quality affect purchase intentions. From this study, it is expected that companies pay more attention to product quality and consumer reviews to increase purchase intention.

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Published

2023-01-09