Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025

Articles

• THE INFLUENCE OF PRICE PERCEPTION AND PRODUCT QUALITY ON PURCHASING DECISIONS AT JAGO COFFEE WITH CONSUMER TRUST AS A MODERATING VARIABLE

  Rizatullah Ramdani, La Diadhan Hukama

  1-14

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• FINANCIAL PERFORMANCE AND TRADING ACTIVITY AS DETERMINANTS OF STOCK PRICES IN ASEAN RETAIL FIRMS

  Darman Saputra, Julia Julia, Sari Indra Pratama

  15-28

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• DATA-DRIVEN INSIGHTS ON POST-COVID MSME RECOVERY: INTEGRATING TEXT AND REVENUE ANALYSIS IN WEST SUMATRA

  Ares Albirru Amsal, Berri Brilliant Albar

  29-44

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• PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BOOTH PADA EVENT VINKOO JAKARTA FEST 2025 DI MEDAN

  Kartika Oktavia Pasaribu, Sarah Rouli Tambunan

  45-56

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• EXPLORING THE RELATIONSHIP BETWEEN SOCIAL MEDIA ENGAGEMENT, LIFESTYLE, COFFEE CULTURE TO CAFÉ VISIT INTENSITY AMONG STUDENTS

  David Humala Sitorus, Wasiman Wasiman, Mauli Siagian

  57-72

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• Pengaruh Harga Terhadap Kepuasan Pelanggan MR.DIY Pada Mahasiswa Program Study Manajemen, Universitas Negeri Medan

  Rexsy Mardohot Sitanggang, Nabila Boru Lubis, Nabila Umaira, Novia Grace Limbong, M. Rayhan Satria, Nurul Wardani Lubis

  73-86

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• THE EFFECT OF PERSONALIZED ARTIFICIAL INTELLIGENCE INTERACTION QUALITY ON IMPULSIVE STREAMING INTENTIONS MEDIATED BY AFFECTIVE RESPONSES

  Irsyad Daffa Armmawadin, Riska Dhenabayu

  87-102

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• Orientasi Pemasaran Hijau dan Kemasan Ramah Lingkungan Menuju Tujuan Pembangunan Berkelanjutan: Studi Empiris Konsumen Makanan Organik di Kota Bandung

  Triana Ananda Rustam, Ananda Mellyssa Quratul Ain, Debby Kania Bustami

  103-115

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• PENGARUH PELATIHAN, KEPEMIMPINAN, DAN TRANSFORMASI DIGITAL TERHADAP KINERJA SEKTOR PUBLIK: MODEL REFORMASI SDM TERINTEGRASI

  Didy Maharudin, Yuliana Yuliana, Sri Indra Yani

  115-129

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• ANALYSIS OF WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE AT GUNAWANGSA MANYAR APARTMENT IN SURABAYA

  Muhammad Farrel Nugroho, Nuryadi Nuryadi

  130-137

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• THE INFLUENCE OF DIGITAL LITERACY AND ENTREPRENEURIAL ORIENTATION ON BUSINESS DECISION MAKING AMONG DIGITAL MSMES IN BATAM CITY

  Muhammad Haldy, Hikmah Hikmah, Risca Azmiana

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