ANALISIS YURIDIS PERLINDUNGAN KONSUMEN TERHADAP INFORMASI IKLAN YANG MENYESATKAN

Authors

  • Rizki Tri Anugrah Bhakti, Padrisan Jamba Universitas Putera Batam

Keywords:

Advertising, Consumers, Business Actors

Abstract

Advertising as one means of marketing and lighting facilities plays animportant role in development. In order for products offered by business actors have high selling value sometimes business actors justifies all means.
One of them is through advertising that contains a grandiose promise about
the usefulness and benefits of products that suit the needs of consumers. The
need for regulations that regulate consumer protection because of the
weakness of consumer position compared to the position of business actors,
because of the process until the production of goods or services that have
produced consumer intervention at all. Regarding advertising there is no
specific regulatory regulation, but the advertising problem is contained in
several articles in Law No. 8 of 1999 on Consumer Protection. The main
source of this research is the data already available in the form of legal
provisions that have been written, which will then be studied according to the
provisions of applicable legislation, as the approach used is normative
juridical is done by reviewing and interpreting things theoretical nature of
principles, conceptions, doctrines and legal norms relating to consumer
protection and covenants. Data analysis in this research using qualitative
analysis. Based on the results of the analysis, deductive conclusions are
drawn, namely the way of thinking based on general facts and then drawn a
specific conclusion.

Author Biography

Rizki Tri Anugrah Bhakti, Padrisan Jamba, Universitas Putera Batam

DARI REDAKSI
Puji syukur kepada Tuhan Yang Maha Esa, telah terbit Jurnal Cahaya Keadilan yang
merupakan jurnal Program Studi Ilmu Hukum. Kami sangat bersyukur dan optimis bahwa
kami secara konsisten hadir di hadapan para akademisi dibidang Ilmu Hukum khususnya dan
seluruh pembaca jurnal ilmiah ini. Adapun yang menjadi harapan kami adalah menjadi
jurnal ilmiah yang terakriditasi. Oleh karena itu, kami aturkan terima kasih kepada semua
pihak yang telah ikut andil dalam membantu menerbitkan Jurnal Cahaya Keadilan ini.
Kami juga mengundang para peneliti, dosen dan pembaca yang mempunyai ketertarikan
dibidang ilmu hukum seluas-luasnya untuk mengirimkan tulisannya dengan syarat dan cara
yang termuat di halaman terakhir Jurnal Cahaya Keadilan ini. Kritik dan saran untuk
meningkatkan kualitas penerbit maupun isi jurnal, sangat kami harapkan.
Salam,
Redaksi

Additional Files

Published

2017-04-30

Issue

Vol. 5 No. 1 (2017): Jurnal Cahaya Keadilan

Section

License

As long as this article is in the process of submission, editor, reviewer, copyright and has not been rejected, then this article is still owned by the Law Study Program of Putera University, so the authors are prohibited from publishing this article in other journals. If the writing from the author has been rejected or has been archived then the author is given the opportunity to publish to other journals.