ANALISIS POLA KOMUNIKASI DRIVER GOJEK DALAM MENJAGA HUBUNGAN BAIK DENGAN PELANGGAN
DOI:
https://doi.org/10.33884/scientiajournal.v5i3.8000Kata Kunci:
Credibility, Youtube Account Information NeedsAbstrak
Ojek online berbasis internet, such as Go-jek, can make the populace more modern if they
want to be engaged and help with daily needs. Communication between drivers and
passengers might become strained during the Go-jek delivery process, which makes the
subject eager to carry out this study with the goal of understanding and describing the type
of communication used by the two main government agencies in Kota Batam. Deskriptif
kualitatif is the type of analysis that is used. The information in the exhibit is relevant to the
active citizens of Kota Batam. The data collection methods used in this study are observation
and interview. The conclusion of this study is that the new form of customer communication
in Kota Batam is the driver gojek application. The process of communication starts with the
sender of the message contacting the receiver of the message via the Go-Jek app, after
which the message will be sent as a form of confirmation. Once the message is sent,
intergroup communication will break down and result in an effect.
Referensi
Arianis Chan, Maharani Mulydia, dan
Tresna Pratami Wulan. Agustus
Comparison of User
Experience on Go-jek and Grab
Mobile Apps: Study on PT. Go-Jek
and PT. Grab Indonesia Consumer
in DKI Jakarta, dalam Jurnal
dBispreneur Vol. 2, No.
Buttle, Francis. 2007. Custumer
Relationship Management
(Manajemen. Hubungan
Pelanggan). Banyumedia. Jakarta.
Desrina.
D.L & Davis, S, 1994 Introduction to Total
Quality, Quality, Productivity,
Competitiveness, Englewood
Cliffs,NJ,PrenticeHall International
inc.
Deddy Mulyana, Ilmu Komunikasi Suatu
Pengantar (Bandung: PT. Remaja
Rosdakarya,2000)
Departemen Agama RI, 2006 Al-Qur’an,
Bandung: Diponegoro
Dwi Nailla Putri, Nadia, and H. Misbahul
Munir. 2022. “Analisa Kualitas
Pelayanan Melalui Pola
Komunikasi Driver Go-Ride Dalam
Meningkatkan Kepuasan
Pelanggan Dan Kesejahteraan
Pengemudi.” Meyarsa: Jurnal Ilmu
Komunikasi Dan Dakwah 2(2):13–
doi:
19105/meyarsa.v2i2.4461
Suharto Edi. 2014 Membangun
Masyarakat Memberdayakan
Rakyat: Kajian Strategis
Pembangunan Kesejahteraan
Sosial & Pekerjaan Sosial.
Bandung: Refika Aditama.
Fandy. 2008. Strategi Pemasaran, Edisi II
Cetakan Ketiga. Yogyakarta: Andi
Offset
Gustika, Roza, Widia Firta, Citra Suci
Mantauv, Muhammad Fahrozi, and
Dedek Kurnia Sandi. 2021. “Journal
of S Ocial and Economics
Research.” Jurnal Sosial Dan
Ekonomi 3(2)(1):123–38.
Goetsch, D.L & Davis, S, 1994
Introduction to Total Quality,
Productivity,
Competitiveness,Wnglewood Cliffs,
NJ, Pretice Hall International inc.
Gojek, “Jenis-Jenis Layanan Gojek”,
https://driver.gojek.com/s/article/Jenis- JenisLayanan-GO-JEK-1536834537778
(Diakses pada tanggal
Juli 2023 Pukul 17:49 WIB).
Go-jek, https://www.gojek.com/about/
(Diakses pada tanggal 23 Juli 2023
pukul17:41 WIB).
Harmaja, Okta Jaya, Rio Farrona, Jaka
Tomi Ronaldo Siringo Ringo, Leo
Nardo Hutasoit, Stiven
Hamonangan Sinurat, and Evta
Indra. 2022. “Analisis Rasio
Persepsi Konsumen Pada Kualitas
Pelayanan Ojek Online Dengan
Metode Service Quality.” Jurnal
Sistem Informasi Dan Ilmu
Komputer Prima(JUSIKOM PRIMA)
(2):21–27. doi:
34012/jurnalsisteminformasidanil
mukomputer.v5i2.2220.
Hamdani dan Lupiyoadi Rambut, 2009.
Manajemen Pemasaran Jasa,
Salemba Empat, Jakarta: Andi
Offset.
Hogwood, B.W. and L.A. Gunn. 1988.
Policy Analysis for the Real World.
Oxford University Press.
Hogwood, B.W. and L.A. Gunn. 1988.
Policy Analysis for the Real World.
Oxford University Press.
J.F, Blackwell, Rd, and Miniard,
DW.1990. perilaku Konsumen Jilid I
(Boediono. Terjemahan). Jakarta:
Bina Rupa Aksara.
Kotler, 2000. Islamic Marketing
Management. Jakarta. Andi Offset.
Moh Amiruddin. 2019. “Pola Komunikasi
Driver Ojek Online Grabbike Pada
Pelayanan Customer Di Kota
Malang.” INTAJ : Jurnal Penelitian
Ilmiah 3(2):26–49. doi:
35897/intaj.v3i2.207.
Pasolong, Harbani. 2013. Metode
Penelitian Administrasi Publik.
Kedua. Bandung: ALFABETA
