ANALISIS POLA PEMBELIAN KONSUMEN BERDASARKAN DATA HISTORIS DENGAN METODE ASOSIASI DI PT EXCELLINDO PERKASA
DOI:
https://doi.org/10.33884/comasiejournal.v10i3.8529Kata Kunci:
Association algorithms; Purchasing pattern; Historical dataAbstrak
This research aims to analyze consumer purchasing pattern based on historical data using association methods at PT Excellindo Perkasa, a company in the industrial sector. The primary focus is to enhance understanding of consumer preferences and purchasing habits for improving marketing efficiency and sales strategis. Association methods such as Apriori or FP Growth will be applied to historical consumer transaction data to identify relationship among products or services. The research steps include data collection, preprocessing to clean invalid data, application of association algorithms, and analysis of results to reveal purchasing patterns. The anticipated outcomes aim to provide valuable insights to PT Excellindo Perkasa, strengthening strategic decision-making, optimizing product inventory, and enhancing consumer satisfaction. Additionally, the study serves as a foundation for further research in consumer data analysis and marketing, supporting the development of better business strategies..
Referensi
Alfannisa Annurullah Fajrin &, Maulana, A., Informatika, T., Batam, U. P., & Soeprapto, J. R. (2018). Penerapan_Data_Mining_Untuk_Analisis_Pol. Kumpulan Jurnal, Ilmu Komputer, 05(01), 27–36.
Apridonal M, Y., Choiriah, W., & Akmal, A. (2019). Penerapan Data Mining Menggunakan Metode Assiciation Rule Dengan Algoritma Apriori Untuk Analisa Pola Penjualan Barang. JURTEKSI (Jurnal Teknologi Dan Sistem Informasi), 5(2), 193–198. https://doi.org/10.33330/jurteksi.v5i2.362
Erni, E., & Handayani, K. (2023). Penerapan Pola Permintaan Darah Metode Association Rule Menggunakan Algoritma Apriori. Jurnal Manajemen Informatika Dan Sistem Informasi, 6(2), 123–133. https://doi.org/10.36595/misi.v6i2.764
Nugroho, B. A., Pradana, A. K. A., & Nurfarida, E. (2021). Prediksi Waktu Kedatangan Pelanggan Servis Kendaraan Bermotor Berdasarkan Data Historis menggunakan Support Vector Machine. Jurnal Edukasi Dan Penelitian Informatika (JEPIN), 7(1), 25. https://doi.org/10.26418/jp.v7i1.42964
Romdani, R., & Rahmatullah A.R, S. (2022). Analisis Pola Pembelian Konsumen Menggunakan Algoritma Apriori pada Toko Baju. Jurnal Nasional Komputasi Dan Teknologi Informasi (JNKTI), 5(5), 790–798.
Sandy, M. S., Setiawan, H., Indahyanti, U., Sains, F., & Teknologi, D. (2023). Analisis Data Mining Produk Retail Menggunakan Metode Asosiasi Dengan Menerapkan Algoritma Apriori. 4(2), 384–391.
Sinaga, D. M., Windarto, A. P., Tambunan, H. S., & Damanik, I. S. (2022). Data Mining Menggunakan Metode Asosiasi Apriori untuk Merekomendasi Pola Obat Pada Puskesmas. Journal of Information System Research (JOSH), 3(2), 143–149. https://doi.org/10.47065/josh.v3i2.1237
